Internet Marketing
August 7, 2009
SEO Advice in Your CMS!
What if SEO was never an afterthought? What if search engine optimization best practices could be easily considered as site content is created through a CMS? Now they can be, through an exciting new partnership between SEO-friendly CMS Pixelsilk and Bruce Clay, Inc.’s SEOToolSet diagnostic tools. [Warning: Shameless excitement below.]
“The real problem that SEO has had is that it is … Read more
February 24, 2009
Hold on to Your Hard Hats: Blog Renovation Zone
Pat & Me at SES SJ Search Bash. Photo by the lovely Kate Morris.
Patrick Sexton is a wildly passionate, remarkably generous and insanely crafty SEO. This morning he gave me some sound advice on how to make the BC blog better. I’m still blushing over the obvious effort and care he took to do so.
You may recognize Pat from a … Read more
August 21, 2008
How to Speak Geek: Working Collaboratively with Your IT Department to Get Stuff Done
Ah, the internal battle of IT and marketing. How do you get the IT folks to actually implement your brilliant vision? I have no idea but our panelists Matt Bailey (SiteLogic), Greg Boser (3 Dog Media), Sage Lewis (SageRock) and Chris “Silver” Smith (Netconcepts) think they do. Greg and Sage are last minute additions and don’t have … Read more
August 8, 2008
The Evolution of Twitter Profiles
Editor’s Note: Before she wrote this entry, Rhea asked if it was okay to use images. I said we love them. Clearly one should watch what they say around Rhea. This is our last guest blog, folks! Enjoy! –Susan
I hate the Bruce Clay blog. Seriously, it’s boring (not the writing, I love Susan and … Read more
August 6, 2008
CMS is Not a Four Letter Word
Editor’s Note: Our second blogger today is Megan Slick. Megan and Smart Solutions would like to get your thoughts on CMS.
The Content Management System (CMS) was born out of needs. These needs included:
Non-technical website owners having the ability to update their sites in a friendly WYSIWYG
Scalability for medium sites to grow into enterprise websites
When websites tipped and every … Read more
August 4, 2008
An Insider’s Look at the REAL Search Engine Marketing Play Book
Editor’s Note: With Lisa away, we’re kicking off a week of guest stars. Up first is thoughts from everyone’s favorite usability guru, Kim Krause Berg of Cre8pc.com/UsabilityEffect.com. –Susan
Since my High School never won a football game, it wasn’t until I went with a boyfriend to a big game between Lehigh and Lafayette Universities that I got to watch a … Read more
July 9, 2008
Bruce’s Guide to Appropriate Use of Flash
There has been a lot of controversy over our post about Flash not being the SEO solution that a great many people hoped. Our statements, along with many other intelligent voices, claim that Flash is not off the hook yet as a search engine-unfriendly technology.
What I find amazing is that so many designers just don’t get it.
Designers, especially Flash designers, … Read more
July 1, 2008
Don’t Build Your Web Site In Flash
I’d like you to do me a favor. Please disregard everything you may have read this morning on Search Engine Land, Matt Cutts’ blog and even on the Official Google Blog. Flash is still evil; please don’t use it to design your entire Web site.
No, really. Don’t.
I think it’s great that Adobe is helping Google and Yahoo to read Flash … Read more
June 4, 2008
Diagnosing Web Site Architecture Issues
Back from lunch. Carrot cake is delicious and Vanessa Fox is now moderating the Developer’s track with speakers David Golightly (Zillow), Jonathan Hochman (Hochman Consultants) and Chris Silver Smith (Netconcepts).
Vanessa says we’re going to talk through the kinds of things they look for when they’re going through sites and trying to locate issues. There is also a case … Read more
Search Friendly Development
Good morning, Friends. It’s time for Day 2 and I’m coming to you live from the brand new Developer Track. The Developer Track is awesome because it comes complete with a fancy waterfront view. I’d also mention the yummy bagel I’m eating but I think Michael VanDeMar is going to come and kick me if I do. He’s over my … Read more
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