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sjames - Bruce Clay, Inc. Blog

Posts by sjames

November 23, 2010

Google Instant Previews: Murder in the SERP

Coffee SERPs

Rest in peace, Google SERPs. Though we had our share of ups and downs, I knew you like the back of my hand. We had a good run, but alas, it’s a new era. Love it or hate it, it’s time to pick up the pieces and move on.

If you haven’t noticed yet, the Google SERPs as we know it are gone. Upon first glance, it still has a familiar feel, but everything is different. Very different. One of the many changes that rolled out recently is Google Instant Previews, a visual preview pop-up of a website on the SERP before you click through.

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September 30, 2010

Analytics 101: 6 Mistakes You Can’t Afford to Make

Magnified Dollar

Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.

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