Kristi Kellogg - 4/23 - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
December 16, 2015
If one lesson emerged regarding content in 2015, it was that a digital marketer’s strategy should revolve around quality over quantity. Quality necessitates editorial planning, audience understanding and persona research, as well as the social media marketing and PR outreach. Throughout the year, experts in our field (including Gary Illyes, Marty Weintraub, Wil Reynolds, Lisa Buyer and Mindy Weinstein) shared their tried-and-true tactics for creating what Rand Fishkin lovingly refers to as 10X better content.
In today’s content-focused track of the 2015 Virtual Conference, read up on these tactics and find out how you can apply them to your own content marketing.
December 10, 2015
About 90% of buying is offline, but it’s very influenced by online. Attribution, then, is more important than ever. BIA/Kelsey Managing Director Rick Ducey moderates a round-table discussion with three professionals, each offering a different perspective:
- Grace Chan, VP Product at Wanderful Media
- Sherry Thomas-Zon, Chief Marketing and Revenue Officer at Retailigence
- Elliott Waldron, Director of Analytics at Placed, Inc.
They discuss how receipts data (vs. point of sale) can inform campaign planning and the purchase journey … how marketers handle large amounts of data … and what to expect in 2016 for the in-store experience.
As digital marketers, we’re always trying to learn more about millennials’ behavior — they are, after all, the largest demographic in existence. But is the super social behavior of millennials really that different from other groups?
“We are all social animals: this has never changed and it never will. People don’t change. The only thing that changes is the technology that mediates our social actions. And everything we used to do in person we now do digitally,” posits Dr. Karen North, director of USC Annenberg’s Digital Social Media Master’s program. “Social media is how we connect and communicate. And it is blind to geographic proximity. We live in both our local communities and our digital online communities.”
In this morning’s keynote address at BIA/Kelsey’s NEXT conference in Los Angeles, North talks about millennial motivation, marketing and media …
Our Kristi Kellogg was there, so you can read the liveblog.
Robert Scoble (@Scobleizer) studies the future — that’s literally his job description as a futurist at Rackspace.
In this keynote for the #BIAKNEXT conference in Los Angeles, Scoble is going to share what’s on his radar as the major disruptors and game changers headed our way, including:
- Tapingo, the app many college campuses use for transactions
- Many other future tech products
Read Scoble’s predictions in this liveblog about the Internet of things.
November 25, 2015
From family to friends, travel to great jobs, babies to weddings, there’s a lot to be grateful for this year. Tomorrow is Thanksgiving, and in honor of the holiday, some of us on the Bruce Clay, Inc. team shared what we’re especially thankful for.
We are also particularly thankful for the new additions to our team: Duane Forrester, VP of Organic Search Operations, and David Szetela, VP of Search Marketing Operations. Bruce Clay said it best when he said: “I am thankful that the company was able to add key leaders to our roster. Along with myself and the BCI team, we form a powerful force in the SEO and PPC space.”
Click through to read what Bruce and folks on our team are thankful for.
November 4, 2015
Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!
I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.
Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.
October 22, 2015
From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America’s most talked-about and statistically impactful group: millennials. Bing’s former search industry spokesperson Duane Forrester and Google Web Trends Analyst Gary Illyes are no exception – millennials are on their minds, too, and both of the search leaders’ recent keynote sessions at Pubcon centered on how search engines are moving to serve the rising millennial class. Get the full story in Millennials in the Spotlight: The Market Segment Everyone’s Clamoring to Crack.
October 9, 2015
Personal branding and social strategy – it’s a subject close to all digital marketers’ hearts. Mark Traphagen, Matt Craine and Mel Carson are speaking on this hot topic at Pubcon Las Vegas. Hear what they have to say on the importance of personal branding in a world
where everyone is Googling everyone else in the this
Getting to know Millennials has been a hot topic at Pubcon Las Vegas 2015. Everyone’s talking about Millennials, including Google’s Gary Illyes (who’s a millennial himself!). He took the stage to deliver the grand finale keynote, and he’s going to tell us how Google is thinking about Millennials and how they’re shaping the future of search.
Read the liveblog report of Googler Gary Illyes’ keynote address at Pubcon Las Vegas 2015.
Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she’s delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.
Most people forget 90 percent of what you share, she says. Good content won’t cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she’s learned from the great artists of history.