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August 17, 2010

Search and Branding — SES San Francisco Opening Keynote with Jeffrey Hayzlett

Jeffrey Hayzlett

Good morning. Welcome to the first day of SES San Francisco, part of Connected Marketing Week. This week of Internet marketing nerddom kicked off yesterday with SEO Training with our very own Bruce Clay and now we’re diving into the heart of the conference itself. I have coffee and a programming guide. Let’s do this. I don’t know who programmed the music this time around but it’s pretty great.

Mike Grehan welcomes us all. Hi, Mike!

Our opening keynote will be the delightful Jeffrey Hayzlett (@jeffreyhayzlett) whose bio lists him as a celebrity CMO as well as former Kodak CMO, Eastman Kodak Company. Can I be listed as a celebrity editor from now on? Or do you have to be Anna Wintour for that? I’m adding it to my bio regardless.

Read more of SES San Francisco Opening Keynote with Jeffrey Hayzlett.

June 10, 2010

Risks and Rewards of Handing Over Your Blog

typing on laptop computer

SMX Advanced Seattle is arguably one of the top sources of search engine announcements and cutting-edge tactics. So when Susan was suddenly left to liveblog the conference without a number two as originally planned, she went MacGyver on us. The woman put together an impromptu blogger troop of experienced Internet marketers willing to tax their fingers and attention spans for the cause.

Alan Bleiweiss, Dana Lookadoo, and Gil Reich pumped up the liveblog posts with their personalities, astute observations and comprehensive session coverage. They did this with no guidelines, no training and no compensation (other than my eternal gratitude and a healthy bio on the post). However, there’s potential for stress anytime you lend your brand to a guest.

Read more of Risks and Rewards of Handing Over Your Blog.

May 3, 2010

Content Boot Camp: Send the Right Messages

So, you’ve begun to figure out who your audience is and what your competitive advantage may be, now what? Focus on two things:

1. What your key messages are.
2. How you’re going to convey those messages.

Read more of Content Boot Camp: Send the Right Messages

April 26, 2010

Content Boot Camp: Your Company Is Great So What?

Put Your Competition in a Sleeper Hold

How does someone choose Company/Product/Service A over Company/Product/Service B when they’re both very similar? It starts with discovering your unique selling proposition (USP) and clearly communicating it. Read more of Content Boot Camp: Your Company Is Great … So What?

April 19, 2010

Content Boot Camp: Performing For Your Audience

Theatre Royal Panorama, Brighton, UK

Recent SEO Newsletter articles focused on creating meaningful Web copy for your target audience. Through a miniseries of weekly posts, I’ll dig deeper to explore vital steps in a well-rounded content creation process. The exercises I’ll share will help shape your writing before you even put those fingers to the keyboard. Find out how to clarify the brand, its audiences and selling points so you can create the most compelling content for your online readers.

Read more from Content Boot Camp: Performing For Your Audience

March 25, 2010

Spotlight on Fashion: Blogging for Style

Spotlight on Fashion: Blogging for Style Panel

Read more from Spotlight on Fashion: Blogging for Style.

March 23, 2010

Keynote Address: The New Rules of Marketing and PR, David Meerman Scott

SESNY - David Meerman Scott

We’re kicking off the show with what’s sure to be a power keynote with David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Find him on Twitter @dmscott.

Just so you know, WebmasterRadio.FM is live streaming all the keynotes of the show so you know where to go if you wanna catch these events live.

Read more from SES Keynote: David Meerman Scott

February 12, 2010

Friday Recap: SEO Olympics — Love, Flips and Tricks Edition

To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!

Sometimes these fits of brilliance just hit me. 😉

I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.

We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!

Read more of Friday Recap: SEO Olympics — Love, Flips and Tricks Edition.

January 29, 2010

Friday Recap: Wolf Moon Edition

full moon over city

Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!

The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.

Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.

Read more of Friday Recap: Wolf Moon Edition.

December 29, 2009

Best of Search Conferences 2009: Day 1

It’s the first day of Bruce Clay, Inc.’s annual Best of Search Conferences 2009, where we rally the most popular liveblog posts of the year from shows including SMX West, SES New York, SES San Jose, SMX East and SES Chicago.

Over the next three days, you’ll also find a guest post from an industry friend who offered to share PubCon knowledge on the blog, as well as an IM Spring Break presentation packaged into a blog-friendly form. And to top it all off, every day you’ll be served an episode of the SEM Synergy podcast, broadcast live from a convention hall.

So grab a mug of your favorite caffeinated beverage, throw on the Snuggie and get comfy in your cozy chair. You’ll require no travel, no hassle and no going anywhere for this bevy of search smarts. You’re about to enjoy a search engine marketing conference beamed straight to your glowing computer screen.

Read more of Best of Search Conferences 2009: Day 1.

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