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Posts by rbronzi

April 27, 2010

Developer Day – Search Friendly Web Development | SMX Sydney

Developing a crawlable infrastructure Speaker: Michael Motherwell, SEO Rainmaker – MMIT Consulting The session started with Michael Motherwell and his presentation on developing a crawlable infrastructure. The most important points included the following: Content – Create unique and valuable content. Avoid duplicate content, most common errors are caused by session ids, tracking codes, capitalization ( […]

February 8, 2010

Keyword Research-Factors to consider

raf pic 1

When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples: Seasonality If you base your keywords research only from local search from the previous month, you may be risking basing your research on misleading sets of data. The reason behind this […]

November 30, 2009

Brand bidding strategies in search engine marketing


It is obvious the importance of SEO and PPC advertising strategies to brand marketers, however to what extent should these strategies be implemented together for branding queries? It is quite usual to find corporations bidding on brand terms while at the same time running a PPC campaign, mainly because brand terms usually drive quite a […]

October 7, 2009

SEO for mobile – back to 1999

Google circa 1999

Do you remember websites in 1999? List of links and information, not very content rich, lots of 404 error pages, algorithms based on on-page factors (such as keyword density) and links were not a major ranking factor in most of the popular engines. It was just the beginning of a new economy with new business […]

August 27, 2009

To train or not to train, that is the question.

SEO training

I never really believed a great SEO course could exist until I started working for Bruce Clay and I had the chance to attend The Bruce Clay Training last April. There are lots of theories and opinions on how someone should learn SEO. Initially, before coming to work for BC, I had been told “if […]

June 16, 2009

Mobile advertising guidelines-AIMIA Conference

mobile phone advertising

On Wednesday 10th of June I attended the AIMIA conference regarding the launch of the AIMIA mobile advertising guidelines to support the growth of mobile advertising in Australia. Photo by William Hook via Creative Commons The guidelines follow the Mobile Marketing Associations (MMA) guidelines however in addition these guidelines have been tailored to the Australian […]

May 15, 2009

Mobile Search and SEO

Bruce Clay Australia Graph

Growth of Mobile Search Today at the Cebit conference on Web and Mobile Applications I discovered something really interesting. 99% of people attending the conference had a blackberry/iPhone or any sort of smart phone. Some people while taking notes, were twitting, sending email or just browsing with their mobiles. According to Nic Williams – Chief […]

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