Ask Jeeves to launch PPC engine

What was just rumors on Friday is official today. The AP is reporting that Ask Jeeves, backed by new owner IAC is scheduled to launch a new engine as early as today. Barry at Search Engine Roundtable thinks that AJ will bring something exciting and new to the table.

Ask Jeeves, of course, is contracted to use Google Adwords until 2007 but IAC is known for shaking things up so who knows where the wind blows on this one.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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