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July 2, 2010

Friday Recap: O Say, Things to See Edition

Story People story on start ups

Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!

Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.

Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.

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June 25, 2010

Friday Recap: Summer Stroll Edition

cupcake with heart

Happy Friday! Hope your first summer weekend kicks the happiest season off right! But before that, let’s take a sunny stroll through this week on the Web.

If it doesn’t feel like summer where you are yet, a chuckle is always good to get that warm fuzzy sensation running through your veins. The Internet had a good chuckle this week learning that the National Pork Board sent a cease and desist to ThinkGeek for stepping on the slogan “The Other White Meat” in their advertising for unicorn meat. What the pork people really need is a serving of Sasquatch — I hear it improves sarcasm detection.

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June 11, 2010

Friday Recap: Special World Edition

BlueGlass Internet marketing conference logo

Wow! What a week! SMX Advanced was intense. I learned a lot and made deeper personal relationships, and I wasn’t even there! It’s all thanks to the incredible liveblogging that I was honored to take part in. You can too — just head over to the earlier posts from this week (I’ve rounded them all up here and we share some additional liveblogging lessons here) by Susan and special guests Alan Bleiweiss, Dana Lookadoo, and Gil Reich.

Those who attended Bruce’s SEO training workshop yesterday found it to be a strong way to close out the show. Exhibit A was one attendee’s Twitter sentiment, which Paula shared in the writers’ room chat. I’ll let you into our special world for a moment.

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June 9, 2010

Bing Webmaster Tools At A Glance

SMX

It begins, my second day as a guest live blogger… Sitting next to @RickDeJarnette, Microsoft Bing Webmaster Center blogger and @ScottClark. Scott mentioned he wanted to be in a “daily practical session.” Ready…

Presenter: Eric Gilmore, Group Product Manager, Bing

His Foundation

He shares how he got baptized into SEO, background as a corporate entrepreneur. Been at Microsoft for years and wanted to develop a world view of SEO from the publisher’s perspective.

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June 8, 2010

Search Engine Optimization Track: SEO For Google Vs. Bing: How Different Are They?

research goals slide

It’s day one of SMX and we’re ready to begin in the SEO track with a head to head, no holds barred battle between Google and Bing. Blood will be shed. Marketshares will be insulted. Mothers will weep and hide their children.

Or perhaps I’m just feeling a bit bloody minded because we’re down two livebloggers this week. Both Lisa Barone and our own Virginia Nussey are on the DL for this conference so I’m going to do my best to be in three places at once. We’ll have some emergency liveblogging help though, so keep an eye out for coverage from familiar industry faces. Barry Schwartz has decided to step up and liveblog as well so there will be coverage at SER for the ‘watch it as it happens’ fans. The SMX team has reserved the entire front row for livebloggers and press so I’m sitting pretty with coffee, a bagel and power.

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April 9, 2010

Friday Recap: Yetis, Zombie Cats and Reptile Love Edition

another standing cat

Looking at my collection of links for the week, that post title just kinda came to me. Sounds like fun in store, no? Okay, so the yeti. An Oriental Yeti, to be precise. The mysterious, hairless creature will be undergoing DNA testing to determine what breed of cat-bear-kangaroo it is. There is some concern in […]




March 9, 2010

Attention Students & Parents! Search Contests & Programs that Pay Off

Bing Earth Day photo contest

In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.

Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.

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March 3, 2010

Bring In The Bling Via Bing Cashback

Meagan Rochelle

Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Meagan Rochelle, Search Solutions Specialist, Microsoft
Nicholas Ward, Product Manager, Range Online Media

How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them. Matt is excited for Bing Cashback. The program gets to the heart of Bing’s problem. Bing is a good decision-making search engine, and the program gets people to at least try another engine. Empowered shoppers and advertisers are showing that Cashback is a great opportunity.

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February 12, 2010

Friday Recap: SEO Olympics — Love, Flips and Tricks Edition

To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!

Sometimes these fits of brilliance just hit me. ;)

I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.

We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!

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February 2, 2010

SEO Weekend Update: Local, Mobile and Maps

Bing Maps Local Events feature

I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news.

Local Events Added to Bing Maps

The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well as the navigation pane to the left. From here you can sort events by date and category. Currently, the calendar and event site Zvents is feeding the event listings to Bing, and more listing partners may be in store for the future.

Read more of SEO Weekend Update: Local, Mobile and Maps.




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