Bruceclay.com - Schedule for SES San Jose 2008

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August 11, 2008

Schedule for SES San Jose 2008

Posted by Lisa Barone

I just get back into town and it's time to get ready to leave again! It's a good thing I have cats instead of children, eh?

On Sunday, all three of your favorite Bruce Clay Writers (I know, just pretend you like Susan, okay?) will make the trip up to San Jose with Bruce and other members of the BC gang for Search Engine Strategies San Jose. Bruce will be speaking on the Black Hat, White Hat: Playing Dirty with SEO panel that's taking place on Day 3, along with Greg Boser, Todd Friesen, David Naylor and Jill Whalen. You're not going to want to miss it because with that cast of characters, attendees are sure to witness an interesting debate. You may even see some punches thrown. That Jill is a wild one. :)

Be sure to stop by the booth to mock Bruce Clay East Director Chris Hart on his NY accent and to chat about SEO with other BCers manning the booth.

And accept no substitutes when it comes to your conference liveblogging. Others may try, but no one gives you a better glimpse of what's happening in session than Team Bruce Clay. This time we'll be sending three livebloggers to bring you even more conference goodness than ever before. Three!

Here's a list of where we'll be and when.

Date/Time	Lisa	Susan	Virginia
Day 1: Monday, August 18
9:45am-11:00am	Mobile SEO: Death of the ".mobi"	More Customers, Fewer Costs - Why Marketing to the 'Long Tail' Makes Sense.	Search Around the World - Part 1: Asia/Pacific & Latin America
11:15am-12:30pm	Semantic Search: How Will It Change Our Lives?	Igniting Viral Campaigns	The Next Wave for Online Video
1:30pm-2:30pm		Orion Keynote Panel: How Much Search Is Enough?
2:45pm-4:00pm	Video Search Engine Optimization	Search Around the World - Part 2: The UK & Europe	Storytelling Marketing
4:30pm-5:30pm			Keynote: Lee Siegel, Author of "Against The Machine"

Day 2: Tuesday, August 19
9:00am-10:00am	Keynote: Satya Nadella
11:00am-12:15pm	Landing Page Testing & Tuning	Measuring Success in a 2.0 World	Global Search for the B2B SEM
1:30pm-2:30pm		Orion Keynote Panel: Technical & Informational Giants
4:00pm-5:15pm	Identify, Analyze, Act: SEM by Numbers	Re Search Online, Purchase Offline	Search Advertising 101

Day 3: Wednesday, August 20
9:00am-10:00am	Keynote Roundtable: Why Does Search Get the Credit for Everything
10:30-11:45am	Social Media Marketing: What is it and What is it Good for?	Getting Vertical Search Right
1:00pm-2:15pm	Link Building Basics	Search Behavior Research Update	News Search SEO
2:35pm-4:00pm	SEO Rehab & Intervention	Social Media Analysis and Tracking	War of the Search Worlds: Unifying your Global Search Marketing Efforts
4:15pm-5:30pm	Facebook, Feeds & Micro-blogging	Maximizing SEO Returns with User Generated Content	Black Hat, White Hat: Playing Dirty with SEO

Day 4: Thursday, August 21
9:00am-10:00am	Effective Contextual Search Management	How to Speak Geek: Working Collaboratively With Your IT Dept. to Get Stuff Done	The Business Case for SEO Content Development: Turning Words Into Action
11:30am-12:30pm	Fast, Free & Easy Tools To Get You Going	Trademark Issues: What SEMs Should Know	The 3G iPhone: Local Search Demos
1:30pm-2:30pm	Best Kept Secrets To Search	Post Click Marketing Converting	How to Choose a Search Vendor
2:45pm-3:45pm	Search for Jobs in Search: Starting & Advancing Your Career in the Industry	Net Neutrality is for Online Marketers Too	In House SEO: Lessons Learned & Victories Won