A 16-Step SEO Plan for Beginners That Gets Results
Launching a new website?
First, and maybe most important, there is no “easy button.” There are hundreds of algorithm variables, trillions of websites, and more keywords with variable intent than we can count.
There are far more than 16 steps followed by a seasoned SEO expert. But to keep this simple for you, I have laid out a series of steps with detailed articles on each. This SEO plan for beginners will guide you in the right direction and help you get the ball rolling with your search engine optimization. Let’s dive in.
- Do keyword research
- Refine the keywords set
- Finalize the keyword set
- Do a competitive analysis
- Structure the website
- Follow technical SEO strategies
- Optimize the site for mobile
- Write the content
- Optimize the content
- Create and optimize rich media content
- Create an XML sitemap
- Submit the website to search engines
- Attract quality links
- Avoid search engine penalties
- Monitor backlinks and remove as needed
- Monitor progress
Use SEO tools and analytics to discover what people are typing or saying as they look for the information, products, or services you offer.
Evaluate your potential keywords by finding the websites currently ranking for those terms. If the websites that show up in the search results have similar information, products, or services as you, the keyword is likely relevant enough.
Organize your keywords by category (topics, products, services, etc.). Once you do this, it will be a guide to organizing your website and its content. (I’ll touch on that soon.) Have a good mix of broad and long-tail keywords. And think about how you will combine keywords on pages.
Analyze the webpages and sites that are ranking for your desired keywords to find out what they are doing so you can meet or beat them.
Organize your website content in a way that communicates your expertise and authority on a topic to search engines, and allows your audience to find what they need.
Make sure your site is set up for search engines to crawl and index easily. (And to create a good user experience). This cannot be overlooked.
Create a mobile-friendly site so that you offer a good experience to mobile users and have a better chance of ranking.
Write original and compelling content that your audience (and Google) will love and want to share.
Make your content perform even better with some best practices in content creation, SEO copywriting, and page optimization.
- Learn more about how to use keywords in content.
- Learn more about how to take content to the next level of optimization.
Create a better user experience and have the opportunity to gain more visibility in the search results by using images, videos, and other rich media.
Create an XML sitemap so that search engines can crawl and index the website better.
This is an optional step but a good idea in many cases. Especially for new websites.
Follow a link-earning (not link-building) strategy that will get people to link to your website’s content.
Know what it takes to create a website that is in compliance with search engine guidelines, so you can avoid penalties that can reduce or stop organic traffic to your site.
Monitor the links that point to your site from other websites so that you can ensure they are quality. If they are not, you’ll want to get rid of them.
Monitor performance indicators like search engine rankings, organic traffic to your site, and conversions coming from the organic search channel.
Finally, loop! When you are done going through this SEO plan for beginners once, start again knowing that you can win through effort.
For more SEO strategies and tactics, access our great SEO Guide to learn how to do search engine optimization now.
Search Engine Optimization (SEO) is the cornerstone of digital marketing, but for beginners, it can seem like an intimidating labyrinth of technical jargon and strategies. Don’t worry, we’ll break down the essential steps to kickstart your journey into the world of SEO.
- Keyword Research:
Begin by identifying keywords relevant to your niche. Tools like Google Keyword Planner or SEMrush can help you find high-traffic keywords with manageable competition.
- Competitor Analysis:
Study your competitors’ websites to see what keywords they’re ranking for and the content they produce. This can provide valuable insights into your own strategy.
- On-Page Optimization:
Optimize your website’s meta titles, descriptions, and headers with the chosen keywords. Ensure your content is high-quality, well-structured, and includes internal links.
- Mobile Optimization:
With mobile usage on the rise, make sure your website is mobile-friendly. Google prioritizes mobile-first indexing, so this step is crucial.
- Technical SEO:
Check for broken links, improve site speed, and ensure proper indexing of your website through Google Search Console.
- Content Creation:
Regularly publish high-quality, engaging content that addresses the needs and interests of your target audience. Content is king in SEO.
- Link Building:
Acquire backlinks from reputable websites. Guest posting, outreach, and creating shareable content are effective strategies.
- Social Media Integration:
Share your content on social media platforms to increase visibility and drive traffic back to your website.
- Monitor and Analyze:
Use analytics tools like Google Analytics and Google Search Console to track your website’s performance. Adjust your SEO plan based on the data.
- Local SEO:
If you have a physical presence, optimize your website for local searches. Claim your Google My Business listing and encourage customer reviews.
- User Experience (UX):
Improve your website’s user experience to reduce bounce rates and increase engagement. This includes easy navigation and fast load times.
- Schema Markup:
Implement structured data on your website to enhance how your content appears in search results.
- SSL Certificate:
Ensure your website has an SSL certificate for secure browsing, which can boost search rankings.
- Content Updates:
Regularly update and refresh existing content to keep it relevant and up-to-date.
- SEO Audits:
Perform regular SEO audits to identify and address any issues hindering your website’s performance.
- Patience and Persistence:
Remember, SEO takes time to yield results. Be patient and stay consistent with your efforts.
By following these key steps in your SEO plan for beginners, you’ll lay a strong foundation for improving your website’s visibility in search engine results.
Step-by-Step Procedure: Crafting an Effective SEO Plan for Beginners
- Begin with Keyword Research.
- Analyze Your Competitors.
- Optimize On-Page Elements.
- Ensure Mobile Optimization.
- Tackle Technical SEO.
- Create High-Quality Content.
- Build Backlinks.
- Leverage Social Media.
- Monitor and Analyze Performance.
- Focus on Local SEO.
- Enhance User Experience.
- Implement Schema Markup.
- Secure Your Website with SSL.
- Regularly Update Content.
- Conduct SEO Audits.
- Exercise Patience and Persistence.