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August 19, 2010

Duplicate Content and Multiple Site Issues — SES San Francisco

duplicate content panel

Moderator:
Adam Audette, President, AudetteMedia, Inc.

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
Michael Gray, Owner, Atlas Web Service

Another session for the morning. Looks like a great panel with Shari, Michael and Kathleen. I know this is a topic many of my clients deal with so I have no doubt it’ll be useful information for everyone.

First up is Shari. She’s going to explain duplicate content, why it poses a problem, plus how search engines determine duplicate content, and finally, an overview of recommendations and solutions.

Duplicate content doesn’t mean an exact match, instead they are looking for resemblance. When duplicate content is managed well, a site will start to receive more traffic. If a site has duplicate content and removes or manages it, they will start to see more visitors, searches and possibly conversions on their site over the next few months. If your site delivers duplicate content, this means there are going to be pages of your site filtered out of the search engine. This may mean that your best converting page may not be available to rank because it’ll be filtered out due to a duplicate version of it ranking instead. An example is a site where Google autofilled the site search engine causing those results pages to rank in the index. The site’s money pages didn’t rank, causing huge issues. When they modified their robots.txt file to exclude the search results pages from the site search, soon the money pages began to rank, solving the problem.

Read more of Duplicate Content and Multiple Site Issues.




Eye Tracking Research Update — SES San Francisco

Facebook Heat Map

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

Speaker:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

It’s the 3rd day of sessions here at SES. I’m lucky to get to sit in on one of my favorite speaker’s sessions – Shari Thurow. I’ve filled up on coffee and it’s kicking in so with any luck I’ll be able to get you all some decent information on this topic.

After some technical difficulties, looks like the show will go on.

She’s going to do a quick review of eye tracking, then go into the information scent and search engines. After that is eye tracking and SERPs and landing pages. Sounds juicy.

Read more from Eye Tracking Research Update.




August 18, 2010

Bing: A Powerful New Choice in Search — SES San Francisco

ses sf logo

Woohoo, my last session for today. Fingers are holding up quite well, and thanks to not having to move rooms very often, my unaccustomed-to-heels feet are doing well also. It’s been a few years since I’ve worn heels consistently.

Anyways, enough about my fingers and feet. This session is about Bing and how they are coming together with Yahoo! to become a new, powerful choice in search for consumers and advertisers. I have hopes it’ll be a good session with close to zero interruptions [see my last session about Twitter automation].

No names on the Bing speakers, so for now we’ll go with Woman1, Man1, Man2 and Man3.

Read more of Bing: A Powerful New Choice in Search.




Twitternation and Automation — SES San Francisco

ses sf logo

Moderator:
Matt McGowan, Publisher and Head of U.S., Incisive Media

Speakers:
Tracy Falke, Social Media Specialist, Freestyle Interactive
Paul Madden, Owner, Crea8 New Media
Jeff Pulver, Entrepreneur, Chairman and Founder, JeffPulver.com

I’m back again for another social media session. You’d think I was a big fan of it myself, wouldn’t you? Nope, I just figure that I, and so many others out there, need to know this info for yourselves or your clients. I’ll take my mountains over Twitter any day… sorry, Twitter fans. :)

Read more of Twitternation and Automation — SES San Francisco.




Link Building in August of 2010 with Jim Boykin — SES San Francisco

ses sf logo

Speaker:
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services

Shhh, don’t tell Virginia, because it might make her happy… but I’m going to sit in on an extra session and see what I can do to give all you non-attendees some additional coverage. [You made me :D, Jayme! —Virginia]

Link building is always the thorn in my side when dealing with clients and I know that it is with many others as well so let’s see if Jim Boykin can give some good insight on this difficult topic.

I almost didn’t recognize Jim without his beard. He’s looking clean shaven today and years younger today.

It seems as though many attendees also feel this is a valuable topic. In these last few minutes before the session starts the seats are filling up.

Time to get started, fingers crossed that he has something to offer.

What do you do for link building? [Isn’t that the million dollar question?]

Jim’s going to go over :

  1. types and values of links
  2. paid links – pros and cons
  3. avoiding problems with Google
  4. what to do if you have a problem
  5. non-paid links – pros and cons
  6. show us how to get .edu links and similar

Read more of Link Building in August of 2010.




Search, PR and the Social Butterfly — SES San Francisco

ses sf logo

Moderator:
Susan Bratton, Co-founder, Personal Life Media

Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing
Sally Falkow, President, PRESSfeed
Brett Tabke, CEO, WebmasterWorld

Okay, kids. My belly is full of a somewhat tasteless Caesar salad and bland chicken, followed by a mystery coated dry brownie. Lunch of champions that will hopefully energize these fingers to smokin’ speed!

The after-lunch crowd is pretty slim for this session but the panel looks like it’ll have a lot to offer us. This shall be a pretty interesting session for me, the unsocial one. Maybe I’ll even learn something and then maybe, just possibly I’ll tweet once in awhile! But then again, maybe not.

Read more of Search, PR and the Social Butterfly — SES San Francisco.




SEO Through Blogs and Feeds — SES San Francsico

ses sf logo

Moderator:
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario

Speakers:
Sally Falkow, President, PRESSfeed
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Lee Odden speaks first with a fun analogy of SEO as a recipe. When dealing with a new blog or even an existing one he’s going to give us a prep recipe for blog SEO.

Blog SEO recipe prep:

  • Audience – who’s coming to dinner
  • Keywords – what do they eat
  • Content – what do they have in the kitchen
  • Blog CMS – should we use the good china
  • Links and social – who can guests invite

So to explain each item in a little more detail, he’s going to talk about audience, content and keywords.

Read more of SEO Through Blogs and Feeds.




August 17, 2010

Search: Where to Next — SES San Francisco

ses san francisco logo

Moderator:
Graham Mudd, Vice President, Search & Media, comScore, Inc.

Speakers:
Brian Kaminski, Chief Operating Officer, iProspect
Marc Poirier, Co-Founder and CMO, Acquisio
Shashi Seth, Senior Vice President, Search Products, Yahoo!

Quite a full session with standing-room only in this session today. It looks like everyone is eager to get the conference started. With it being so close to lunch … hopefully they will be able to retain the info covered and hopefully their minds won’t wander to what the conference will be serving up for lunch.

Marc Poirier is up first. He’s from Acquisio and he’ll be looking at search engine marketing as a discipline. How is search changing and how is it going to change in the future?

Read more of Search: Where to Next — SES San Francisco.




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