Kristi Kellogg - 4/15 - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
November 24, 2014
Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.
November 13, 2014
Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and conversions for business in every industry. Bruce is also a generally quotable guy. Ever heard this one?
“It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.” Yep, that’s Bruce! (Tweet This!)
When Bruce is presenting on SEO at an industry conference or education event, I can tell you there’s a rush of gold nuggets on Twitter attributed to him. I recently picked his brain to get some tips for in-house SEOs looking gain buy-in for growing SEO resources. As expected, we’ve captured some keepers. If you’re an in-house SEO and any of this sounds familiar to you, feel free to pin and tweet some classic Bruce Clay quotables. Read on for more Bruce-isms!
October 31, 2014
Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including:
- a leprechaun
- the Queen of Hearts
- Minnie Mouse
- Vanna White
- an Ebola doctor
- the Cheshire Cat
- Queen Bee
- Dwight Shrute from “The Office”
- Tom Cruise from “Risky Business”
- and many more!
See all the costumes and more in Happy Halloween! Bruce Clay, Inc. Is In the Spirit!.
October 21, 2014
Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon
It’s been a busy month, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back as September gave way to October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: 1) the importance of optimizing for mobile at every turn and 2) the importance of a mission that goes far above and beyond sales. Read on for six lessons, straight from Pubcon and SMX East, on these key themes:
- Brand + Mission = Excellence
- Think Bigger: Startups Save the World
- Focus on Users with “Youtility”
- Responsive Design isn’t the Only Choice That Makes Sense
- Click-to-Call Extensions Reap Major Rewards
- 75% of Users Access Pinterest on a Mobile Device: Optimize Accordingly
Read on for more of 6 Digital Marketing Lessons from SMX East & Pubcon.”
October 9, 2014
Persona research is taking data and turning it into a person. That person is your persona and you think about him/her whenever you’re creating your content.
What do personas have to do with social media contests? If you don’t understand your personas, your social media contest is likely to fail. One of the most common reasons why business fail to gain ROI from their social media marketing efforts is their failure to fashion their content to target specific personas.
Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante,,are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information – we do not endorse any of these tactics.
“When you’re dealing with inbound links you have to consider whether the links are organic or inorganic to your site’s theme. You have to understand the policies of the search engines relative to possible penalties. You wouldn’t want to overwhelmingly support a single technique. You have to use any technique in moderation,” Clay advises. “You shouldn’t go from one to sixty links overnight on one technique – that sends a signal to the search engine that you’re involved in a heavy link development program and it could ultimately lead to a penalty. Follow the Google Guidelines. Links should be good for your users, contribute to your site content and make sense.”
Marketing is more challenging than ever — attention spans are shorter, consumers demand more knowledge, and what worked twenty years ago won’t work today. In a session packed with real world examples, Baer shows how brands are wielding transparency and “Youtility” to build trust and business.
October 8, 2014
When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going to take the Pubcon Las Vegas 2014 audience on a tour of the real-time marketing landscape in this afternoon session.
Read the full liveblog coverage to hear the elements that make marketing real time and technologies driving the wearable technology change.
Rob Woods, SEO consultant, will share insights on press outreach that leads to strong links in this Pubcon Las Vegas 2014 session.
Why do press outreach? Mentions and links from press are one of the few authoritative links left that are guaranteed to stay safe for the foreseeable future. Press links have good link equity. One link can lead to many links. Press links are important for small, local sites as well as big, national sites. Caveat: Going after press links are hard work, take time and money, and you are going to face rejection from reporters.
Read how to get ready for an interview, find the right journalists and perfect your pitch in Pubcon Liveblog: Link Building through Press Outreach.
Jason Calacanis is an angel investor who has invested in companies including Uber, ChartBeat, Whisper, SignPost and Thumbtack. He invests $10 million a year and meets with 15 companies a week.
“I spend a lot of my time thinking bigger,” Calacanis says. “And a lot of that has to do with watching Google say ‘I have absolutely no limit to my ambition.’ I spend a lot of time meeting with startups and founders … And that puts me in a unique position to be optimistic and opportunistic.”
Calacanis’s keynote is unique – it’s not tactical or strategy-driven. It’s steeped in reality and meant to simply inspire and inform the audience of the amazing progress that startups and forward-thinking companies are bring to the world in the areas of six global problems. Startups, he asserts, will solve our world’s problems rather than governments. His keynote, that is meant to inspire us, will cover major advances by tech and startup companies.
Read more of Jason Calacanis’s Pubcon Keynote