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We comply with and support this Code of Ethics.

About Us

Bruce Clay, Inc. (BCI) is an Internet marketing optimization company providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly Web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSet® and its acclaimed SEO training course.

Bruce Clay has been a top search engine optimization company since 1996 through contributions such as author of the 746-page Wiley book Search Engine Optimization All-In-One for Dummies, the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. has global locations in Switzerland, India, Japan and Brazil.

Bruce Clay, Inc - Information Sheet

BBB Business Report


Interested in joining the Bruce Clay team? Head over to our employment page to learn about any open positions and how you can get in on the fun. All openings are for our Simi Valley, California headquarters. View Job Listings

Main Players

Get to know some of the key people here at Bruce Clay, Inc. that keep things going on a day-to-day basis. Get to Know Our Main Players

Bruce Clay Authors

Meet the contributors of the content we create here, including the SEO Newsletter, Bruce Clay, Inc. blog and the website. Get to Know Our Authors

Non-Profit Support and SEM Contests

SEM Contests

Each year, we invite search engine marketers to participate in knowledge sharing to the community in one of our SEM contests. The winner gets an all-access pass to one of the great search marketing events of the year, awesome exposure and other fantastic surprises. We also have prizes for runner-ups, too!

Past SEM Contests

Bruce Clay Worldwide Offices

Bruce Clay USA

United States

Located in beautiful Southern California, our Simi Valley offices are home to both our hardworking and brilliant staff, as well as our industry-recognized SEO training classes. If you want to stop by, give us a call. Get directions to the Bruce Clay, Inc. headquarters!

 Visit our EU/UK site! Visit our EU/UK site!


The European continent is served by the Bruce Clay Europe office. Located in Switzerland, this expert staff is multilingual and specializes in the Web markets of Switzerland and Luxembourg. Our staff speaks English as well as many European languages.

Please visit our Bruce Clay Europe site to learn more about our SEO consulting services for Continental Europe.

Bruce Clay Europe
Via Giuseppe Corti, 5
6828 Balerna, Switzerland
Phone: +41 91 682 95 83+41 91 682 95 83

Bruce Clay Italy
Via Giuseppe da Udine 34
Milano 20156, Italia

Phone: +39 02 8736 6901+39 02 8736 6901

 Bruce Clay Japan About Us


Bruce Clay's office in Tokyo, Japan offers the same level of service and quality of staff that have garnered us industry respect in The States. If you're in the area, or planning to be, we'd love to show you around. Get directions to our Tokyo Office. We are located at:

8F, omi Bldg. 3-19-1 Shibuya
Shibuya, Tokyo 150-0002 JAPAN

 Visit our Italian site!


Bruce Clay India Pvt Ltd
Office #212, 2nd Floor
DLF South Point Mall
Golf Course Road
Sector-53, DLF Phase - V
Gurgaon - 122002 Haryana, India
Phone: 91-124-414-3291


Bruce Clay Brazil
2245 First St., Suite 101
Simi Valley, CA 93065
Phone: +1-805-517-1900


Offices outside of the U.S. are independent companies properly licensed to use the Bruce Clay, Inc. name, methods, tools,and other materials, but are separate legal business entities and not a branch of Bruce Clay, Inc.

Need to Contact Us?

Interested in a FREE consultation or price quote for our search engine marketing services or SEO services? Or just have a general question? Just fill in your question, concern or comment and a Bruce Clay, Inc. representative will get back to as soon as humanly possible, sometimes even faster. View Our Contact Information

Search Engine Relationship Chart®

The only one of its kind, it's the Search Engine Relationship Chart® created by our very own Bruce Clay. This interactive chart displays the data relationships between the search engines and will change to illustrate "who's feeding who." Feel free link to it on your site or download this image as a PDF and throw it up on your wall. Just don't steal it. View the Search Engine Relationship Chart

Bruce Clay, Inc. in the Press

Whether we're forming new partnerships, announcing new products or simply bettering old ones, our press section will help you stay on top of all the latest news at Bruce Clay, Inc. More Press Information

SEO Newsletter

The SEO Newsletter from Bruce Clay, Inc. is a valuable resource full of helpful articles, news updates and an eye on the trends in the SEM industry. For archives and information on how to sign up for this free monthly newsletter, please visit our newsletter page. View Our SEO Newsletter Page

Bruce Clay Blog

Be sure to visit our top-ranked Search Engine Optimization Blog that's been in business since 2006.


We firmly believe that every company worth trusting has a clear and up-to-date privacy policy. Read ours to learn about all the steps we're taking to protect yours, including what kinds of information we're collecting, what we're doing with it, how you can access it and more. Read Our Privacy Statement


Our website is filled with original content, resources and tools. All information found herein is property of Bruce Clay, Inc. and should not be taken, used or followed without permission from the site owner. Read More About our Legal Policy