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Posts by Susan Esparza


March 23, 2011

Social Media Solutions on a Budget — SES New York 2011

SES Panel: Social Media on a Budget Session

End of the day. I’m dragging. I’ll bet it’s because I don’t have a bagel. But what I do have is one more session and hopefully just enough battery to cover it.

Let’s get right to is. This is Social Media Solutions on a Budget and these are your panelists:

* Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR
* Speakers:
Jason Yormark, VP of Marketing and Social Media, Strategies 360
Jeffrey Harmon, Chief Marketing Officer, Orabrush

Read more from Social Media Solutions on a Budget




Analytics for the Latino Markets — SES New York 2011

Panel: analytics for latino markets

Analytics sessions, like legal sessions and eye-tracking sessions, are my catnip. I just can’t resist them, no matter how much I try. Which is why we’re here in our second analytics session in a row. Ready?

* Moderator:
Nancy Keene, Associate Media Director, Digital MV42° | MediaVest
* Speakers:
Fernando Rodriguez, CEO, Terra Networks
Paul Lima, CEO, Lima Consulting
Armando Rodriguez, General Manager, Yahoo! Hispanic Americas

Now that you’ve got the players, let’s get right to the game. (Opening Day at Dodger Stadium is 8 days. Oh yeah.)

Read more from Analytics for Latino Markets




Meaningful SEO Metrics: Going Beyond the Numbers — SES New York 2011

SES Panel: Meaningful SEO Metrics

There were cream puffs for dessert today. You know what there wasn’t? Bagels.

Yes, this is a thing now.

But onwards and upwards, ladies and gents. It’s time for more analytics. In case you didn’t get enough Matthew Bailey yesterday (and really, who could get enough Matt Bailey?), he’s here with moderator Mark Jackson, SEW Expert & President/CEO, VIZION Interactive and fellow speakers Ulli Muenker, Search Marketing Manager, Bloomberg / BusinessWeek and Jim Yu, Founder & CEO, BrightEdge. We’re talking SEO metrics that don’t suck.

Read more from Meaningful SEO Metrics




Reaching Latinos through SEO — SES New York 2011

SES Speaker Rafael Hernandez

Second session of the Latino track. Still no bagel. Out of coffee. Making this short. Here’s the line up.

* Moderator:
Ivan Braiker, CEO, Hipcricket

* Speakers:
Rafael E. Hernandez, Sales Manager, AudienceScience, @digital_ralph
Matias Perel, Founder and CEO, Latin3

We’re jumping right in with Rafael Hernandez.

Read more from Reaching Latinos through SEO




Focus Latino: Introduction and Opening Keynote — SES New York 2011

US Hispanics channels

It’s Day Two of SES New York. We’re here in our first session today the opening session of the Focus Latino track. This introduction and keynote will lead off a whole day of Hispanic and Latin focused products and issues. Some of it I’ll be covering so stick around.

So it’s 6:30 am back home in California but it’s 9:30 here and we’re ready to start. The coffee remains decent, the power remains non-existent and no one has given me a bagel. Why? I guess because they like living on the edge.

Read more from Focus Latino: Introduction and Opening Keynote




March 22, 2011

Confidently Predicting ROI for SEO — SES New York 2011

SES New York 2011

Another session, another solo presentation. Now that we’ve learned to set up our analytics correctly Chris Boggs (Director, SEO, Rosetta) will teach us all about determining ROI for SEO. You want that, right? Or maybe you just like throwing money around. (In which case, throw some my way.)

Read more from Confidently Predicting ROI for SEO




Analytics RX: Diagnosis and Recovery — SES New York 2011

Matt Bailey

After a quick but tasty cookie lunch, we’re back in sessions. This time we’re hanging out with Lisa’s favorite Matt. Matthew Bailey, SES Advisory Board & President, Site Logic Marketing. Matt’s going to be laying down the law on how analytics should be handled when you take on a new client. Excited? You should be.

Read more from Analytics RX: Diagnosis and Recovery




Search: Where to Next? — SES New York 2011

Search: where to next? Panel

First real session of the conference and we’re here with moderator Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA.

Our speakers will be Josh McCoy, Lead Strategist, Vizion Interactive; Rob Garner, Vice President Strategy, iCrossing; Eli Goodman, Search Evangelist, comScore, Inc.; Duane Forrester, Senior Program Manager, Bing. They’ll be telling us all about the future of search. My crystal ball says mobile, local and social media will be discussed.

There is no way to be witty for me right now. I’m craving a bagel like nobody’s business. Also a power outlet. Why is there no power?

Read more from Search: Where to Next?




SES New York Keynote with Duncan Watts

SES New York 2011

Good morning and welcome to New York! We’re in the Grand Ballroom for the opening of SES New York 2011. As I mentioned in our liveblogging guide, I haven’t been to this conference for six years. First impressions, Hilton’s wifi sucks. The coffee is pretty tasty. There are no tables or outlets for the livebloggers. I’ve been spoiled by the West Coast.

Our keynote speaker is Duncan Watts, Principal Research Scientist for Yahoo!. If the big screen can be trusted, his topic will be Using the Web to Do Social (Media) Science.

Read more from SES NY Keynote with Duncan Watts.




March 14, 2011

SES New York 2011 Liveblog Coverage

SES New York 2011

Just when you thought it was time to resume business as usual, March hits you with ANOTHER search conference. SES New York is next week(!) and it’ll be my first time back to the Big Apple since 2005 when I was a wee baby copywriter here at BCI. Time does fly.

What can you expect from SES this time around? They’ve shaken up all the usual speakers and, for once, I don’t recognize half the sessions or (I hope) half the presentations. It’s got me excited. You can follow all our liveblogging right here, or subscribe to the blog.

Read more of SES New York 2011 Liveblog Coverage.




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