Internet Marketing
June 9, 2010
Search Engine Optimization Track: Build It Better: Site Architecture For The Advanced SEO
Nom nom, lunch time. I got more popcorn from the Yahoo booth. Don’t judge me. You don’t know me. Anyway, in the interests of saving my hands, I’ll keep this short. Here’s the line up.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Adam Audette, CEO & President, AudetteMedia
Maile Ohye, Senior Developer Programs Engineer, Google Inc.
Lori Ulloa, Sr. Digital Marketing Specialist, R2integrated
Brian Ussery, Director of SEO Technology, Search Discovery Inc.
Vanessa says we’re going to talk about advanced site architecture issues in this session. Hurrays!
Read more of Search Engine Optimization Track: Build It Better: Site Architecture For The Advanced SEO.
Search Engine Optimization Track: So You Want To Test SEO?
OK, Vanessa Fox says it’s going to be an awesome session. So there you go.
She’s also going to accept questions by Tweets to her personal account. And if you just want to ask a question without technology, we’ll mock you, but we’ll take your question.
OK. “How many of you do some testing? Lots of you? How many think you have all the right processes in place?” OK, that guy.
Read more of Search Engine Optimization Track: So You Want To Test SEO?
Bing Webmaster Tools At A Glance
It begins, my second day as a guest live blogger… Sitting next to @RickDeJarnette, Microsoft Bing Webmaster Center blogger and @ScottClark. Scott mentioned he wanted to be in a “daily practical session.” Ready…
Presenter: Eric Gilmore, Group Product Manager, Bing
His Foundation
He shares how he got baptized into SEO, background as a corporate entrepreneur. Been at Microsoft for years and wanted to develop a world view of SEO from the publisher’s perspective.
Read more of Bing Webmaster Tools At A Glance.
SEO & Vertical Search Track: Location Services: The New Local Search?
After sampling a delicious teeny Bing cupcake, I’m here in the second session of the day and guess what? I still have my own personal Matt McGee! It’s awesomes.
You know what else is awesomes? This panel. Check this out:
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Vince Blackham, Founder & CEO, Primary Affect
Michael Martin, Owner, Mobile Martin
Will Scott, President, Search Influence
Matt Siltala, Founder, Dream Systems Media
Dylan Swift, Director of Local Business Marketing, Yelp
Read more of SEO & Vertical Search Track: Location Services: The New Local Search?
Keynote Q&A: Yusuf Mehdi, Senior Vice President, Online Audience Business, Microsoft
Day two and I’m sitting next to Matt McGee getting ready to liveblog this keynote Q&A. It’s going to be a jam-packed day today and we’re off to a good start. On my other side is a Real Live Journalist from the Wall Street Journal. It’s all official and professional and old media and stuff.
Yusuf’s mic isn’t working so Danny translates that his job is to kill Google. Hee. His actual job is running their search space including Bing and MSN. They play a short video and include one of those silly Search Overload commercials I love so much.
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Internet Marketing Business Track: Demystifying Online Attribution
This is going to be a great session because not only do I get to liveblog, but I went to the restroom BEFORE the session this time – live and learn right?
No – seriously I’m looking forward to this session because I’ve recently been heavily involved in consulting for an agency client on the issues site owners face in proper online attribution. So I’m hoping that not only will I be able to provide a quality liveblog record of the session, but that I might even learn a thing or two along the way myself.
Internet Marketing Business Track: Demystifying Online Attribution.
June 8, 2010
SEO & Social Media Track: The Ultimate Social Media Tools Session
Speakers:
Tony Adam, Sr. Online Marketing Manager, SEO, MySpace
Brent Csutoras, SVP of Viral Marketing, 10e20
Rachel Pasqua, Director of Mobile Marketing, iCrossing
These super brains promise to teach us:
- How using social media tools will help streamline your work.
- How to save time and money using social media tools.
- What tools you can use to help find conversations and customers.
- How to have tools built on a very small budget, and how to get tools built.
Read more of SEO & Social Media Track: The Ultimate Social Media Tools Session.
Search Engine Optimization: You & A with Matt Cutts
Here we are, friends, the main event. The man, the myth, the (search) rock star. The room is packed, every seat at the “liveblogger” table is filled. (Um, yeah, where have you people been the REST of the conference?)
Much business with life vests and jokes about this soda not being good enough because it doesn’t have enough “Caffeine”. That’s right, folks. Caffeine is officially LIVE. Here’s the official blog post: Caffeine.
Read more of You & A with Matt Cutts.
SEO & Social Media Track: Show Me The Links: Real Life Link Building
Danny notes it’s time to think differently about links rather than to think about Digging stuff.
First up, Roger Montii, @martinibuster. Notes he does “White Label Link Development.” He’s talking strategies. They use 8 or 9 link campaigns, some of which are:
1. Target Searching
Target sites that link to relevant resources:
allintitle: “relevant keyword” resources site:.org
- Good way to find sites that are resources to businesses.
- Likes to limit it to dot org or limit to dot edu.
- If search returns more than a 1,000 responses. Yahoo! will only show 1,000, and you’ll be missing things. Add more keywords to work that result down to better find hidden opportunities.
Read more of SEO & Social Media Track: Show Me The Links: Real Life Link Building.
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