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February 22, 2010Reading Up on Social Media Marketing’s Next Chapter
Some days it feels like the universe is trying to tell you something. Today that something was that social media marketing (SMM) is the future, and yet, it is not what professional marketers might traditionally expect. Here are four lessons I learned today that advanced my understanding of SMM on the Web today:
- The recession of the public relations industry is lifting — as long as you’re making use of social media.
- If your organization is not active in social media marketing, you’re missing major opportunities.
- Social media marketing shouldn’t be treated like a separate marketing silo — it should be interwoven throughout an organization.
- The bar has been raised since social media was first used for marketing. Organizations need to graduate to a mature model of social media to truly take advantage of it.
If any of the above points whet your appetite, grab a fork and let’s dig in!
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February 5, 2010
Friday Recap: Freakishly Out of Proportion Headline Edition
Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.
Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…
Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we're saying. —Susan]
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January 29, 2010
Friday Recap: Wolf Moon Edition
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!
The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.
Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.
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January 28, 2010
When is Hype Too Much?
Apple debuted a touchscreen tablet computer yesterday, following months of building fervor and anticipation. By the time Steve Jobs took the stage at the iPad event, the rumor mill had hit a frenzied pitch and it was almost impossible to travel the Web without stumbling over counterfeits and alleged leaks.
Now, Apple’s hype machine is like a well-oiled Rube Goldberg. Steve Jobs is notorious for demanding secrecy and retaining a tight-gripped control of the company’s media presence. Announcements, timing and even “leaks” all fit into a finely engineered plan to excite consumers and the media — and in the last few years each announcement and event has been more exciting and more anticipated than the next.
So, it’s worth taking a look at Apple’s media strategy around the iPad in the last month to see if there are any lessons for marketers to take away.
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January 22, 2010
Friday Recap: Storm Chaser Edition
It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.
Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.
Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.
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December 18, 2009
Friday Recap: Special Snowflake Edition
Happy Friday! This has been one of the longest, craziest weeks I’ve had in some time, and I know I’m not alone.
Not that I’m complaining. Being busy is better than being bored any day, especially when the busyness is due to a preponderance of fun! In just a few days, we decorated the office in festive fashion, laughed and played at the office holiday party, and experienced the spiritual awakening known as the bacon explosion. Join in on our holiday fun!
Earlier this week the BCI team headed out to the nearby go kart racetrack for this year’s holiday party! These pics tell the story…
Maryann, me, Dawn, Nasim, Steffani, Paula and Pam wait for the flag to start our heat…
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March 24, 2009
Opening Keynote by Guy Kawasaki: Twitter as a Tool for Social Media
After a harrowing plane ride and the revelry of the IM Charity Party, it’s time to get down to business. Welcome to SES New York! A couple weeks ago I attended a webcast preview of this morning’s presentation by Guy Kawasaki. Based on the discussion spurred then, I think I’m not the only one looking [...]
