Get Free Quote
« How Much of the Web... | Blog home | That’s Why They... »
June 30, 2005

Google is not doing enough for Fraudulent Clicks

Print Friendly

According to Red Herring, Google is not providing enough protection against fraudulent clicks through its pay-per-click advertising. As a result, Google is being sued by a pay-per-click analysis firm called Click Defense.

This is not the first time that the search engines have dealt with lawsuits on the basis of fraudulent click practices. In February, there was a similar case which was levied against all of the search engines. This case also was concerning fraudulent clicks and is still in the process of reaching a verdict.

As far as the lawsuit against Google is concerned, Click Defense is alleging that Google does not protect against fraudulent clicks in order to benefit themselves monetarily. Click Defense would like to see Google reimburse those companies who have experienced fraudulent clicks.

Google seems to see things differently and they have dubbed the case without merit and they plan to fight the allegations.

With advertising the main source of Google’s revenue, ( a whopping $1.256 billion in first quarter earnings) this will be a tough fight for Click Defense.

Print Friendly




Comments are closed.



Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php