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June 8, 2010

SEO and Social Media Track: Twitter, Real Time Search & Real Time SEO

this is search slide

Yahoo is making popcorn at their booth. You have NO idea how tempted I am to forget this liveblogging sessions and go liveblog a bag of popcorn instead. Popcorn is totally my downfall. But because I love you guys, I’m going to be strong.

Apparently people are complaining about the pre-roll sponsored mini-pitches that I didn’t blog last session. Whatever, people. Just play on your phone for a minute if you don’t want to listen. There’s one of them now and like last time, I’m not blogging it.

Read more of SEO and Social Media Track: Twitter, Real Time Search & Real Time SEO.

June 4, 2010

Friday Recap: Caffeine Jolt Edition

smiling coffee

Howdy on this fine Friday! It’s almost time to get your weekend on, but first, get some light reading in, ‘kay?

We were introduced to a new dinosaur species this week, and isn’t he a handsome specimen? Beak-like face and a name that translates to “grinding-mouth, wrinkle-eye” — Jeyawati was a cutie!

I fear we’re all headed in the direction of the dinosaurs if they can’t clean up the Gulf Coast oil disaster and stop the flow of oil. There’s not much we can do about that mess at the moment, so go ahead and plant a tree. Mother Nature could use any boost she can get right now.

Did you have a cup of coffee or three this morning to give you a boost? A new study suggests that the stimulation felt from caffeine may be just an illusion. The researchers say that regular coffee drinkers that get their caffeine fix every morning may simply be alleviating the fatiguing effects of caffeine withdrawal, giving the effect of alertness while actually just bringing them back to normal. Susan and Jessica are highly skeptical. And admitted coffee addicts… Just saying. 😉

Read more of Friday Recap: Caffeine Jolt Edition.

May 14, 2010

Friday Recap: Stop the Madness Edition

tiny tortoise on skateboard

OMG with the Facebook insanity! Just because this entire week needs an adorable animal chaser or three, here’s a hit of itty bitty tortoises, a dose of rare white otter cubs, and a shot of kittens going down a slide.

Phew. That’s better.

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May 10, 2010

The Social Media Discussion is Here to Stay

old telephone

I just read an interesting piece on twitip about four things that the author is tired of seeing on Twitter. She got some giggles out of me, especially when she explains her grievance about using social media to talk about social media. An excerpt:

This is a bit like having a telephone conversation that goes:
“Can you believe we’re using the telephone?”
“I know. I love the telephone.”
“I’d like to know how you are using the phone to enhance your conversations.”
“I have been able to call many people and discuss how we can use the telephone.”

Read more of The Social Media Discussion is Here to Stay.

April 30, 2010

Friday Recap: Search Sausage Experiment Edition


Goodbye, April. Hello, weekend! It’s recap time again!

Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song and while he wrote the song himself, all but his part of the vocals were contributed by his fans.

Read more of Friday Recap: Search Sausage Experiment Edition.

April 2, 2010

Friday Recap: Fools’ Paradise Edition

ProspectMX sends Matt Cutts to space

What a week! Yesterday was April Fools’ Day and as could be expected, pranks galore ensued. David Harry has rounded up Google’s annual joke-a-thon, including a name change on the home page, Google Translate for animals and the mysterious disappearance of vowels on the Gmail home page. The cruelest April Fools’ joke of all came courtesy of College Humor. Lying to New Yorkers that they’d be so lucky as to get In-N-Out. That’s just mean!

Read more of Friday Recap: Fools’ Paradise Edition.

March 24, 2010

Where Search and Social Media Collide: Real-Time Search and Twitter

real time panel

We’re here at the last session of the day and we’ve got another exciting search-and-beyond OMS session. This time the beyond is social.


Rand Fishkin, CEO,, @randfish

Harry Gold, CEO, Overdrive Interactive, @HarryJGold

Aaron Kahlow, Chairman & Founder, Online Marketing Summit, @AaronKahlow

Mike Mothner, Founder & CEO, Wpromote Inc., @mothner

Read more from Where Search and Social Media Collide: Real-Time Search and Twitter

February 26, 2010

Friday Recap: Dance Like You Mean It Edition

tweet by @Pamela_Lund

So I’m getting pretty anxious. I don’t know if it’s the caffeine IV drip from this morning or the tornado brain I get before leaving town for a monster search relay like SMX West, but things are getting all Fri-dazed up in here.

I mean, is it true that I might really hear Microsoft CEO Steve Ballmer address a house packed with search marketers? As Marty Weintraub of aimClear wonders, could the occasion of Ballmer keynoting a search conference usher in a new SEO era? How refreshing to think that Microhoo may support the SEO industry!

Read more of Friday Recap: Dance Like You Mean It Edition.

February 24, 2010

Inside BCI’s Social Strategy for SMX — SEM Synergy Extras

Is your organization’s social media engagement at the level you’d like it to be? That was the question we asked in our Facebook Question of the Week. Some great examples came up in the conversation of how businesses are using social media, and how they’d like to advance their interaction in the future.

It’s conversations like those that we were hoping to generate when we introduced the Question of the Week to our Facebook fan page. To be honest, it doesn’t matter how many Facebook marketing webinars and conference presentations I’ve attended — I always sought a greater understanding of how Facebook can work for business.

Read more of Inside BCI’s Social Strategy for SMX — SEM Synergy Extras.

February 22, 2010

Reading Up on Social Media Marketing’s Next Chapter

spaghetti and meatballs with plate and fork

Some days it feels like the universe is trying to tell you something. Today that something was that social media marketing (SMM) is the future, and yet, it is not what professional marketers might traditionally expect. Here are four lessons I learned today that advanced my understanding of SMM on the Web today:

  1. The recession of the public relations industry is lifting — as long as you’re making use of social media.
  2. If your organization is not active in social media marketing, you’re missing major opportunities.
  3. Social media marketing shouldn’t be treated like a separate marketing silo — it should be interwoven throughout an organization.
  4. The bar has been raised since social media was first used for marketing. Organizations need to graduate to a mature model of social media to truly take advantage of it.

If any of the above points whet your appetite, grab a fork and let’s dig in!

Read more of Reading Up on Social Media Marketing’s Next Chapter.

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