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March 21, 2011

SEO Tools for Microsoft IIS Servers

  One of the most frustrating things that I have come across is a CMS (Content Management System) that has poor support for SEO. Basic tools such as generating a sitemap, searching for broken links or checking markup are often unavailable. This blog will focus on SEO tools available for websites built on Microsoft IIS […]




February 10, 2011

Directory Link Building

Directory link building is a common SEO strategy employed in a link building program and can be a fast way to gain new links. It’s a tactic that definitely works and is worth investing as a first foot forward in building links. The advantages of submitting to directories are increased exposure and can deliver a […]




December 13, 2010

SEO Update – November 2010

Welcome to our monthly SEO update for November 2010. This update highlights key news in the SEO industry during November 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our SEM Synergy Webmaster radio show. 1. SEO News a) […]




November 8, 2010

Video and Google TV

The much anticipated Google TV became available to consumers via a TV set from Sony, and a set-top box from Logitech last month. Prior to this release Google has been driving to educate the public on publishing video for the web most likely in order to increase content for Google TV. Google TV is as […]




October 19, 2010

Using Proper Keyword Density

The goal of Search Engine Optimisation is to create web pages that will rank at the top of search engine results for high volume converting keywords.  Using proper keyword density is one of the factors that search engines will look for to see how relevant your site is for a searched term. The formula to […]




September 21, 2010

Web Accessibility and SEO

Web accessibility is the practice of making websites usable and accessible by people with abilities and disabilities. Web content accessibility guidelines WCAG 1.0 were published by the World Wide Web Consortium (W3C) in 1999 in an effort to make web content accessible to people with disabilities. The various categories of people that web accessibility addresses […]




June 30, 2010

Keyword Research and Analysis

Dynamic Serenity

Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It’s an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for. You really need to study the website you […]




May 26, 2010

Whats up at Google I/O

what-is-google-thinking

Last week in San Francisco was Google I/O, the company’s largest developer conference of the year featuring 2 days of technical content covering Android, Google Chrome, Google APIs, GWT, App Engine, open web technologies, and more. The conferences’ biggest announcement was the introduction of Google TV. Google TV is a software platform that hardware makers […]




April 14, 2010

From Web Developer to SEO consultant

web design to seo

So it all began 5 weeks ago. I was a web developer for 10 years and now suddenly find myself, an SEO consultant at Bruce Clay. I remember before I started, telling a former colleague in web development about my new role in SEO. “Hey, guess who scored a new job in search engine optimisation!” […]




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