Internet Marketing
August 11, 2010
In-House SEO Excitement with Jessica Bowman — SEM Synergy Extras
Today on SEM Synergy we aired an interview with Jessica Bowman, an in-house consultant and community leader. Her experience as an in-house SEO at Yahoo!, Enterprise Rent-A-Car and Business.com helps her support the unique challenges of in-house SEO professionals and the crucial communication and success story sharing that help in-house SEOs thrive.
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July 21, 2010
5 Takeaways from Internet Marketing and Business Conference BlueGlass LA
I’m back from a two-day Internet marketing conference in the LA area. As I go over my notes, listen to our interviews, and wrap my brain around the exceptional liveblog coverage of BlueGlass LA Susan reported on the blog, I’m realizing that the question I’ve been getting all day is a fair one. Maybe you’re asking it, too. “So how was the conference?”
I had a chance to talk to Loren Baker, a managing partner at BlueGlass, and our interview aired today on BCI’s weekly radio show and podcast, SEM Synergy. Talking with Loren following the conference helped me metabolize the information I’d gleaned over the past days. I’m biased, of course, but you may want to listen to the show to find out about the direction the mega-agency/publisher/conference organizers plan to take the company and to get some unique perspective from a blogger, influencer and highly connected expert in the search industry.
Along with the distilled takeaways you’ll find in our interview, here are my five final thoughts following this week’s conference.
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July 20, 2010
InHouse SEO – BlueGlass LA
We’ve come almost to the end, my friends. With just one site review session after this, you are looking at the last liveblog to come out of BlueGlass LA. Speakers Jessica Bowman, Founder, SEOinhouse.com, Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies, and Laura Lippay, Director of Technical Marketing, Yahoo! Media are bringing it on home.
Read more from Inhouse SEO.
Marketing Strategy: Dont Forget Search – BlueGlass LA
Let’s just jump right into the next section, shall we? We’re talking about building your marketing strategy with Melanie Mitchell, SVP/Search Marketing Strategy at Digitas, David Szetela, CEO, Clix Marketing, and Dave Roth, Director of Search Marketing at Yahoo.
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Building Communities that People Love – BlueGlass LA
We kick off Day 2 at BlueGlass LA with what promises to be a killer keynote. Ben Huh, CEO, Cheezburger Network and JR Johnson, CEO and Founder, Lunch.com are here to share their insights and experience. As a tribute, I’ll write this entire liveblog in lolcat (nom nom nom.)
Read more from Building Communities that People Love.
July 19, 2010
Social Media Marketing – BlueGlass LA
Welcome to Social Media Marketing with Brent Csutoras, Social Media Marketing Expert, BlueGlass Interactive, Michael Brito, VP of Social Media at Edelman Digital, and Tony Adam, Sr. Manager, Online Marketing at MySpace. We’re mostly going to be talking about viral marketing here so sit back and enjoy.
Read more about Social Media Marketing.
SEO: How to not FAIL at getting search traffic – BlueGlass LA
Second session! Your speakers are Vanessa Fox, Founder, Nine by Blue and Adam Audette, President/CEO, AudetteMedia. They are, obviously, awesomes.
Vanessa is up first. (Buy her book if you haven’t already.)
Read more from How to not FAIL at getting search traffic.
July 8, 2010
BlueGlass Conference to Debut in LA, Rock the Industry
You may have heard that the search engine marketing industry underwent a tectonic shift recently. Search Engine Journal, Search & Social, 10e20 and Brent Csutoras, Inc. merged to form a power house agency, publisher, and now, Internet marketing conference.
The first BlueGlass conference takes place in Los Angeles on July 19 and 20, and if you plan to attend, use the code bcbgla to receive a 15% discount on registration. Susan and I will be there, with plans to liveblog and capture interviews for our podcast while we soak up the knowledge and networking.
And you’ll want to be there, too. The conference promises dynamic and action-oriented conversations about Internet marketing in an intimate setting at a reasonable price. To find out more about just how BlueGlass can deliver on its lofty goals, I spoke to organizer Tony Adam about what we can expect.
Read more of BlueGlass Conference to Debut in LA, Rock the Industry.
