You Have an SEO Emergency – Who Do You Call?

Emergency helicopter called into action.
Let me ask you something: Who would you call if you woke up tomorrow and found your rankings suddenly tanked — or your team was too busy to take on one more SEO initiative? (Hint: The answer is not Ghostbusters.)

SEO Emergency Help

Even the most well-staffed, professional in-house teams need a little extra help from time to time. And because search engine results are unpredictable, anything can come up at a moment’s notice.

In these situations, it’s helpful to have an experienced SEO agency on call. Literally, an agency where you can pick up the phone and say, “I need help!” and they get right on it.

Here are a handful of scenarios when you might need SEO backup, inspired by true stories from our clients:

  • You’re doing a website migration or redesign, and you need an extra pair of eyes to make sure you’re on the right track.
  • You need to prepare your website for an upcoming algorithm update, like the page experience update, for instance, and you need a dedicated SEO with programming skills to do it.
  • You need an expert review of your inbound link profile and recommendations on how to improve (or just maybe this is a tedious job you do not want to handle yourself).
  • You don’t have enough SEO expertise in-house, and you need to ensure you have access to an advisor before making tough decisions that might cause a near-death experience if done wrong.

Of course, this is just a sampling of why having some expert SEO backup for ad hoc projects is handy. There are many more.

Unfortunately, not all SEO providers offer a deep-dive service like this. Some just offer superficial SEO packages that don’t really customize. But they should. We call this type of project-centric service an SEO block, and it’s one of our most popular services.

Time Blocks

With blocks, any company can secure a block of our time to use however they wish. While our SEO audit service and SEO retainer services are more structured, a block allows a client to call on us when they need to for whatever they need. Essentially, we are on-call experts without the need for a regular or long-term commitment.

You don’t have to be a current client to take advantage of blocks, but many are! A lot of clients are already on a retainer model with us and use the blocks for large things that suddenly come up (like a malware attack or a destructive Google change that requires “all hands on deck”).

Not many companies think about using SEO services as an emergency blanket. However, reserving an expert SEO team to have on hand can carry you through some tough times, whether it’s a lack of resources, a glitch in your site that’s impacting rankings, or something else.

We’re here to help if you’re in need of SEO services from an expert team. Contact us today to get your free quote and consultation.

FAQ: How do I find an experienced SEO agency to provide emergency assistance?

Finding a reliable SEO agency for emergency assistance is vital for navigating such situations. Here’s how to choose the right agency and ensure you’re prepared for any SEO crisis.

When seeking an SEO agency for emergency assistance, prioritize experience. Look for agencies with a proven track record of handling urgent situations successfully. An agency that has dealt with various algorithm updates, website migrations, and unforeseen ranking drops can provide the expertise needed in critical moments.

Tip: Request case studies or client testimonials showcasing the agency’s past emergency interventions. This firsthand feedback can offer insights into their problem-solving abilities and effectiveness.

Additionally, consider the agency’s range of services. A comprehensive approach is crucial, as emergencies can encompass various aspects of SEO. Ensure the agency offers technical SEO, content optimization, and link analysis services. A well-rounded service portfolio indicates their capability to address diverse challenges.

Tip: Inquire about their typical response time in emergency scenarios. A prompt and efficient response demonstrates their commitment to mitigating potential damage swiftly.

Transparency and communication are key factors in selecting the right agency. A trustworthy agency will provide clear information about its processes, strategies, and pricing. Assess their communication style and willingness to address your concerns during the evaluation process.

Tip: Schedule a consultation to discuss your potential emergency needs. Their insights during this conversation can reveal their understanding of your requirements and their approach to handling emergencies.

It’s essential to assess the agency’s industry reputation and client reviews. Look for agencies that have received positive feedback from both clients and peers. Online reviews and testimonials can provide valuable insights into their reliability, professionalism, and overall performance.

Tip: Utilize online forums, social media, and industry networking events to gather information about the agency’s reputation from multiple sources.

Selecting an experienced SEO agency for emergency assistance involves evaluating their experience, service offerings, communication, and reputation. Remember to request relevant case studies, inquire about response times, and gauge their transparency before deciding. By partnering with the right agency, you can rest assured that your website’s SEO will be in capable hands during critical times.

Step-by-Step Procedure: Choosing the Right SEO Agency for Emergency Assistance

  1. Research Experience: Look for agencies with a proven track record in handling urgent SEO challenges.
  2. Evaluate Case Studies: Request case studies or testimonials showcasing the agency’s successful emergency interventions.
  3. Assess Service Portfolio: Ensure the agency offers a comprehensive range of SEO services, including technical, content, and link optimization.
  4. Check Response Time: Inquire about their typical response time in emergency scenarios to gauge their promptness.
  5. Transparency in Communication: Assess their transparency and willingness to communicate about processes, strategies, and pricing.
  6. Consultation: Schedule a consultation to discuss your potential emergency needs and gauge their understanding and approach.
  7. Industry Reputation: Research the agency’s reputation by checking online reviews, forums, and industry networking events.
  8. Client Reviews: Review positive feedback from clients and industry peers to gauge their reliability and professionalism.
  9. Peer Recommendations: Seek recommendations from peers in the industry to get insights into their experiences with the agency.
  10. Check Online Presence: Evaluate their website, social media profiles, and content to assess their industry involvement and expertise.
  11. Service Customization: Ensure the agency offers tailored solutions that meet your specific emergency requirements.
  12. Client References: Request references from the agency to directly contact past clients and inquire about their experiences.
  13. Scalability: Assess the agency’s ability to handle emergencies of different scales and complexities.
  14. Communication Style: Gauge their communication style and responsiveness during initial interactions.
  15. Technical Expertise: Inquire about their technical SEO capabilities and how they resolve technical issues.
  16. Alignment with Goals: Ensure their approach aligns with your long-term SEO goals and strategies.
  17. Industry Knowledge: Assess their understanding of your industry’s trends, challenges, and competitive landscape.
  18. Contract Flexibility: Review contract terms to ensure flexibility in engaging them for emergency assistance.
  19. Emergency Protocols: Inquire about their established protocols for handling urgent SEO crises.
  20. Trust Your Instincts: After considering all factors, trust your instincts to make an informed decision that matches your requirements.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the website.

See Bruce's author page for links to connect on social media.

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3 Replies to “You Have an SEO Emergency – Who Do You Call?”

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