Bruce Clay Blog : lgirifalcoAugust 1, 2011
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
You can create and execute a full social media marketing campaign in one days worth of work. The idea is to use a combination of software, services and browser extensions to keep your social accounts fresh while avoiding a change in your established online habits.
All of your colleagues are talking about their groundbreaking social media initiatives. Some pay consultants a lot of cash to do what seems easy for a 5th grader. Some are hiring interns from the local college to take charge of their online presence. These are legitimate practices, but they require a lot of resources. A social media presence is essential, but most small businesses don’t require this much dedication of resources.
There are many tools that can be combined to fit social media into your workflow.