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June 16, 2010

June’s SEO Newsletter Hitting Presses Now — Your Sneak Preview

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I just got a peek at this month’s SEO Newsletter and I couldn’t help but try to land the scoop. This one’s got something for everyone — chunky tactics for implementing SEO in large organization environments; juicy results of research done by the Bruce Clay Australia team; and just the meatiest bits of SMX Advanced Seattle coverage. Though as LeVar Burton would say, you don’t have to take my word for it. Check out some snippets I swiped below, or subscribe to the SEO Newsletter (just over yonder in the blog sidebar) to get the full package delivered to you first thing tomorrow.

FEATURE: Takeaways from SMX Advanced Seattle 2010

smx advanced seattle 2010 logo

At SMX Advanced Seattle, Bruce Clay, Inc. and the team of guest livebloggers reported the information and research shared at 14 sessions. Topics and tactics ranged from SEO and social media to paid search and business considerations, explained by Internet marketing professionals and search engine representatives. Here you’ll find selected highlights from each of the 14 sessions. You can find in-depth conference coverage in the SMX Advanced liveblog posts on the Bruce Clay, Inc. blog.

BACK TO BASICS: Tactics for Successful Implementation

This article is intended to serve as a follow up to a live webcast presentation for Search Marketing Now. You can view the recorded webcast and read about the strategy of managing expectations and defining success for SEO in large organizations for background on the tactics offered here.

In part one of this two-part series on SEO for large businesses, we outlined 12 key areas where large organizations must focus their search engine marketing initiatives and four tactics which help accomplish these high-level strategies. In part two, you’ll find specific tasks that can help accomplish the goal of the key areas.

INTERNATIONAL: Universal Search Occurrences and Types in Google.com.au

Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations.

percent of universal search results in SERPs

In addition, we wanted to test what Marissa Mayer, the Google VP of Search Products & User Experience stated in November 2009. In the interview, she noted that when Universal Search launched in 2007 a Universal Search item appeared in 4 percent of search queries, whereas in November 2009 a Universal Search item appeared in 25 percent of search queries.

We selected a sample of different search results in Google.com.au (searched from an Australian IP and eliminating the impacts of personalised search) and recorded the occurrences and types of Universal Search results. We gathered this data across a number of different keyword groups including brand, high-volume, mid-tier, long-tail and celebrity- and news-related keywords. We then tracked those search results over a period of days to determine the level of change.





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