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SEO Site Assessment Service


The SEO Site Assessment Service provided by Bruce Clay, Inc. is designed to give clients an in-depth critique of their website, identifying areas where improvements can and must be made. The Site Assessment search engine optimization service enables clients to quickly learn the factors search engines deem important when ranking their website.

NOTE: Need our Google Penalty Assessment services? If you have a penalty, start there!

This Internet marketing service produces a detailed report of (commonly) 80 to 200 pages evaluating major organic search engine ranking factors that are not being properly implemented on your website. The size of the report is based upon the complexity and scope of the site, so each will vary in size.

The SEO Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where improvements are needed. We will identify barriers to organic ranking and critical issues that are hindering the entire SEO marketing project. In complex projects, this analysis is very often the first step of many. It first identifies the barriers to SEO that should be repaired immediately. This report takes approximately six to nine weeks to research, write and produce. There will be updates during this time as noted below.

Here is a summary of the search engine marketing services you will receive:

Discovery Interview


The assessment begins with a Discovery Interview, where we will speak with you to familiarize ourselves with your business model, target audience, and business goals and objectives. The interview will be conducted through a scheduled conference call between you and a Bruce Clay, Inc. SEO analyst.

SEO Site Review


Following the Discovery Interview, a site review will take place. Your SEO analyst reviews and evaluates your site from an organic search engine optimization perspective. The purpose is to break down the site, do preliminary keyword research and competitive analysis, identify potential areas of concern, and provide recommendations on how to correct issues that are hindering the site's visibility in organic search. The review and evaluation will incorporate topics such as site architecture, page construction, web server configuration and link popularity.

Quick Hits Report

While we are performing this research we generally uncover many simple-to-repair issues impacting your site SEO performance. At approximately four weeks we will produce a short "engineering" report citing the items that you can start repairing. We see no need to wait until the final report to get you going on SEO. Since you've already hired us, we see no reason to wait to "wow" you with our report when we can quickly start working together on a few obvious items that need repairing.

SEO Assessment Report


Following our detailed research, an SEO Assessment Report will be constructed to discuss issues that need to be resolved in order to improve your search engine rankings, as well as to give suggestions and instructions on how to fix them. This report diagnoses symptoms to pinpoint problems, then details each problem and why it matters, specifies a solution, assigns a severity and prioritizes it. A prioritized list of short-term and long-term recommendations concludes this document. This report often "thuds" when it hits your desk.

This is NOT just an audit! An audit commonly lists issues and may link to resources, but an audit seldom gives a comprehensive and very detailed solution. In fact, we find audits to often be superficial and offer typically vague solutions. Our research covers hundreds of tests and review topics and has met with great success. Many clients have received assessments and then ordered more for their other properties. Our view is that a SEO audit is a start, but an SEO Assessment is what moves the needle. Please do not be confused — you want results, and an assessment is a great first step.

Search Engine Ranking Monitoring


As part of your site assessment, you will be given a subscription to the SEOToolSet® to help you monitor your site's search engine placement for its targeted keywords. As part of the monitoring phase of your evaluation, you will be privy to proprietary Search Engine Ranking Reports showing your site's unbiased (non-personalized) ranking in each of the watched engines. We believe this is invaluable information for any company serious about SEO.

SEOToolSet® Training Services


Because we want you to be fully involved in the success of your site, your SEO Site Assessment comes with a free pass to our monthly three-day SEO Training course created — and usually taught — by Bruce Clay himself! This course will teach you how to use the SEOToolSet® and explain, in detail, fundamental organic SEO concepts and principles, while bringing you up-to-date on the latest industry news and trends.

SEO Consulting Services


Every SEO Site Assessment also allows you to experience our search engine optimization consultation services. You will be allotted time for follow-up consulting to discuss your site with a trained SEO analyst in order to cover the items in the assessment. Your analyst will work with you and give you verbal and written recommendations to understand and apply what we meant, and potential additional ways to improve your site's search engine placement.

For more information about our SEO Site Assessment and our other search engine marketing services, please complete the SEO proposal request form or call us at (866) 517-1900.

We also offer the following search engine optimization service programs:
SEO Consulting Services
Professional Full-Service SEO Program
SEO Training Plus Program
SEO Tools and Software