Get Free Quote

Kristi Kellogg - 4/20 - Bruce Clay, Inc. Blog

Kristi Kellogg

Twitter icon @KristiKellogg on Twitter

LinkedIn icon Kristi Kellogg on LinkedIn

Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg

September 14, 2015

Gary Illyes: Panda Will Update Slowly with Refreshes, Penguin Updates Will Be Real-Time ━ Eventually

gary illyes

Google Webmaster Trends Analyst Gary Illyes joined Bruce Clay for a candid chat about topics vital to SEO, including content for mobile, Gary’s dream of a world where everyone employs HTTPS, and the reality of the Phantom updates — plus plenty of talk about penalties and algorithm updates.

Here are key highlights right off the bat:

  • Panda updates will come slow with refreshes and Penguin updates will happen in real time
  • HTTPS can be seen as a tiebreaker between otherwise equal sites
  • Phantom was a core algorithm change
  • Google considers Panda part of the core algorithm now and does not think of it as a penalty
  • We are “months away” from the next Panda update

Watch the entire interview and/or read the transcript!

September 11, 2015

The SEO Scoop with Enge & Traphagen: New Stats on Direct Answers, Google+ Changes & ‘The Art of SEO’

Join Bruce Clay, Inc.

Do you want the latest research on Direct Answers from Eric Enge? Want to hear early-adoption evangelist Mark Traphagen’s thoughts on the newest video chat technologies like Then you’ve come to the right place. The impressive Stone Temple Consulting duo took a break from their busy schedules to join me for a live Hangout on Air. It was the latest in a series of interviews with key speakers as we gear up for SMX East and Pubcon; we’ve been joined by Rand Fishkin, Danny Sullivan and Ginny Marvin, and we have Google’s Gary Illyes joining Monday.

In addition to Direct Answers and, Enge and Traphagen shared their insights on:

  • Personal brand building and how to use individual trust to boost brand trust
  • The future of Google+ now that hangouts and photos stand on their own
  • What’s different about the latest edition of “The Art of SEO”
  • What content should do, and why marketers can’t afford to be afraid

Click through to watch the interview or read the transcript.

September 9, 2015

We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports

Bruce Clay, Inc. Team Headed to SMX East

In two weeks, your feeds and streams will be enriched with new technical SEO tricks, digital marketing case studies and inspiring, big picture pep talks. That’s because attendees of digital marketing conferences SMX East and Pubcon Las Vegas will be blogging, tweeting and ‘gramming the most quotable and memorable takeaways. I’ll be at both conferences as a reporter on the scene so that, even from your office, you can attend the conference.

View our liveblog schedules to see the sessions and speakers to expect on our blog, or to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.

September 2, 2015

An Interview with Moz’s Rand Fishkin: Up Close and Personal #TAGFEE

rand fish

We’re off to see the Wizard — the Wizard of Moz, that is: Rand Fishkin! He’s keynoting Pubcon Las Vegas 2015, and he’s the latest guest in our distinguished speaker series.

Rand illuminated topics including:

  • The ROI of giving away information via content/Whiteboard Friday
  • What he’ll be addressing at Pubcon
  • Google’s new logo and rebranding
  • The war between time, energy and budget inside marketing teams
  • How he brings the values of TAGFEE to life and work

Check it out!

August 25, 2015

Danny Sullivan & Ginny Marvin Video Speed Interview: What’s Trending at SMX


Yesterday morning, Danny Sullivan — a key SMX conference organizer and founding editor of Search Engine Land — shared his thoughts on SEO, the digital marketing industry, and how he keeps SMX at the top of its game. With his fellow Search Engine Land editor Ginny Marvin, they talk about the top things digital marketers must be paying attention to through the close of 2015, including mobile website experience, Yahoo Gemini, new tools and reporting, and direct answers. This rare opportunity to hear why SMX matters and what the year’s SEO trends are from Danny himself is not to be missed!

Check out the 18-minute video interview and read the transcript in What’s Trending at SMX: Danny Sullivan & Ginny Marvin Video Speed Interview.

August 6, 2015

Infinite Scroll & SEO: Do They Mix?

Infinite Scroll Square

Infinite scrolling is the process of loading content when the user brings it into view, i.e. when the user scrolls or clicks. Infinite scrolling is great for:

• User experience, as it can lead users to content they might not have otherwise discovered
• Time on page, as users theoretically read longer
• Reducing above-the-fold content load time

However, infinite scroll carries risk for content indexing and ranking, and may even decrease user interaction on the site.

Read on to discover what infinite scrolling is, the potential SEO hazard it poses, the problems Etsy encountered when it added infinite scroll, and why our recommendation is to proceed with caution.

July 29, 2015

Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech

Duane Forrester wins Search Personality of the Year at the 2014 U.S. Search Awards.

Anyone who knows Duane Forrester, Bing’s senior product marketing manager, knows he’s a got a ton of SEO knowledge to share, plus personality to go with it (he is, after all, the U.S. Search Awards reigning Search Personality of the Year). Duane joined Bruce Clay in the studio for a special episode of digital marketing podcast SEM Synergy.

The podcast episode is 30 minutes filled with future-forward perspective on a lot of the search engine optimization industry’s favorite topics — from how and when wearable tech will really take off to the emergence of digital assistants like Cortana and Siri.

Read on for highlights from this exclusive interview with Duane Forrester. You don’t want to miss it when he sounds off on:

  • What users really want from mobile search
  • The growth of mobile-specific algorithms
  • Why Google Glass actually matters
  • How Duane uses technology to overcome human flaws
  • Bing’s approach to SEO wish lists
  • Why search engines aren’t as transparent as they’d like to be

July 20, 2015

Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Content Writer Interview Questions(9)

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!

July 9, 2015

#Winning at Twitter Chats

#Winning at Twitter Chats

Twitter chats are a crazy-effective way to skyrocket Twitter engagement. The following is a guide that teaches you how to leverage Twitter chats to amplify your brand voice. You’ll learn how to identify Twitter chats that make sense for your niche, engage in them effectively and turbo charge your social media marketing efforts. Fair warning: further reading may result in excess Twitter engagement. Proceed with caution — your Twitter’s about to blow up.

June 16, 2015

In-House SEO or SEO Agency: Which Is Right for Your Business?

SEO in-house or agency

Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It’s a common – and good – question to be asking. The answer depends on your budget and your goals.

Each option comes with its own benefits – and in a perfect world you would likely have both. Here’s Bruce Clay’s take on the issue: “It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”

If it’s a matter of one or the other, however, it’s important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.

Learn SEO

Get the SEO Newsletter

Sign up for search marketing news and actionable articles from Bruce Clay, Inc. delivered to your inbox each month

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept