Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines.
Content marketing is about creating and sharing content in a way that helps you achieve your business and marketing objectives.
This book is for marketing professionals of all levels – from CMOs and social media managers to search engine optimization specialists interested in better understanding how content contributes to search rank. If you are interested in learning more about how to strategically create and distribute content that moves the dial you are in the right place.
Content marketing is:
Content marketing is not:
Anyone who tells you otherwise will not be in a job for long.
There are no barriers to entry in this book. While we will push beyond the basics — and push you to learn terms and tactics you may not be familiar with — all you need to jump in is a working knowledge of Facebook, Twitter, YouTube, and how to use a search engine.