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December 21, 2007

Best Conference Ever

Posted by Lisa Barone

Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. --Susan]

Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even sell your unborn child for a room at the Wynn. You just have to tune into the Bruce Clay blog all next week.

We’ve attended and liveblogged an amazing number of conferences this year, covering everything under the blogging and Internet marketing umbrella. With all these conferences under our belt, we thought it’d be fun to take a look back at the best Internet marketing conference sessions of 2007 and compile our favorites into our own virtual Ultimate Search Conference. So, that’s what we did.

On Monday, December 24, the Ultimate Search Conference will kick off with four tracks, 16 sessions and 2 keynotes each day. The fun will last four days (Friday is the traditional “networking” part with all the alcohol; feel free to get your drink on at home) and will include sessions pulled from the SES, SMX, PubCon, BlogWorld and WordCamp conference series. Only the best sessions with the best speakers have made it into our virtual show. Each morning, we’ll be posting a daily agenda to help you navigate through that day’s scheduled panels. We’ve also included Top Track Takeaways in with each agenda to help you get the most out of your virtual conference experience.

If you want a sneak peak at what sessions we’ll be offering, check out the full at-a-glance agenda. Pretty sexy, eh?

Damn straight! And make sure to check out the Lisa’s Top Picks track taking place on Thursday. Shockingly, that’s a list of some of my favorite sessions from the entire year.

Date/Time	SEO for N00bs	PPC Basics	Social Media Overview	Branding 101
Day 1: Monday, December 24, 2007
9:00am – 9:45am	You&A with Matt Cutts
10:00am-11:00am	SEO Advanced Q &A	Pay Per Click Strategies	Social Search Overview	Is Advertising Really The Solution?
11:00am-12:00pm	Linking Strategies	Meet the Search Ad Networks	Linkbaiting & Viral Success	Word of Mouth Marketing
12:00-1:30pm	Lunch
1:30pm-2:30pm	Duplicate Content Issues Duplicate Content Issues	Ads in a Quality Score World	Viral & Word of Mouth	Buzz Monitoring
2:30pm-3:30pm	Converting Visitors into Buyers	Optimizing your Site for Contextual Ads	User Generated Content in Search	Brand Management
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Evening Forum with Danny Sullivan

 

Date/Time	SEO Design	Understanding Analytics	Intermediate SEO	Paid Search Bootcamp
Day 2: Tuesday, December 25, 2007
9:00am – 9:45am	Keynote: Satya Nadella
10:00am-11:00am	Stay Invisible With Good Design	Measurement & Metrics	Putting Search Into the Marketing Mix	Benchmarking a PPC Campaign
11:00am-12:00pm	SEO Design & Organic Structure	Web Analytics & Measuring Success	Penalty Box Summit	Search APIs
12:00-1:30pm	Lunch
1:30pm-2:30pm	Effective Action-based Copywriting	Issues in Analytics	Multivariate Testing & Conversion Tweaking	Beyond the Majors
2:30pm-3:30pm	Content Creation: Cranking It Out	Analytics Tracking Performance – Beyond the Page View	Personalized Search: Fear or Not	Contextual Ad Programs
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Roundtable: Content is King! (Again?)

 

Date/Time	Social Media 2.0	Advanced SEO	Advanced PPC	SEO/SEM Issues
Day 3: Wednesday, December 26, 2007
9:00am – 9:45am	Morning Keynote with Marissa Mayer
10:00am-11:00am	Universal and Personalized Search: This Changes Everything	Better Ways	Pump Up Your Paid Search	SEO Reputation Problem
11:00am-12:00pm	Personalization, User Data & Search	Are Paid Links Evil	Advanced Paid Search Techniques	Auditing Paid Listings & Click Fraud Issues
12:00-1:30pm	Lunch
1:30pm-2:30pm	Monetizing Social Media Traffic	Give It Up	Paid Search & Tricky Issues	Debate: Is Bid Management Dead?
2:30pm-3:30pm	Linkbaiting: 96 Strategies	Competitive Intelligence	Post Search Ads	Link Buying
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Keynote: Steve Berkowitz

 

Date/Time	Blogs, Vlogs & Automobiles	A-List Blogger Training	SEO Survival Tips	Lisa’s Top Picks
Day 4: Thursday, December 27, 2007
9:00am – 9:45am	Keynote with Jim Lanzone
10:00am-11:00am	Getting in the Video Game	Building Relationships with Other Bloggers	How to Make Friends and Influence Clients	Don’t Fake It: The Secret to Writing Kickass Content
11:00am-12:00pm	Video Search Engine Optimization	Corporate & CEO Blogging	So You Want To Be a SEM?	Trench Warfare
12:00-1:30pm	Lunch
1:30pm-2:30pm	Podcasts & Audio Search Optimization	How to Use Digg to Assplode Your Blog	SEM Pricing Models	One Billion Searchers
2:30pm-3:30pm	Local & Mobile Search	Creating Conversation With Your Readers	Survival Tips for Network Bloggers	The Future of New Media Publishing Tools
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Closing Keynote with Matt Mullenweg

 

Posted at December 21, 2007 9:00 AM
View related entries in: SEM Events, UltimateSearchConference07

Comments

Posted by: rustybrick at December 21, 2007 9:24 AM

Posted by: Simon Heseltine at December 21, 2007 12:02 PM

Posted by: Lisa at December 21, 2007 12:08 PM

Posted by: Lisa at December 21, 2007 3:42 PM

Posted by: Matt Cutts at December 21, 2007 8:34 PM

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