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Posts by johnellis

August 18, 2010

On-Site Search Optimization – Beyond the Click: What Shoppers Need Now

Noran El-Shinnawy

Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author,

Nitin Mangtani, Senior Product Manager, Google Inc.
Noran El-Shinnawy, Internet Marketing Manager, Acquisio
Lee Cohen, Senior Director of Business Development & Sales, Become, Inc.
John Federman, President and CEO, Searchandise Commerce

Noran El-Shinnawy starts us off with stating that in April 2010, 15 billion searches were conducted. “Internal site search sucks” according to El-Shinnawy. “10 blue links are lame.”

Read more from Beyond the Click: What Shoppers Need Now.

Competitive Research — SES San Francisco

ses sf logo

Kristopher Jones, President & CEO, KBJ Interactive

Mark Munroe, Director of Search Audience, MerchantCircle
Eli Goodman, Search Evangelist, comScore, Inc.
Bill Leake, President and CEO, Apogee Search

After a nice afternoon nap break, I start the afternoon of SES Wednesday with Competitive Research.

Kristopher Jones, our moderator, starts off the session by pointing out the standing room only in this session. He explains that each panelist will provide some tips and strategies to understand the competition. Then, we will follow up with Q&A.

Read more of Competitive Research — SES San Francisco.

August 17, 2010

SEO Value of Social Media — Online Marketing Summit

ses san francisco logo

After a long day of travel, delayed flights, and no-food, I finally sit down to attend a few sessions.

My second session of the day was “SEO Value of Social Media”, by Ray “Catfish” Comstock, @bolsearch, Director of SEO at BusinessOnline. This session was part of the Online Marketing Summit (OMS) of Connected Marketing Week. It was great to have this extra session content, for those who didn’t see a session they liked in SES.

The speaker starts with: “My name is Catfish.” He describes this session as a “comprehensive overview” of search and social, with a few tactics to get started.

Read more of SEO Value of Social Media – Online Marketing Summit.

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