Twitter Archives - Page 5 of 6 - Bruce Clay, Inc. BlogJuly 1, 2010
Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.
Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.
Read more of BP, Crisis Communications and Social Media.
June 18, 2010
Lots of important things to share with you today. Better get to it!
Last week Susan asked that people get on the Robert bandwagon for So You Think You Can Dance. Yes, Robert had another stellar performance on this week’s show, but one friend had bigger aspirations — hopes of seeing BCI’s Robert Esparza getting jiggy wit’ it. And who are we to disappoint? I bring you Robert and Gary Luke’s disco boogie!
That’s not the only gift we’ll give the Digital marketing community this month. On July 2 we’ll announce the winners of the Small Biz Discovery Contest. Make your choice for the grand prize winner known by voting for your favorite article in the SEO and social media categories. We adjusted the voting process this week, which means voting is open until the end of June. And when you vote, you can enter a drawing to win a seat in our SEOToolSet Training. Make someone’s day and learn along the way.
Read more of Friday Recap: Space Cadets Edition.
June 14, 2010
Everyone is getting their panties in a bunch about Facebook and Twitter these days. Everybody has an opinion on what they’re doing right, what they’re doing wrong, if they should make a profit, how they should make a profit, and on and on.
I admit, when it comes to the privacy issue, I’m not an advocate for some of the things Facebook has been doing. The amount of information I share with people who I know even in the real world is carefully monitored, so proclaiming to the planet my whereabouts, age and interests seems like a perfect opportunity for some sicko or thief to commit a crime.
But when it comes to the topic of businesses making profit, I’m a fan. Just because our social media networks let us use them for free, doesn’t mean we should treat them as anything other than what they really are: businesses. And let me remind you that we all choose to be a part of those businesses.
Read more of Social Media: The Wedgie of the Internet.
June 11, 2010
Wow! What a week! SMX Advanced was intense. I learned a lot and made deeper personal relationships, and I wasn’t even there! It’s all thanks to the incredible liveblogging that I was honored to take part in. You can too — just head over to the earlier posts from this week (I’ve rounded them all up here and we share some additional liveblogging lessons here) by Susan and special guests Alan Bleiweiss, Dana Lookadoo, and Gil Reich.
Those who attended Bruce’s SEO training workshop yesterday found it to be a strong way to close out the show. Exhibit A was one attendee’s Twitter sentiment, which Paula shared in the writers’ room chat. I’ll let you into our special world for a moment.
Read more of Friday Recap: Special World Edition.
June 8, 2010
Yahoo is making popcorn at their booth. You have NO idea how tempted I am to forget this liveblogging sessions and go liveblog a bag of popcorn instead. Popcorn is totally my downfall. But because I love you guys, I’m going to be strong.
Apparently people are complaining about the pre-roll sponsored mini-pitches that I didn’t blog last session. Whatever, people. Just play on your phone for a minute if you don’t want to listen. There’s one of them now and like last time, I’m not blogging it.
June 4, 2010
Howdy on this fine Friday! It’s almost time to get your weekend on, but first, get some light reading in, ‘kay?
We were introduced to a new dinosaur species this week, and isn’t he a handsome specimen? Beak-like face and a name that translates to “grinding-mouth, wrinkle-eye” — Jeyawati was a cutie!
I fear we’re all headed in the direction of the dinosaurs if they can’t clean up the Gulf Coast oil disaster and stop the flow of oil. There’s not much we can do about that mess at the moment, so go ahead and plant a tree. Mother Nature could use any boost she can get right now.
Did you have a cup of coffee or three this morning to give you a boost? A new study suggests that the stimulation felt from caffeine may be just an illusion. The researchers say that regular coffee drinkers that get their caffeine fix every morning may simply be alleviating the fatiguing effects of caffeine withdrawal, giving the effect of alertness while actually just bringing them back to normal. Susan and Jessica are highly skeptical. And admitted coffee addicts… Just saying. ;)
Read more of Friday Recap: Caffeine Jolt Edition.
May 14, 2010
OMG with the Facebook insanity! Just because this entire week needs an adorable animal chaser or three, here’s a hit of itty bitty tortoises, a dose of rare white otter cubs, and a shot of kittens going down a slide.
Phew. That’s better.
Read more of Friday Recap: Stop the Madness Edition
May 10, 2010
I just read an interesting piece on twitip about four things that the author is tired of seeing on Twitter. She got some giggles out of me, especially when she explains her grievance about using social media to talk about social media. An excerpt:
This is a bit like having a telephone conversation that goes:
“Can you believe we’re using the telephone?”
“I know. I love the telephone.”
“I’d like to know how you are using the phone to enhance your conversations.”
“I have been able to call many people and discuss how we can use the telephone.”
Read more of The Social Media Discussion is Here to Stay.
April 30, 2010
Goodbye, April. Hello, weekend! It’s recap time again!
Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song and while he wrote the song himself, all but his part of the vocals were contributed by his fans.
Read more of Friday Recap: Search Sausage Experiment Edition.
April 2, 2010
What a week! Yesterday was April Fools’ Day and as could be expected, pranks galore ensued. David Harry has rounded up Google’s annual joke-a-thon, including a name change on the home page, Google Translate for animals and the mysterious disappearance of vowels on the Gmail home page. The cruelest April Fools’ joke of all came courtesy of College Humor. Lying to New Yorkers that they’d be so lucky as to get In-N-Out. That’s just mean!
Read more of Friday Recap: Fools’ Paradise Edition.