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January 17, 2011

Online Branding: Can You Pay to be Successful?

Scratched Red Question Mark (Beltsville, MD)

Have you ever had an encounter with Cambridge Who’s Who? Well, I just did. I’m not even sure why I decided to engage with the organization being as though I distinctly remember a giant encyclopedia-like book with profiles of random business people collecting dust in the storage room at my last job … and it was the Who’s Who book courtesy of Cambridge.

But it got me thinking about paying for your brand presence. There are three types of approaches to promoting your business brand online. You can:

1. Buy online advertising space through paid search tactics like PPC, banner ads, promoted ads, etc. (you could even go so far as paying for links to help boost your site, although we all know that’s a no-no).
2. Go strictly all organic, implementing SEO best practices, participating in social media and so on.
3. Engage in a healthy mix of both, using organic and paid search tactics (minus the Black Hat techniques) to create a well-rounded Internet brand presence.

Read more of Online Branding: Can You Pay to be Successful?.




September 7, 2010

Commercializing Viral Magic: Can It Work?

double rainbow on river

This summer’s biggest meme was born when an exuberant, hairy hippie posted a video of his reaction to two rainbows spread wide across the sky. And spread it did. Once the video went viral, there were auto-tuned songs and parodies galore, and every major media outlet wanted to snap up an interview with the summer’s unwitting sensation.

So when the double rainbow video creator, Paul Vazquez, aka Hungrybear9562, was found to be shilling for Microsoft Windows Live Photo Gallery, judgments were cast that he had made a deal with the devil. Mashable posted a eulogy for the meme while others gave Hungrybear a little more credit for figuring out how to profit from his popularity.

Read more of Commercializing Viral Magic: Can It Work?




August 17, 2010

Search and Branding — SES San Francisco Opening Keynote with Jeffrey Hayzlett

Jeffrey Hayzlett

Good morning. Welcome to the first day of SES San Francisco, part of Connected Marketing Week. This week of Internet marketing nerddom kicked off yesterday with SEO Training with our very own Bruce Clay and now we’re diving into the heart of the conference itself. I have coffee and a programming guide. Let’s do this. I don’t know who programmed the music this time around but it’s pretty great.

Mike Grehan welcomes us all. Hi, Mike!

Our opening keynote will be the delightful Jeffrey Hayzlett (@jeffreyhayzlett) whose bio lists him as a celebrity CMO as well as former Kodak CMO, Eastman Kodak Company. Can I be listed as a celebrity editor from now on? Or do you have to be Anna Wintour for that? I’m adding it to my bio regardless.

Read more of SES San Francisco Opening Keynote with Jeffrey Hayzlett.




June 10, 2010

Risks and Rewards of Handing Over Your Blog

typing on laptop computer

SMX Advanced Seattle is arguably one of the top sources of search engine announcements and cutting-edge tactics. So when Susan was suddenly left to liveblog the conference without a number two as originally planned, she went MacGyver on us. The woman put together an impromptu blogger troop of experienced Internet marketers willing to tax their fingers and attention spans for the cause.

Alan Bleiweiss, Dana Lookadoo, and Gil Reich pumped up the liveblog posts with their personalities, astute observations and comprehensive session coverage. They did this with no guidelines, no training and no compensation (other than my eternal gratitude and a healthy bio on the post). However, there’s potential for stress anytime you lend your brand to a guest.

Read more of Risks and Rewards of Handing Over Your Blog.




May 3, 2010

Content Boot Camp: Send the Right Messages

So, you’ve begun to figure out who your audience is and what your competitive advantage may be, now what? Focus on two things:

1. What your key messages are.
2. How you’re going to convey those messages.

Read more of Content Boot Camp: Send the Right Messages




April 26, 2010

Content Boot Camp: Your Company Is Great So What?

Put Your Competition in a Sleeper Hold

How does someone choose Company/Product/Service A over Company/Product/Service B when they’re both very similar? It starts with discovering your unique selling proposition (USP) and clearly communicating it. Read more of Content Boot Camp: Your Company Is Great … So What?




April 19, 2010

Content Boot Camp: Performing For Your Audience

Theatre Royal Panorama, Brighton, UK

Recent SEO Newsletter articles focused on creating meaningful Web copy for your target audience. Through a miniseries of weekly posts, I’ll dig deeper to explore vital steps in a well-rounded content creation process. The exercises I’ll share will help shape your writing before you even put those fingers to the keyboard. Find out how to clarify the brand, its audiences and selling points so you can create the most compelling content for your online readers.

Read more from Content Boot Camp: Performing For Your Audience




March 25, 2010

Spotlight on Fashion: Blogging for Style

Spotlight on Fashion: Blogging for Style Panel

Read more from Spotlight on Fashion: Blogging for Style.




March 23, 2010

Keynote Address: The New Rules of Marketing and PR, David Meerman Scott

SESNY - David Meerman Scott

We’re kicking off the show with what’s sure to be a power keynote with David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Find him on Twitter @dmscott.

Just so you know, WebmasterRadio.FM is live streaming all the keynotes of the show so you know where to go if you wanna catch these events live.

Read more from SES Keynote: David Meerman Scott




February 12, 2010

Friday Recap: SEO Olympics — Love, Flips and Tricks Edition

To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!

Sometimes these fits of brilliance just hit me. 😉

I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.

We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!

Read more of Friday Recap: SEO Olympics — Love, Flips and Tricks Edition.




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