Google’s Interest-Based Ads Prompt Fear & Worry

Google Spy

Yesterday Google announced that “interest-based” advertising is being launched in beta for AdSense and on YouTube. While some advertisers might be drooling over the opportunity to improve ad targeting based on user intent, there’s been plenty of backlash from privacy advocates. A history of blogosphere events following Google’s announcement can be found on this week’s issue of Who’s Blogging What?

On the Google Public Policy Blog, the search engine anticipated privacy concerns:

“Providing such advertising has proven to be a challenging policy issue for advertisers, publishers, internet companies and regulators over the last decade. On the one hand, well-tailored ads benefit consumers, advertisers, and publishers alike. On the other hand, the industry has long struggled with how to deliver relevant ads while respecting users’ privacy.”

The post goes on to outline features that will allow users to opt out of personalized advertising. However, problems with the flawed and overly complex cookie-based technology have been described by webmaster and SEO John Andrews.

Graywolf Tweet

Today search marketer Michael Gray was vocal about his concerns over Google’s interest-based ads on Twitter. He theorized that announcements by Google regarding Google Voice and Google Friend Connect were intended to be well-timed distractions.

In response to Aaron Wall’s post on SEOBook, veteran search marketer Bob Massa lamented the apparent apathy of the search engine optimization community. Viewing Google’s use of private data as an abuse of power and a concern for individual rights, Bob called on Internet marketers to raise the issue and create awareness.

So let your voice be heard. What do you think of interest-based search?

Virginia Nussey is the director of content marketing at MobileMonkey. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay, Inc., having joined the company in 2008 as a writer and blogger. Head over to her author page to connect on social.
Comments (0)
Filed under: Paid Search/Online Ads
Still on the hunt for actionable tips and insights? Each of these recent Paid Search/Online Ads posts is better than the last!
Bruce Clay on November 17, 2020
A CMO’s Guide to Google Click Fraud in Less Than 5 Minutes
Bruce Clay on October 29, 2020
6 Questions to Ask Your Next PPC Agency
Bruce Clay on October 27, 2020
What Are PPC Services and Why Do You Need Them?


Your email address will not be published. Required fields are marked *

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919