Key Considerations for Choosing an AI Content Creator

According to HubSpot research, 43% of marketers used artificial intelligence to produce content in 2024. You can bet that number will increase in 2025 and beyond.

But with so many choices available, choosing the right AI content creator may prove difficult. Doing your due diligence is worth it, though; the benefits AI brings — chiefly the time and money you save due to a more efficient content production process — make this investment a no-brainer.

We want to help you make an informed choice when going through the process of choosing an AI content creator. Read on as we discuss important things to consider.

• What to Consider When Choosing an AI Content Creator
  • Types of Content You Need
  • Ease of Use and Learning Curve
  • Customization and Flexibility
  • Output Quality and Accuracy
  • Integrations and Scalability
  • Pricing and Support
• Content Goals and Expectations
  • Content Quantity
  • SEO Optimization and Keyword Integration
  • Balancing AI and Human Effort
• Final Thoughts
• FAQ: How do I ensure the content generated by an AI creator consistently meets high-quality standards?

What to Consider When Choosing an AI Content Creator

If you’re in the market for a new car, do you buy the first one you see? You most likely will research each model thoroughly to find the one that best suits your needs before making a final decision.

The same applies to picking an AI content creator. Research is key.

Types of Content You Need

First, determine the type of content you primarily need.

Some AI content creators excel at short-form content like social media posts or product descriptions. Others are better at generating long-form blog posts, articles or scripts.

Understand what your project needs are, then pick a tool that is tailored toward them.

Ease of Use and Learning Curve

User interface is a big consideration. Some platforms have simple, intuitive interfaces perfect for beginners. Other AI writing tools may involve a steeper learning curve.

AI tools should simplify work, so avoid counter-intuitive ones. Look for AI content generators with clear instructions, tutorials and accessible customer support. Some even offer a free trial to use the software before you commit.

Customization and Flexibility

Every business has its own identity, styling and customer base. For this reason, you want to select an AI content generator that affords customization and flexibility.

Search for a tool that can align with your company. It should be able to learn your brand’s tone of voice, language, desired keywords and style.

Because content is so seldom static, you also want to find a tool that makes it easy to update or refresh stale content.

Some AI tools specialize in specific niches, like AI SEO content tools that output optimized content to compete in search engines.

Output Quality and Accuracy

AI technology may still be in its early stages, but the results it produces aren’t always consistent. And sometimes the quality is just bad.

AI writing tools are massively helpful, but they require a human to be in complete control of the content they generate. When you work with an AI content generator, making sure that what it gives you is both factually accurate and original should be your number one priority.

To that end, it’s best to work with an AI content generator that’s hooked up to the internet rather than one that’s just pulling from historical data. Otherwise, you’re going to need to employ a lot of fact-checking and editing services, which means spending way more time on this than on creating fresh content.

Integrations and Scalability

Think about how the chosen tool integrates into your existing workflow. A not-so-simple integration can really hinder your operations. On the other hand, a smooth operation can effortlessly help you scale your content efforts.

Some platforms are equipped with project management features and can even facilitate team collaboration as you work to develop content.

Look for platforms that grow with your needs, accommodating larger projects, more team members or changing project requirements. Go with something that can scale up or down with your team across changes in operations and across the technologies you use.

Pricing and Support

Consider your budget as you look at the features that each AI content generation tool offers.

Pricing can vary so much from one tool to the next that it’s hard to put together a meaningful comparison of plan types. Tools might have free plans with limited functionality to tempt you, but if you want to get the most value from your chosen service, it usually pays to pony up for at least the basic subscription or above. Review each plan, then decide the value it can bring to your business and content strategy.

In addition to the cost, weigh in factors like platform support.

Good customer support can make all the difference, especially during initial implementation and while navigating technical glitches or difficulties.

Content Goals and Expectations

Your content strategy is the backbone of your AI-generated content strategy.

A thorough evaluation will help ensure the chosen tool fits your larger marketing strategy. Start by clarifying your expectations of an AI content creator.

Content Quantity

Evaluate how much content you need per week or month. Will you utilize AI solely for quick content like social media captions, or is the goal to generate lengthy blog posts consistently?

Clearly defined content needs will influence the type of plan or subscription required for the tool.

Many AI platforms have word limits associated with different pricing tiers. This can factor into your decision if your aim is high-volume content generation.

SEO Optimization and Keyword Integration

Your quality content must be findable by both users and search engines. That means your content needs to be optimized for SEO and must be rich with target keywords.

A good AI content creator should have SEO optimization features already built in. Content output that is primed to compete in the search results from the start can be a life saver, saving your content team significant hours.

You might not need those capabilities if you prioritize unique content over content ranking highly in search.

Balancing AI and Human Effort

Remember to find a good balance between AI assistance and human creativity. Determine your comfort level relying on AI-generated content.

Do you plan to utilize AI solely for preliminary brainstorming, basic outlines or quick social media snippets?

Or is the goal to depend more heavily on it for complete blog posts, requiring minimal human editing?

Answering these questions clarifies how you’ll use AI and whether it aligns with your comfort level regarding human input and oversight.

Knowing how much to lean on each will improve your workflow and maintain content quality.

Final Thoughts

AI content creators are an increasingly prevalent market trend.

Statista projects the generative AI market is expected to see an annual growth rate (CAGR 2024-2030) of 46.47%, resulting in a market volume of $356.10 billion by 2030.

Selecting an AI content creator should be made simpler when taking a methodical approach and conducting tests over several weeks or months to see which solution best serves your needs.

Ready to incorporate AI into your content creation process? Try PreWriter.ai, our AI-powered content writing assistant with built-in SEO advice, for free today.

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FAQ: How do I ensure the content generated by an AI creator consistently meets high-quality standards?

Search engines prioritize content that’s authentic and credible, which is why you need to make sure that AI-generated content always meets high-quality standards.

High-quality AI-generated content requires multiple steps prior to its production. A fundamental requirement lies in understanding what tools will be deployed — including their strengths and limitations — as well as what reasonable expectations can be placed upon them.

Quality control is vital before you publish your content — It should be carefully reviewed and edited to ensure it meets standard editorial requirements and aligns with your brand voice. The same must be done for AI-generated content.

To generate the best content possible, clear and organized input must be fed to the AI. This is the most basic form of user feedback.

Teaching the AI the language you use in your niche makes it much more likely to be precise and dependable.

Consistent quality often is a challenge because of the variable output of the AI. But if we have strong guidelines and assess the output regularly, we manage this quite well.

Step-by-Step Procedure

1. Understand the capabilities and limitations of the AI.
2. Develop comprehensive content guidelines that cover tone and style.
3. Carry out regular appraisals and alterations of content generated by artificial intelligence.
4. Provide the AI with properly structured input data.
5. Generate feedback cycles to boost your content’s quality.
6. Teach the specialized language and concepts of the industry to the AI.
7. Collaborate with AI specialists to devise solutions tailored to your particular requirements.
8. Stay current with the creation and evolution of AI.
9. Attain consistency with brand tone and ensure alignment with audience expectations.
10. Analyze performance metrics to pinpoint weak spots.
11. Intertwine user feedback with content refinement.
12. Develop a procedure for guaranteeing content quality.
13. Utilize AI resources to carry out grammar and style evaluations.
14. Keep up with industry changes so you stay relevant.
15. Test different AI models to achieve optimal results.
16. Foster a culture of continuous improvement and innovation.
17. Shape the content strategy with data analytics.
18. Work with the community of artificial intelligence professionals to create guidelines that are recognized as ideal within the field.
19. Set reasonable objectives for generating material.
20. Compose a content brief that furnishes all necessary and appropriate particulars for the AI.
21. Comparing the material generated by AI about specified targets and results.
22. Ensure collaboration between human authors and AI.
23. Document discoveries made for potential use in the future.
24. Recognize and spend time valuing the string of victories and the high-class milestone achievements that content has attained.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

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