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Bruce Clay, Inc. Blog - 2/2 - mgeale

Posts by mgeale


June 17, 2010

SEO Sharing Session – June 2010

Paris s

Once again we’ve pooled together our search engine optimisation, SEM and online marketing reading to share for the BCA blog followers. Here are the highlights from the past few weeks: Google News Shows Publishers How To Optimise YouTube Videos The Google News team explained how to optimise YouTube videos for Google News: Timely uploads Upload […]




March 26, 2010

Search Engine Demographics

apples and oranges

Search engine marketers are in quite a unique position. Unlike any other marketing platforms, our industry is dominated by the one channel. Google is the source that the majority turns to, leaving minimal competition and therefore little pressure to look outside what is, at this point, basically ‘a given’. But the effects of marginal competition […]




January 21, 2010

The Zone of Acceptance

content optimization

One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure can dramatically improve rankings. Photo by Iain Farrell via Creative Commons What we try do […]




December 4, 2009

SEO is so Postmodern

SEO

Oh, people love throwing this label around. Being called Postmodern is totally zeitgeist and will definitely increase your buzz on the street. It’s worked for architecture, business, novels, music, the arts, even specific human beings. You’re just not modern unless you’re Postmodern. Therefore, for a bit of Friday fun, I’ve ventured into theoretical territory to […]




September 23, 2009

Bending the Golden Triangle

search engine golden triangle

I think it’s safe to say most of us are guilty of it, and I think it’s also safe to say a lot of the time we don’t even realise it. Humans are initially drawn to colourful images rather than text. It’s a part of our perception. It’s why brands invest in good looking logos, […]




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