Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines.
Content marketing is about creating and sharing content in a way that helps you achieve your business and marketing objectives.
Content marketing is:
Content marketing is not:
Anyone who tells youotherwise will not be in a job for long.
This book is for marketing professionals of all levels – from CMOs and socialmedia managers to search engine optimization specialists interested in betterunderstanding how content contributes to search rank. If you are interested inlearning more about how to strategically create and distribute content thatmoves the dial you are in the right place.
There are no barriers to entry in this book. While we will push beyond thebasics – and push you to learn terms and tactics you may not be familiar with –all you need to jump in is a working knowledge of Facebook, Twitter, YouTube,and how to use a search engine.