Bruce Clay Blog : shartAugust 1, 2011
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
Beginning in October 2010, Google began making changes which have allowed small businesses to be more easily found in search results based on geography. This shift in local search visibility, is easily, the greatest change in search geared toward small businesses since the advent of the search engine. Yes, it’s that good!
All it takes is a little bit of elbow grease and knowledge of a few key factors to help a small business with a physical location rank for searches with local intent.
What is local intent? In short, local intent is identified by Google’s understanding of an online search with the intent to purchase offline; this is also defined as “local search”.