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September 13, 2011

SMX East 2011: Google Survivor Tips


Matt McGee is moderating. SMX asked the speakers of favorite sessions from SMX Advanced to update their presentations. That’s what this track is all about.

For this session, the Panda update is the main focus. What was the impact and how did some sites turn around?

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August 30, 2011

A Case for Redefining SEO: Embracing Content Marketing

Laura Lippay and Jill Whalen on Twitter

It’s not a new question, but it’s telling that it’s one so oft repeated and packed full of meaning.

Is the term “SEO” still a good working term for the tasks done and responsibilities held by self-defined SEOs?

Yesterday morning, Laura Lippay asked Twitter what “SEO” means to you today, leading to a dialogue about the reputation of SEO, how SEOs position their services and what responsibilities fall under the increasingly amorphous SEO umbrella.

Since the advent of Web 2.0, we’ve been teasing out this question over drinks and phone calls with industry friends, never settling on a final answer, everyone holding a unique point of view. I believe that we’ve never forced a community decision because an answer isn’t critical to selling SEO services today.

Yet, in the very near future, we may find that the popularity and visibility of social media marketing as a branding and engagement channel may eclipse search as the new media darling that gets all the attention. For SEO to maintain its relevance in the eyes of decision makers, we may need to rethink our unique value proposition. I propose that, along with the evolving expectations of our customers, SEO’s identity is growing to reflect a necessary marriage of persuasive content and data-driven measurement.

Read more of A Case for Redefining SEO: Embracing Content Marketing.

August 29, 2011

Cleaning Up Trashy Web Content: How to Create Posts That Don’t Stink

Frustrated Sumo Blogger

Eww, what’s that? Something stinks … wait, I know, it’s like 75 percent of the content on the Web. That lingering stench has overstayed its welcome, which is why the Panda cleaning crew has come to throw out the worst of the worst – about 12 percent, give or take. But what about all that other content – the stuff we’re responsible for every day through blogging? The stuff that’s not quite bad enough for Panda, but we still know it’s kinda trashy? That’s the stuff we’re going to talk about today, specifically quality blog posts.

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August 23, 2011

Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter

A history of Bruce Clay, Inc.

We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.

Read more of Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter.

August 18, 2011

The Convergence of Search, Social & Content Marketing


Moderator: Greg Jarboe, President & Co-founder, SEO-PR

Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.

Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.

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August 17, 2010

Content Marketing Optimization — SES San Francisco

ses san francisco logo

Awesome – got my first article off to Virginia and Susan 30 seconds after that session ended. Probably means there are sixty issues they have to fix. But that’s life because I had to immediately run next door for my next session! This one could go really well or really bad, because there’s just one speaker, and while it’s Lee Odden, I’ve not yet heard him at a conference, so if he’s a RAPID-FIRE speaker like Shari just was, I’m screwed…

Intro by: Heather Lloyd-Martin, CEO, SuccessWorks

Solo presenter: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

And here we go! Heather says Lee Odden is definitely the master when it comes to content marketing… Lee’s up! {insert company promo pitch here} :-) yeah, I like to do that, because you can click on his link and learn for yourselves…

Read more of Content Marketing Optimization — SES San Francisco.

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