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July 24, 2007

Search Engine Optimization Tricks for WordPress

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If you missed Matt Cutts performance at San Francisco’s WordCamp 2007, you should totally kick yourself because it was awesome. And yes, it was a performance and believe me, the WordCampers Ate. It. Up.

Matt was on hand Saturday afternoon to give some whitehat search engine optimization tips for bloggers. I joked with him during lunch (cause we’re like, totally friends now) that there would only be a handful of people in his session because no one knew what search engine optimization was, but I was wrong. The room was packed and Matt was arguably Day 1′s MVP because he was both informative and hysterically adorable.

The tip shared by Matt that’s getting the biggest amount of coverage was the news that Google is very close to being able to interpret underscores as word separators the way hyphens have been in the past. This should make SEOs and bloggers alike very excited because it means the benefit of their keyword-rich URLs won’t be negated when their blog software automatically inserts underscores and not hyphens. This is also smart for Google because it should go a long way to strengthening their blog search, which at the moment is good, but not quite as good as Technorati.

Matt gave several other WordPress and blogging-related search engine optimization tricks, including:

  • Don’t put your blog at the root page of your domain. What if down the line you want to do something else besides a blog? Also, people will typically link to your main page and to your main blog page so it’s a good way to gain extra links.
  • Name your directory "blog" not "Wordpress".
  • Use category names that are good keywords.
  • Use Stephan Spencer’s SEO Title plug-in which swaps the name of your blog with the name of your post to make your keywords more prevalent.
  • If you want any hope of getting your blog into Google News, make sure there are multiple authors. Hey, that reminds me, have you seen our new Authors Page? It’s pretty, except that I look psychotic in my photo.
  • The type of file extension used in your URL won’t affect your rankings, unless it’s "exe". If each one of your blog entries is its own program, you likely have a problem.

In terms of including question marks or hash marks in your URL, Matt noted that Google will truncate the URL at the hash marks and that question marks typically signify a dynamic URL. Matt claims that dynamic URLs are treated the same as static URLs.

Beyond just the tips, Matt also discussed some optimization stuff that was really just common sense. In terms of keywords, Matt advised doing keyword research and/or thinking about the keywords users are most likely to use before writing (duh), naturally working in keyword synonyms to make yourself more well-rounded (Use this knowledge only for good, never for evil, pleads Matt), and using ALT tags on all forms of media content. This includes not only images, but video, audio and other forms as well. This is only going to get more important.

Matt says if you’re not sure if you should do a podcast or vidcast, head over to the site hotornot.com and submit your photo. If you’re a 7 or above, do a video. If you’re a 6 or below, stick to podcasts. Heh, nice.

Also noteworthy was that somehow during the session PageRank and Google’s supplemental index was brought into the conversation. (See, Matt, it’s not just us optimization folk who are obsessed). I giggled but Matt told the blogging audience that supplemental results are determined mainly by PageRank. The only way to get them out of the index is so get them more links. There may or may not have been some cringing by me when he said this. I don’t think Matt noticed, nor did my fellow WordCampers.

To create an optimization-friendly blog, bloggers should also:

  • Make sure your site is crawlable.
  • Make post creation dates easy to find. Anyone remember Sicko?
  • If you’re worried that adding the date with put more slashes into your URL, don’t worry. Matt says this isn’t a problem for Google.
  • Check your blog on a cell phone/iPhone, as more and more users are going to be looking at your site this way.
  • Use full text RSS feeds to get loyal users. Partial feeds get more page views, but not as much love.
  • Your blog should do standard pings.

Matt ended the session noting that Google really wants to be a reflection of the Web. The best thing you can do for your site and ensure that Google knows about you is to get noticed. Create compelling content and users and Google will find out about your blog naturally. Create fun tools (LOLcat builder), controversy (Dvorak!), mention Robert Scoble (hiss!) or go the linkbait route and sell your mustache on eBay (Oh, Dax…).

Matt offered a lot of great blog optimization tips, but for me, the good thing about WordPress and most other blogging software is that it’s really search engine optimization friendly right out of the box. I’ve played around with a lot of blog software over the years, WP included, and it does a good job of handling most of the technical things for you. All you have to do is provide compelling keyword-rich content in a way that people want to read and link to. That’s not so hard, right?

Okay, ducking now.





18 responses to “Search Engine Optimization Tricks for WordPress”

  1. Burgo writes:

    Hey Lisa,

    Just a quick note; I think you’ve placed the incorrect URL to your “Authors page” in the link… it’s a duplicate of the prior link.

  2. Lisa writes:

    Oops. Thanks for the catch. Fixed! :)

  3. graywolf writes:

    out of the box wordpress makes it really easy for you to shoot yourself in the foot SEO-wise. Man have you ever tried to edit a template remove the inserted links and tried to clean up the markup? Things some designers do is amazing. That said with a little time and elbow grease you can end up with something pretty sweet.

    You should see my list of plug-ins and how I can totally pimp out a wordpress install

  4. Twan writes:

    Thanx Lisa for your concise rundown of the WordCamp. I always appreciate getting good information as it pertains to seo… and there are so many sites and so called “experts” preaching the word of seo… But I know that I can always find the real deal on the Bruce Clay blog.
    Just wanted to let you know that your efforts are appreciated.

  5. Matt Keegan writes:

    Multiple authors, ah I had no idea… For my personal blog I’ll keep things as is, but for my client’s *authority* blog I may just have to convince them that adding additional authors is extremely beneficial. Thank you for the recap.

  6. Biswaroop Todi writes:

    I wasn’t going to comment on this article because I am sick of hearing about it. But To get high Search Engine Rankings and more targeted traffic to your web site, it is essential to work out a focused linking strategy to establish link popularity on the web. Getting higher quality of relevant one-way coming links can gain better your search engine rankings and internet visibility. Submitting your website manually to hundreds of search engine friendly directories can help you develop natural looking links.

  7. SEO Pakistan writes:

    Great & concise recap… Multiple author info, though interesting, is new to me!

  8. CVOS man writes:

    go the linkbait route and sell your mustache on eBay
    I wonder how much controversy could be generated by auctioning off Matt Cutts massive mustache?
    Matt, please don’t harm the messenger.

  9. Kun Dang writes:

    Not very sure on the effects of multiple authors, isn’t that just a simple case of perhaps setting up multiple alias for one individual?

  10. vijay writes:

    Great tips.. thanks Matt and Lisa.
    The thing I am not sure is the multiple authors to get into google news. Lisa can you answer what we need to do to get into blog alert created on google blog alert for specific words?

  11. Christoff writes:

    Great excerpt, thanks a lot! Being from South Africa didn’t really help me in getting to SF for the live performance by Matt. :o)

  12. SEO guru writes:

    Thanks for sharing your experience. May be I have to experiment with multiple author info.

  13. albachtimi writes:

    I started to search article pertain Search Engine Optimization, but this is one of million preaching SEO things that so simple and make me can understanding the essential of SEO. Thanks Lisa and please go tell Matt that he is one of my favorite bloggers.

  14. SEO Agent writes:

    Always liked to read his blogs, however there is one thing. If your example.com WordPress is CMS, many things will change. I for an example don’t like using any dates on WP and the results are just as good.
    Google, like any other search engine likes clean and often updated content, which WordPress gives you in every way.
    As far as SEO Title Tag’s, yes very good plugin, because it does not deliver full SEO Management. All in One SEO Pack is being used by many WP Blogs and I personally like that much better, because it gives any user, new or advanced a complete management tool of your WordPress blog.
    Regards,
    Emil

  15. Christopher Ross writes:

    Thanks Lisa, this was a great article.

  16. David J writes:

    Any pros and cons about using the wordpress “more” link for longer posts?
    Davy

  17. SEOP.com writes:

    As far as I know, using the “more” command on WP is actually helpful. Aside from giving your blog a more organized look, it also tends to give you more click count and page loads.

  18. Rob @ interkiwiwebdevelopers writes:

    Thanks for the post, I like to find inspiring ideas and practical knowledge to help bolster my own awareness for web design and development in general. Blogs like yours are a great source of inspiration for me and I will keep an eye open (on your rss feed) for more of your brilliant posts. Cheers!



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