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May 14, 2010

Friday Recap: Stop the Madness Edition

tiny tortoise on skateboard

OMG with the Facebook insanity! Just because this entire week needs an adorable animal chaser or three, here’s a hit of itty bitty tortoises, a dose of rare white otter cubs, and a shot of kittens going down a slide.

Phew. That’s better.

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May 10, 2010

The Social Media Discussion is Here to Stay

old telephone

I just read an interesting piece on twitip about four things that the author is tired of seeing on Twitter. She got some giggles out of me, especially when she explains her grievance about using social media to talk about social media. An excerpt:

This is a bit like having a telephone conversation that goes:
“Can you believe we’re using the telephone?”
“I know. I love the telephone.”
“I’d like to know how you are using the phone to enhance your conversations.”
“I have been able to call many people and discuss how we can use the telephone.”

Read more of The Social Media Discussion is Here to Stay.

April 30, 2010

Friday Recap: Search Sausage Experiment Edition


Goodbye, April. Hello, weekend! It’s recap time again!

Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song and while he wrote the song himself, all but his part of the vocals were contributed by his fans.

Read more of Friday Recap: Search Sausage Experiment Edition.

April 2, 2010

Friday Recap: Fools’ Paradise Edition

ProspectMX sends Matt Cutts to space

What a week! Yesterday was April Fools’ Day and as could be expected, pranks galore ensued. David Harry has rounded up Google’s annual joke-a-thon, including a name change on the home page, Google Translate for animals and the mysterious disappearance of vowels on the Gmail home page. The cruelest April Fools’ joke of all came courtesy of College Humor. Lying to New Yorkers that they’d be so lucky as to get In-N-Out. That’s just mean!

Read more of Friday Recap: Fools’ Paradise Edition.

March 24, 2010

Where Search and Social Media Collide: Real-Time Search and Twitter

real time panel

We’re here at the last session of the day and we’ve got another exciting search-and-beyond OMS session. This time the beyond is social.


Rand Fishkin, CEO,, @randfish

Harry Gold, CEO, Overdrive Interactive, @HarryJGold

Aaron Kahlow, Chairman & Founder, Online Marketing Summit, @AaronKahlow

Mike Mothner, Founder & CEO, Wpromote Inc., @mothner

Read more from Where Search and Social Media Collide: Real-Time Search and Twitter

February 26, 2010

Friday Recap: Dance Like You Mean It Edition

tweet by @Pamela_Lund

So I’m getting pretty anxious. I don’t know if it’s the caffeine IV drip from this morning or the tornado brain I get before leaving town for a monster search relay like SMX West, but things are getting all Fri-dazed up in here.

I mean, is it true that I might really hear Microsoft CEO Steve Ballmer address a house packed with search marketers? As Marty Weintraub of aimClear wonders, could the occasion of Ballmer keynoting a search conference usher in a new SEO era? How refreshing to think that Microhoo may support the SEO industry!

Read more of Friday Recap: Dance Like You Mean It Edition.

February 24, 2010

Inside BCI’s Social Strategy for SMX — SEM Synergy Extras

Is your organization’s social media engagement at the level you’d like it to be? That was the question we asked in our Facebook Question of the Week. Some great examples came up in the conversation of how businesses are using social media, and how they’d like to advance their interaction in the future.

It’s conversations like those that we were hoping to generate when we introduced the Question of the Week to our Facebook fan page. To be honest, it doesn’t matter how many Facebook marketing webinars and conference presentations I’ve attended — I always sought a greater understanding of how Facebook can work for business.

Read more of Inside BCI’s Social Strategy for SMX — SEM Synergy Extras.

February 22, 2010

Reading Up on Social Media Marketing’s Next Chapter

spaghetti and meatballs with plate and fork

Some days it feels like the universe is trying to tell you something. Today that something was that social media marketing (SMM) is the future, and yet, it is not what professional marketers might traditionally expect. Here are four lessons I learned today that advanced my understanding of SMM on the Web today:

  1. The recession of the public relations industry is lifting — as long as you’re making use of social media.
  2. If your organization is not active in social media marketing, you’re missing major opportunities.
  3. Social media marketing shouldn’t be treated like a separate marketing silo — it should be interwoven throughout an organization.
  4. The bar has been raised since social media was first used for marketing. Organizations need to graduate to a mature model of social media to truly take advantage of it.

If any of the above points whet your appetite, grab a fork and let’s dig in!

Read more of Reading Up on Social Media Marketing’s Next Chapter.

February 5, 2010

Friday Recap: Freakishly Out of Proportion Headline Edition

Bill Cosby quote on motivational poster

Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.

Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…

Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we’re saying. —Susan]

Read more of Friday Recap: Freakishly Out of Proportion Headline Edition.

January 29, 2010

Friday Recap: Wolf Moon Edition

full moon over city

Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!

The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.

Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.

Read more of Friday Recap: Wolf Moon Edition.

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