Google SERPs related to the holidays ([Christmas], [peppermint] and [candy cane] all work) are showing a red and white striped candy cane next to the paid listings in place of the usual blue line. It’s a cute gesture and more importantly, it’s eye-catching. I’d really like to know if the click-through rates go up for those searches. Anyone out there who sells Christmas-related merchandise willing to share?
Hat-tip to Phillip over at Google Blogoscoped.