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Web Design Archives - Bruce Clay Blog

July 15, 2014

8 Common Mobile Website Pitfalls to Avoid for SEO

search result redirect

With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy.

The way a site handles traffic from mobile devices can directly effect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone users from the page they click on in the SERP to that site’s home page. From Google’s perspective, this disclaimer improves its mobile experience; meanwhile webmasters should be concerned if their mobile websites are ill-equipped to handle the growing number of mobile queries. The pressure is on for websites to provide a user-friendly mobile experience as the number of mobile queries surpassed desktop queries this year.

Read more of 8 Common Mobile Website Pitfalls to Avoid for SEO.




June 26, 2014

A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites

WWF UK desktop home page

We’ve all heard the statistics: 2014 is the year when more people access the Internet on a smartphone than on a computer or laptop. Mobile design is the future. You don’t want your site left behind, but how exactly do you program for this increasingly mobile Internet? There are three main options, each with its own benefits and drawbacks.

  1. Option 1: Responsive Design
  2. Option 2: Dynamic Serving
  3. Option 3: A Mobile Site

In this post, I’ll break down your mobile-readiness options, giving you the pros and cons of each to help you choose the best path forward for your website. Read more of A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites.




January 17, 2014

Mobile User Experience is Mobile Optimization: Using Google’s PageSpeed Insights Tool for Mobile

pagespeed insights tool for mobile

Google is serious about user experience on mobile devices. Until recently there haven’t been many tools to analyze a mobile user experience or mobile optimization efforts. Last August Google gave webmasters a tool to validate mobile optimization through its PageSpeed Insights tool. Much like GTMetrix and other page speed tools, Google’s tool reports specific items that may be a hindrance to optimal site performance for both desktop and mobile platforms.

SEOs familiar with the selection of page speed evaluation tools on the market will likely recognize a common limiting factor. Each page speed tool I’ve ever used only goes so far as tell you what the problem is, with very few telling you how to fix it. For example, a typical page speed tool may report that a site has a lot of thumbnail images and the page may benefit from using CSS sprites – something like that. But none of the tools will suggest why this observation is important, at least from a mobile perspective.

Google’s PageSpeed Insights tool defaults to the mobile tab (we can read between the lines however we want), but newly added to the tool is a User Experience section which is currently in beta. Click-through for the insights this tool provides and what that tells us about Google’s prioritization of mobile user experience.




October 1, 2013

SMX Boot Camp: SEO Friendly Web Design (#smx #14A)

SMX East 2013 Sponsor

Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.

Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.

Read more of SMX Boot Camp: SEO Friendly Web Design.




July 12, 2012

SEO Web Design: How to Plan for the Never-Ending Update

woman with plant and watering can

Man on the phone: If I paint my house, I don’t have to worry about it again until it wears off in 10 years. Why do I need an ongoing SEO project?

Fred: Think of it less like painting a house and more like something you need to maintain. Like a plant, your website is organic. You don’t water it once and you’re done. The Internet is not static. Competitors are constantly changing their sites, search engines are constantly changing the search results, and you have to keep up your website, too.

Once you understand that SEO is ongoing, you understand the need for a website maintenance blueprint. Procedures for website updates with SEO Web design best practices will help you and your organization ensure consistency throughout the website’s lifetime.

Read more of SEO Web Design: How to Plan for the Never-Ending Update.




June 13, 2012

What Your Site Should Do about Rising Mobile Internet Use

mobile internet use

Why does your business need a web design strategy focused on mobile conversion?

-By 2014, mobile internet usage will overtake desktop internet usage.
-Half of local searches are performed on mobile devices.
-More than a quarter of mobile phones in the world are smartphones.
-Just 1 additional second of load time can drop conversion on mobile devices by 7%.

Read more for mobile web design solutions and the future of mobile internet use.




April 27, 2012

How to Do SEO Web Design and Development

In a perfect world, site owners would consider SEO from the very start, before the Web design and development of the site was even a twinkle in their eye or a symbol in their code. We all know this isn’t the case, but every once and a while, we get lucky enough to build SEO in the site from the ground up, and it’s a beautiful thing.

When people think “Web design,” they often think of the look and feel of the site, the colors, the graphics, etc. From an SEO perspective, the design of the site includes that and so much more. It’s the architecture of the site that ensures it’s as search engine-friendly as possible, and it touches everything from the code to the content to the navigation and more. In this post, we’ll look at what it takes to build SEO into Web design and development.

Read more of How to Do SEO Web Design and Development.




August 17, 2011

HTML5: A Cowpath on a Cliff

SES SF

Speakers:
Karl Dubost, Developer Relations & Tools, Opera Software

Karl has a very thick accent, and honestly I’m horrible with accents so we’ll see how well I do with this session. I’ll do my best folks!

The main language of the web is HTML and up until recently it’s been mainly HTML4. HTML4 was/is DOM, CSS and JavaScript. We then moved to XHTML 1.0. It was supposed to be a pure language, the ‘promise land’…but it fell slightly short. Yet, something interesting that came out of XHTML is that people started to care about the semantics of the language. They realized that by using some of the elements they got benefits in the browsers and search engines.

Read more of HTML5: A Cowpath on a Cliff.




April 27, 2010

Developer Day – Search Friendly Web Development | SMX Sydney

Developing a crawlable infrastructure Speaker: Michael Motherwell, SEO Rainmaker – MMIT Consulting The session started with Michael Motherwell and his presentation on developing a crawlable infrastructure. The most important points included the following: Content – Create unique and valuable content. Avoid duplicate content, most common errors are caused by session ids, tracking codes, capitalization (www.example.com.au […]




August 7, 2009

SEO Advice in Your CMS!

Pixelsilk logo

What if SEO was never an afterthought? What if search engine optimization best practices could be easily considered as site content is created through a CMS? Now they can be, through an exciting new partnership between SEO-friendly CMS Pixelsilk and Bruce Clay, Inc.’s SEOToolSet diagnostic tools. [Warning: Shameless excitement below.] “The real problem that SEO […]




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