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Lisa Barone - 2/117 - Bruce Clay, Inc. Blog

Posts by Lisa Barone

September 16, 2008

The Importance of Google’s Business Listings

As a sign that it’s growing up and is getting ready to kick you in the throat for spamming, Google Maps has officially created the Local Business Center Guidelines to put it in writing what is and what is not allowed in your Google Local Business Listing. Because Google has true faith in your ability […]

Social Networks More Popular Than Dating, Porn

If that headline doesn’t say horrible things about the state of social interaction in the world today, I don’t know what does. Seriously though, an interesting story from Reuters today that says social networks have passed porn in popularity among users. We’re all too busy twittering, sphinning and Facebooking that there’s no time to head […]

September 15, 2008

Good SEO Starts with a Good Product

There’s this weird myth that seems to circulate around the industry about how things are done. I hear it the most when I’m at conferences chatting with new faces and getting to hear about their business and why they’re at a show like Search Engine Strategies or Search Marketing Expo. I’ll meet someone, introduce myself, […]

8 Questions for BlogWorld Founder Rick Calvert

The second-ever BlogWorldExpo is getting ready to take place in Las Vegas this weekend and it’s going to be amazing! If you were lucky enough to make the debut show last year, you know how much fun and how successful the entire event was. In fact, BlogWorldExpo 2008 is the conference I’ve been most looking […]

September 12, 2008

Friday Recap 09/12/2008

We’re having our own little Random Acts of Kindness Day at Bruce Clay, Inc. You should join us and do something nice today for someone else. Perhaps you should send your favorite blogger a cupcake in a jar? Just a suggestion. Ah, a year later and the whole Pluto debacle is still funny. Poor little […]

September 11, 2008

Kids, Social Networks and Parent’s Responsibility

I’ve been reading some disturbing things this morning about kids and social media and even though it’s not technically Digital marketing related, I feel like it’s worth talking about if only because I can’t get it out of my mind. And you, my friends, are my outlet. The New York Times had an article this […]

September 10, 2008

Effective Brand Management using Twitter

Okay, so I’m kind of addicted to Twitter these days. As much as I knocked it early on, I have now fallen completely under its spell. I’d marry it if I didn’t think my other social networks would get jealous (Hi Facebook!). One of the hardships of being an addicted Twitter user is that you […]

Do You Miss The Old Days of Blogging?

Louis Gray had a post yesterday about blogs’ never-ending battle of page views vs conversation and, to be honest, it made me a tad emo. He talks about his perfect world where the best bloggers with the best content get the most attention, and how that’s not even close to how it exists today. Instead, […]

September 8, 2008

Reputation Management: You’re Doing It Wrong

The people behind high fructose corn syrup want you to know that despite what you’ve heard, they’re not really the devil, nor do they sacrifice babies. As long as you consume the stuff in moderation, you probably won’t die, become really fat or sprout an extra head. Or at least that’s what they say. I’m […]

Do Search Engine Rankings Still Matter?

Matt McGowan alerted me to an article over at GrokDotCom today that uses eyetracking data to argue that ranking first in Google is still important to your company’s bottom line. The article is worth a read for a couple of reasons – first, we get to debate the importance of rankings again (fun!), and second, […]

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