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November 2010 - Bruce Clay, Inc. Blog

November 30, 2010

SEO Mo Growers

Alas, Movember has come to a close and all the SEO Mo Growers are clean shaven again. The office is already missing that certain touch of class brought about by 5 mustachioed gentlemen, but sadly all good things must come to an end. The SEO Mo Growers team was able to raise $465 for prostate […]




Qualifying Internet Marketers: What Education Matters?

Harvard Gates, Fall #2

With Internet marketing still being a bit of a Wild West environment, I wondered, how does education figure into “making it” in the industry, how are people breaking into it now and is it feasible for colleges to teach this stuff?

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November 29, 2010

SEO Post-Turkey-Coma Update

Michelle

While the Americans succumbed to a holiday weekend, the world moved on without us. Let’s catch up on the last four days so we can start December off right.

Bruce sat down with WebProNews at PubCon for a 26 minute interview. Here’s a snippet from that where he discusses why likes are the new links. You can read more of Bruce’s thoughts in this month’s SEO Newsletter.

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November 25, 2010

SEO Hot Tub – 19th of November

Another energy-packed two weeks have passed at Bruce Clay and as always we’ve got the juiciest information for you all. Here are the top stories from this week’s SEO Hot Tub. The Effects of Page Previews in SERP’s With the introduction of Page Previews in Google, there may be an effect on click-throughs based on […]




November 24, 2010

Hotpot: Hot Tips for Businesses

lfy - pot of beans

By now, you have probably heard about Google Hotpot. If you haven’t, here’s a simple explanation: it allows users to rate local places they’ve been to and receive customized recommendations from Google based on those reviews. And while it’s really focused on creating a great experience for the user, I believe some key takeaways for businesses are:

1) If your local listings aren’t up to par, you’re in trouble.
2) The social wave continues to affect rankings and conversions.
3) Consumer and competitive research can be a part of the Hotpot experience.

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November 23, 2010

Google Instant Previews: Murder in the SERP

Coffee SERPs

Rest in peace, Google SERPs. Though we had our share of ups and downs, I knew you like the back of my hand. We had a good run, but alas, it’s a new era. Love it or hate it, it’s time to pick up the pieces and move on.

If you haven’t noticed yet, the Google SERPs as we know it are gone. Upon first glance, it still has a familiar feel, but everything is different. Very different. One of the many changes that rolled out recently is Google Instant Previews, a visual preview pop-up of a website on the SERP before you click through.

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November 22, 2010

SEO Newsletter: Video Optimization, Likes versus Links and the ROI of SEO

If you missed it as you were running out for your weekend, here’s a quick look at what’s in this month’s SEO Newsletter.

Read more SEO Newsletter: Video Optimization, Likes versus Links and the ROI of SEO




November 21, 2010

Calculating the ROI of SEO

As search marketers, one of the most common questions we get asked is: How do you calculate the return on investment (ROI) from a search engine optimisation (SEO) project? These questions come from a number of sources including those looking to: Justify spend on a new SEO project. Increase spend on an existing SEO project. […]




November 19, 2010

Friday Recap: Doppelgangland

Li Evans knows Bruce

Our November SEO Newsletter is fresh off the press today. Check out Bruce’s article that talks if “likes” are the new links, learn the basics of making videos for business and get caught up on all the news, including:

* Understanding how to calculate the ROI of SEO from Bruce Clay Australia.
* Learning more about local search and Google Places in our Hot Topics section.
* Up-to-date industry buzz like the new keyword tool, Yahoo! Clues, and more!

Read more from Friday Recap: Doppelgangland.




November 18, 2010

SEO Update – October 2010

Welcome to our monthly SEO update for October 2010. This update highlights key news in the SEO industry during October 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. 1. SEO News a) Google Places […]




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