SEO Site Assessment Service
The SEO Site Assessment service provided by Bruce Clay, Inc. is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. The Site Assessment search engine optimization service enables clients to quickly learn the factors search engines deem important when ranking their website.
NOTE: Google Penalty Assessments - if you have a penalty, start here!
This Internet marketing service produces a detailed report of (commonly) 80 to 200 pages evaluating major organic search engine ranking factors that are not being properly implemented on your web site. The size of the report is based upon the complexity and scope of the site, so each will vary in size.
The SEO Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where improvements are needed. We will identify barriers to organic ranking and critical issues that are hindering the entire SEO marketing project. In complex projects, this analysis is very often the first step of many. It first identifies the barriers to SEO that should be repaired immediately. This report takes approximately six to nine weeks to research, write, and produce. There will be updates during this time as noted below.
Here is a summary of the search engine marketing services you will receive:
The assessment will begin with a Discovery Interview where we will speak with you to familiarize ourselves with your business model, target audience, and business goals and objectives. The interview will be conducted through a scheduled conference call between you and a Bruce Clay, Inc. SEO Analyst.
SEO Site Review
Following the Discovery Interview, a site review will take place. During this review, an SEO Analyst will review and evaluate your site from an organic search engine optimization perspective. The purpose is to breakdown the site, identify potential areas for concern and provide recommendations on how to correct them. The review and evaluation will incorporate topics such as site architecture, page construction, web server configuration and link popularity.
Quick Hits Report
While we are performing this research we generally uncover many simple-to-repair issues impacting your site SEO performance. At approximately four weeks we will produce a short "engineering" report citing the items that you can start on repairing. We see no need to wait until the final report to get you going on SEO. Since you already hired us we see no reason to wait to "wow" you with our report when we can start working together on a few items needing repair anyhow.
SEO Assessment Report
Following our detailed research, an Assessment Report will be constructed to discuss issues that need to be resolved in order to improve your search engine rankings, as well as to give suggestions and instructions on how to fix them. This report resolves symptoms into problems, then details each problem, why it matters, specifies a solution, assigns a severity, then prioritizes each. A prioritized list of recommendations will conclude this document. This report often "thuds" when it hits your desk.
This is NOT just an audit! An audit commonly lists issues, may link to resources, but an audit seldom gives a comprehensive and very detailed solution. In fact, we find audits to often be superficial and usually offering a vague solution. Our research covers hundreds of tests and review topics and has met with great success. Many clients have received Assessments, and have ordered more for their other properties. Our view is that a SEO audit is a start, but a SEO Assessment is what moves the needle. Please do not be confused - you want results and an Assessment is a great first step.
Search Engine Ranking Monitoring
As part of your Site Assessment, you will be given a subscription to the SEOToolSet® to help you monitor your site's search engine placement for its targeted keywords. As part of the monitoring phase of your evaluation, you will be privy to proprietary Search Engine Ranking Reports showing your site's ranking in each of the watched engines. We believe this is invaluable information for any company serious about SEO.
SEOToolSet® Training Services
Because we want you to be fully involved in the success of your site, your SEO Site Assessment comes with a free pass to our monthly 3 day SEO training course - taught by Bruce Clay himself! This course will teach you how to use the SEOToolSet® and explain, in detail, fundamental organic SEO concepts and principles, while bringing you up-to-date on the latest industry trends.
SEO Consulting Services
Every Site Assessment also allows you to experience our search engine optimization consultation services. You will be allotted time for follow up consulting to discuss your site with a trained SEO Analyst in order to cover the items in the Assessment. Your analyst will work with you and give you verbal and written recommendations for what we meant, and potential additional ways to improve your site's search engine placement.
For more information about our SEO Site Assessment and our other search engine marketing services, please complete the SEO proposal request form or call us!