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October 13, 2011

Panda Updates: Content Quality, Link Profile or User Behavior? ━ SEM Synergy Extras

Leafar 2x2 Panda et moi

An interesting debate went down in Bruce’s office last week. Usually, discussions about factors that underlie SEO strategy go on behind closed doors and away from outsiders’ ears, but not this time. On today’s episode of SEM Synergy, Bruce, Jess and I postulate what could be the target of the Panda Updates, Google’s most public actions to improve the quality of its organic search results. Excerpts from the show follow.

Jessica: I was reading a post on Search Engine Land and it said that Perez Hilton’s site actually was improved, the rankings, after this Panda 2.5. Do you know Perez Hilton? He’s like this celebrity gossip person. I took a look at his site and I’m really trying to figure out, what is it that Google thinks is quality about this site. There’s lots of ads on it. The content ranges everywhere from a post that’s like 100 words to a post that’s like 900 words, but it’s not written at quality by what our standards would be. There’s Meta information there but it’s kind of sloppy. I’m wondering if it’s really just that you have to dot your Is and cross your Ts and make sure you have all these elements there, versus it actually being quality. I mean, is it quality because people are engaging in it? Is that it?

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October 11, 2011

The Evolution of Public Relations Through Web Marketing

evolution-man-computer

As old channels of communication begin to change, just as radio transitioned to television, so does the public relations practitioner. What public relations professionals already know is that the Internet is the primary source of information for most people, and that Google is the default search engine to gather that information. As the gatekeeper of information shifted from traditional media to the Internet (this shift really only started sinking in over the past few years in the PR world), Web marketing tactics became the new public relations. Once, the editor of a publication or news channel determined what was noteworthy, today, it is an algorithm. Once a one-way conversation, now it is two.

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September 13, 2011

SMX East 2011: Keyword Research and Copywriting for Search Success

SMX East Keyword Research Expert Christine Churchill

In this session, Christine Churchill, president, KeyRelevance (@keyrelevance) takes us through her strategic process of keyword research through discovery, research, expansion and evaluation with tip sheets. She walks us through some of the best practices in keyword research and copywriting dos and don’ts for SEO, PPC, social media and the up-and-coming mobile user market.

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SMX East 2011: Google Survivor Tips

smx_east_logo

Matt McGee is moderating. SMX asked the speakers of favorite sessions from SMX Advanced to update their presentations. That’s what this track is all about.

For this session, the Panda update is the main focus. What was the impact and how did some sites turn around?

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August 30, 2011

A Case for Redefining SEO: Embracing Content Marketing

Laura Lippay and Jill Whalen on Twitter

It’s not a new question, but it’s telling that it’s one so oft repeated and packed full of meaning.

Is the term “SEO” still a good working term for the tasks done and responsibilities held by self-defined SEOs?

Yesterday morning, Laura Lippay asked Twitter what “SEO” means to you today, leading to a dialogue about the reputation of SEO, how SEOs position their services and what responsibilities fall under the increasingly amorphous SEO umbrella.

Since the advent of Web 2.0, we’ve been teasing out this question over drinks and phone calls with industry friends, never settling on a final answer, everyone holding a unique point of view. I believe that we’ve never forced a community decision because an answer isn’t critical to selling SEO services today.

Yet, in the very near future, we may find that the popularity and visibility of social media marketing as a branding and engagement channel may eclipse search as the new media darling that gets all the attention. For SEO to maintain its relevance in the eyes of decision makers, we may need to rethink our unique value proposition. I propose that, along with the evolving expectations of our customers, SEO’s identity is growing to reflect a necessary marriage of persuasive content and data-driven measurement.

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August 29, 2011

Cleaning Up Trashy Web Content: How to Create Posts That Don’t Stink

Frustrated Sumo Blogger

Eww, what’s that? Something stinks … wait, I know, it’s like 75 percent of the content on the Web. That lingering stench has overstayed its welcome, which is why the Panda cleaning crew has come to throw out the worst of the worst – about 12 percent, give or take. But what about all that other content – the stuff we’re responsible for every day through blogging? The stuff that’s not quite bad enough for Panda, but we still know it’s kinda trashy? That’s the stuff we’re going to talk about today, specifically quality blog posts.

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August 23, 2011

Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter

A history of Bruce Clay, Inc.

We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.

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August 18, 2011

The Convergence of Search, Social & Content Marketing

SES SF

Moderator: Greg Jarboe, President & Co-founder, SEO-PR

Speakers:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.

Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.

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August 17, 2010

Content Marketing Optimization — SES San Francisco

ses san francisco logo

Awesome – got my first article off to Virginia and Susan 30 seconds after that session ended. Probably means there are sixty issues they have to fix. But that’s life because I had to immediately run next door for my next session! This one could go really well or really bad, because there’s just one speaker, and while it’s Lee Odden, I’ve not yet heard him at a conference, so if he’s a RAPID-FIRE speaker like Shari just was, I’m screwed…

Intro by: Heather Lloyd-Martin, CEO, SuccessWorks

Solo presenter: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

And here we go! Heather says Lee Odden is definitely the master when it comes to content marketing… Lee’s up! {insert company promo pitch here} :-) yeah, I like to do that, because you can click on his link and learn for yourselves…

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