Schedule for SES San Jose 2008

I just get back into town and it’s time to get ready to leave again! It’s a good thing I have cats instead of children, eh?

On Sunday, all three of your favorite Bruce Clay Writers (I know, just pretend you like Susan, okay?) will make the trip up to San Jose with Bruce and other members of the BC gang for Search Engine Strategies San Jose. Bruce will be speaking on the Black Hat, White Hat: Playing Dirty with SEO panel that’s taking place on Day 3, along with Greg Boser, Todd Friesen, David Naylor and Jill Whalen. You’re not going to want to miss it because with that cast of characters, attendees are sure to witness an interesting debate. You may even see some punches thrown. That Jill is a wild one. :)

Be sure to stop by the booth to mock Bruce Clay East Director Chris Hart on his NY accent and to chat about SEO with other BCers manning the booth.

And accept no substitutes when it comes to your conference liveblogging. Others may try, but no one gives you a better glimpse of what’s happening in session than Team Bruce Clay. This time we’ll be sending three livebloggers to bring you even more conference goodness than ever before. Three!

Here’s a list of where we’ll be and when.

Date/Time

Lisa

Susan

Virginia

Day 1: Monday,
August 18

 

 

 

9:45am-11:00am

Mobile SEO: Death of the “.mobi”

More Customers, Fewer Costs – Why Marketing to the ‘Long
Tail’ Makes Sense.

Search Around the World – Part 1: Asia/Pacific & Latin
America

11:15am-12:30pm

Semantic Search: How Will It Change Our Lives?

Igniting Viral Campaigns

The Next Wave for Online Video

1:30pm-2:30pm

 

Orion Keynote Panel: How Much Search Is Enough?

 

2:45pm-4:00pm

Video Search Engine Optimization

Search Around the World – Part 2: The UK & Europe

Storytelling Marketing

4:30pm-5:30pm

 

 

Keynote: Lee Siegel, Author of “Against The Machine”

 

Day 2: Tuesday,
August 19

 

 

 

9:00am-10:00am

Keynote: Satya Nadella

 

 

11:00am-12:15pm

Landing Page Testing & Tuning

Measuring Success in a 2.0 World

Global Search for the B2B SEM

1:30pm-2:30pm

 

Orion Keynote Panel: Technical & Informational Giants

 

4:00pm-5:15pm

Identify, Analyze, Act: SEM by Numbers

Re Search Online, Purchase Offline

Search Advertising 101

 

Day 3: Wednesday,
August 20

 

 

 

9:00am-10:00am

Keynote Roundtable: Why Does Search Get the Credit for
Everything

 

 

10:30-11:45am

Social Media Marketing: What is it and What is it Good
for?

Getting Vertical Search Right

 

1:00pm-2:15pm

Link
Building Basics

Search Behavior Research Update

News Search SEO

2:35pm-4:00pm

SEO Rehab & Intervention

Social Media Analysis and Tracking

War of the Search Worlds: Unifying your Global Search
Marketing Efforts

4:15pm-5:30pm

Facebook, Feeds & Micro-blogging

Maximizing SEO Returns with User Generated Content

Black Hat, White Hat: Playing Dirty with SEO

 

Day 4: Thursday,
August 21

 

 

 

9:00am-10:00am

Effective Contextual Search Management

How to Speak Geek: Working Collaboratively With Your IT
Dept. to Get Stuff Done

The Business Case for SEO Content Development: Turning
Words Into Action

11:30am-12:30pm

Fast, Free & Easy Tools To Get You Going

Trademark Issues: What SEMs
Should Know

The 3G iPhone: Local Search
Demos

1:30pm-2:30pm

Best Kept Secrets To Search

Post Click Marketing Converting

How to Choose a Search Vendor

2:45pm-3:45pm

Search for Jobs in Search: Starting & Advancing Your
Career in the Industry

Net Neutrality is for Online Marketers Too

In House SEO: Lessons Learned & Victories Won

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

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One Reply to “Schedule for SES San Jose 2008”

You know it, Lisa. I’m totally gonna kick some black hat butt…

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