Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More

Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and Pubcon conferences. Read on for a peak at what the February SEO Newsletter has in store.

FEATURE: Attend SMX West for Inspiration, Education and Network Building

In the feature article, longtime SMX attendee (and SMX Advanced presenter) Virginia Nussey shares many benefits you stand to gain from attending SMX West in San Jose, March 10-13. In Attend SMX West for Inspiration, Education and Network Building, Nussey breaks down those benefits, which include:

Event Optimization

  • Catch up with all the latest in Internet marketing news, digital strategies and search engine developments.
  • Train with the brightest minds in boot camps dedicated to search engine optimization, social media management, paid search and digital marketing.
  • Listen to insights from the likes of Google Search Engine Vice President Amit Singhal and Search Engine Land Founding Editor Danny Sullivan.

BACK TO BASICS: A Social Media Guide to Event Attendance

In A Social Media Guide to Event Attendance, I let you in on my top tips for maximizing social engagement, specifically during live events. Those tips include:

  • Using and identifying the most relevant event hashtags.
  • Mentioning speakers, influencers and attendees whenever possible.
  • Taking advantage of 200% engagement increase sharing a photo can cause.

But Wait, There’s More …

In the Hot Topic, learn why Google+ is taking off. Once denounced as a ghost town among Internet marketers, it’s now the place to be thanks to SEO benefits, Google Authorship tie-ins, Hangouts on Air and more. In Education Matters, read up a new online course for copywriters looking to add B2B SEO work to their resume. The Success Works B2B SEO Copywriting Certification Course teaches writers the ins and outs of content creation for the web for B2B businesses specifically, focusing on keyword research, keyword discovery, competitive analysis in the post-Hummingbird era and much more. In addition to all this, you’ll get the roundup of February’s top developments in the Internet marketing space.

Bruce Clay, Inc. is committed to providing thought leadership and transferring knowledge to our many readers through the SEO Newsletter and the Bruce Clay, Inc. Blog (recently topping WebMeUp’s list of “remarkable” blogs from digital marketing agencies). Want the SEO Newsletter delivered straight to your inbox each month? Sign up here

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

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4 Replies to “Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More”

So much to learn from an event like this. A great platform for all the marketers.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business , Social media enables you to turn your business into an active participant in your market. It takes your profile, posts, and interactions with users to create a trusting and approachable personal brand.

Wow! That’s truly some great news for a marketing enthusiast like me! So much knowledge to gain in one place, truly heaven for me! I wouldn’t miss it for the world!

I think that these kind of events are some of the most helpful things that we can do for our businesses. They contain so much synergy and we often times leave them feeling empowered and able to handle any challenge that comes our way.


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