SEO Newsletter Number 99! Super SEO Edition
Let’s trip the light Fri-tastic! Today we’ll tango to February’s SEO Newsletter. I’ll lead.
If you didn’t get this month’s newsletter in your inbox this week, this should fill you in.
By dissecting the progression of the navigation on three major e-commerce sites, Bruce Clay India demonstrates what works best. What should be considered when designing a site’s navigation? How a user interacts with a site and gets around it has major implications on an online business’s ability to make sales and satisfy customers. It’s also an important discussion because navigation is a reflection of site architecture as well as a business’s understanding of its consumers’ needs. Bring careful planning to your site’s navigation and take tips from the success stories.
Wouldn’t it be great if we knew what Google was thinking? What new products it was planning to release? And what factors were gaining or losing influence in the ranking algorithm? Unfortunately we don’t, but through research, measurements and observations we can direct online marketing efforts toward the most effective strategies to achieve the greatest ROI. Covered in the report is research on the effect of Google+ and the +1 button on SERPs, the lasting effects of the Panda update on SEO, calculating the value of mobile, local, and social channels, along with other areas of focus for the opportunistic SEO. As Francis Bacon said, knowledge itself is power, and marketers could use every advantage they can get.
With SERPs becoming more personalized, socially influenced and complexly ranked, the viability of SEO has come into question. This short-sighted view point misunderstands the fundamental objective of search engine marketing. Bruce explains in this article that the “job of the SEO is to market a business in a way that satisfies the searcher.” Under the umbrella of SEO falls the optimized user experience, a business’s online authority, and the very core of a business’s online presence, content.
For in-house SEOs, the challenge is a little different. In theory, an organization believes in SEO on paper, but is having trouble putting its heart in the game as evidenced by reluctance to contribute to SEO initiatives. Here I’ve outlined some of the ways to get key players on board with SEO, such as regular meetings to report results and ways to speak as an authority that helps team members envision concrete benefits of SEO.
Now it’s time we dance into the weekend. Next time we meet I’ll be writing from SMX West in San Jose. Boogie down.