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February 2011 - Bruce Clay, Inc. Blog

February 28, 2011

Search quality on the rise

The biggest or close to the biggest change to the algorithm has just been rolled out affecting nearly 12% of Google queries. Don’t panic. Well don’t panic yet, these changes are currently live in the US and no date has been set for these changes to be rolled out globally. Panic if you rely on […]

SMX West Liveblogging Coverage 2011

SMX West logo

If you didn’t get a chance to book your trip to SMX West this year, not to worry, Bruce Clay, Inc. will be there to liveblog as many sessions as my little fingers will allow. We checked with Outspoken Media to try and cover more sessions for our readers, so if you don’t see it here, check Lisa Barone’s coverage as well.

Read more of SMX West Liveblogging Coverage 2011.

February 23, 2011

Can’t You Just Say It in 140 Characters or Less?

See, Hear and Speak No Evil

Tweetdeck has changed the 140-character rule for everyone who likes to ramble. The company rolled out its feature at the end of January, allowing users to blabber to their hearts’ delight by surpassing the 140-character limit and even giving those chatterboxes the ability to include images and embed video, for the love of God.

I liked this idea when I heard it the first time. It was called a blog.

Read more of Can’t You Just Say It in 140 Characters or Less?.

The Economies of Social Media

Like most good SEO theories, mine is based on an observed trend. At Bruce Clay Australia we have noticed that sites with social aspects to them are performing better in competitive search results. This trend was first observed about two years ago, and Des (a Director here) deduced that ‘web signals’ acted to assist rankings. […]

February 22, 2011

Checking out Location Check-in Services: Why They’re Good for Business

Photography: Storefronts ~1920

More and more my Twitter and Facebook feeds are inundated with people telling me where they’re at – they checked into Starbucks at 7 a.m., they became “mayor” of Suzie’s House of Super Slushies (if only that were real) at 4 p.m. … and the list goes on.

And while I think it’s kinda creepy that anyone can know your exact location at any given time, I definitely see the attraction for both users and businesses.

The question is: Are you missing out as a patron and business by not participating in services like Foursquare, Facebook Places and other location services? The answer is: Yes.

Read more of Checking out Location Check-in Services: Why They’re Good for Business.

SEO Factors and Trends: What happened in 2010 and what to expect in 2011

The ever-changing landscape of search engine optimisation (SEO) is one that we thoroughly love discussing. We have recently written a report about what SEO factors changed in 2010 and our prediction of SEO trends for 2011. The objective of this report is to help you identify the key factors that could affect your SEO strategy, […]

February 21, 2011

What Does Blekko’s Spam Clock Really Say About Google Spam?


Many of us have seen the Blekko-created Spam Clock that claims to show that every hour, one million spam pages are created. What many of you might not know at first glance is that Blekko is referring to spam pages created in other search engines like, ahem, Google.

Read more of What does Blekko’s Spam Clock really say about Google spam?.

SEO Update – January 2011

Welcome to our monthly search engine optimisation (SEO) update for February 2011. This update highlights key news in the SEO industry during January 2011, key SEO related blog posts from our bloggers in the US and Australia and key articles covered in our global newsletter. Please note that we have both one-day and three day […]

February 18, 2011

The Age of Social Media: Can Facebook Set Us Free?

Social Media and Worldwide Communications

Facebook might not be thrilled in claiming responsibility or heroism for Egypt’s freedom. In fact, it’s quietly trying to stay under the radar so it can likely eventually expand into countries like China.

Nonetheless, it’s actually quite mind-blowing that Facebook served as a catalyst for the people of Egypt to join together in a fight for democracy.

We should still move forward with caution, though, even as we marvel and delight in what has happened. Mass connectivity has its advantages and its consequences.

Read more of The Age of Social Media: Can Facebook Set Us Free?.

February 17, 2011

Implementing In-House SEO: What You Need to Succeed

box wrenches

Bruce Clay recently gave a talk on “Tools of the Trade” at the Online Marketing Summit (OMS) in San Diego on February 7. I got a hold of his presentation slides and one in particular stood out to me with some great talking points that I’d like to expand on.

You may or may not know we just launched our newest version of the SEOToolSet. The talk Bruce gave discussed the other, maybe lesser-known tools that businesses must have in order to be successful in SEO – prior to any subscription-based services are even needed.

This includes things like:

-Management support and organization-wide commitment.
-Training and education for all involved.
-Access to expert knowledge base.
-Reasonable expectations and willingness to adapt.

Read more of Implementing In-House SEO: What You Need to Succeed.

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