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March 2011 - Bruce Clay, Inc. Blog

March 31, 2011

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn

baseball glove

Today is opening day of baseball season, and everyone (including Susan) is just a little fired up. I happen to have a lot of Red Sox fans in my Facebook feed, and before I even had my coffee this morning, there was already a little not-so-friendly East Coast rivalry occurring (well, actually, the Yankees assaults started days ago). [It’s the duty of every American to hate the Yankees. –Susan]

Baseball season got us thinking here in the writers department about the social aspects of baseball games. Why are people willing to pay seven bucks for a mediocre beer and five dollars for a hot dog at the game, when they could get a six-pack and whole package of dogs at the grocery store for half the price and watch it at home? The answer is the community and the experience.

Read more of Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn.

March 30, 2011

Google announces the +1 Button

Today Google announced the +1 recommendation allowing users to recommend a paid or organic search result. Just don’t call it a Like button. You can also undo these if you like, excuse the pun. Google says they are using a number of signals to determine which are relevant, and are touting this as the ability […]

Get Real: Telling the Truth About Being an Entrepreneur

Statue of liberty

Americans love rags-to-riches stories. Why? Because it reminds us of the American Dream. For all you entrepreneurs who have taken a chance, left your steady paychecks and pursued that American Dream, I’m sure you have an inspiring story to tell. How you choose to tell it is entirely different.

Susan shared a link with me today; it was about the creation myths some startups tell. Superstar companies love to tell the story of how the idea for their startup came to them one night in a bar, or how they worked out of their mother’s basement until tenacity paid off.

And while all of these stories may have truth to them – are they completely transparent and are they painting a realistic picture of how to obtain success? Is success something that comes merely from hard work, or is it chance plus timing plus good idea plus hard work plus opportunity plus who you know?

Read more of Get Real: Telling the Truth About Being an Entrepreneur.

March 29, 2011

SEO Factors and Trends Report: Developments in Search

Street Signs

Bruce Clay Australia released its SEO factors and trends report for 2010, highlighting the changes we saw in search this past year, and tips on how to best address them.

For those who haven’t had time to keep up with all the developments in search in 2010 (and let’s face it, what businesses have the time and resources to follow this as closely as those in the industry do?), this is an insightful look into the direction search is headed, and how to stay on the same path.

In this post, we’ll take a look at some of the highlghts of the report and share some additional insight we’ve compiled here at Bruce Clay headquarters.

Read more of SEO Factors and Trends Report: Developments in Search.

March 25, 2011

Global Newsletter – March 2011

Universal Search research update As part of the work that we perform for clients, we closely monitor the number of Universal Search results appearing in the search results. We have not noticed many recent large changes but have updated our testing from last year to gather some real data to determine what is changing […]

March 24, 2011

Conversion Tools of the Master Craftsman — SES New York 2011

SES: Conversion Tools Panel

After lunch. Three sessions to go. Energy fading fast. Coffee in hand.

Still no bagels.

Okay, lets get right to this.

* Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
* Speakers:
Tim Ash, CEO,, @Tim_Ash
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author,

There’s so much star power on that stage, it’s blinding. I hope they’re giving away (to me) the books…oh it’s a raffle. Bother.

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Placement Matters: How Eye-Tracking Helps Improve Display Advertising — SES New York 2011

Eye tracking

Running from session to session today. This is cray-cray.

# Moderator:
Kate Kaye, Senior Editor, ClickZ News

# Speakers:
Kim Krause Berg,
Leslie Chacon, Founder, User First

Nothing is working right now. The wifi is slow, so is WordPress and my computer. Argh. On the other hand, this is the first all female panel I’ve seen at this show. Happiness is me.

Read more from Placement Matters: How Eye-Tracking Helps Improve Display Advertising

Music & Search Engine Marketing: Quality Score & The Volume Game — SES New York 2011

Music & Search Engine Marketing: Quality Score & The Volume Game

Last day, first session. Still without a bagel. Last night, I was assaulted by hail. New York, you are on notice.

However, we’ve got a couple of sessions today that I picked because they just sounded so different than the norm and I’m actually excited about them. This is the first of them and here’s the panel.

* Moderator:
Jeff Ferguson, CEO, Fang Digital
* Speakers:
Paul Szymanski, Search Engine Marketing Manager, Sony Music Entertainment
Clayburn Griffin, Social Media Director, Promediacorp, @Clayburn
* Avi Wilensky is sitting in for the Q&A portion, @aviw

Read more from Music & Search Engine Marketing: Quality Score & The Volume Game

March 23, 2011

SEO Hot Tub – 18th March 2011

The SEO Hot Tub is back again and we’ve got a whole bunch of SEO updates to report on. Major topics covered include the future of article marketing, keyword domain names, Google’s domain blocker, Blekko’s AdSpam algorithm, when to use canonical tags and more! The New Age of Article Marketing As the dust begins to […]

Social Media Solutions on a Budget — SES New York 2011

SES Panel: Social Media on a Budget Session

End of the day. I’m dragging. I’ll bet it’s because I don’t have a bagel. But what I do have is one more session and hopefully just enough battery to cover it.

Let’s get right to is. This is Social Media Solutions on a Budget and these are your panelists:

* Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR
* Speakers:
Jason Yormark, VP of Marketing and Social Media, Strategies 360
Jeffrey Harmon, Chief Marketing Officer, Orabrush

Read more from Social Media Solutions on a Budget

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