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September 24, 2013

#SMX East 2013 Interview Series: Roger Montti on Post-Penguin Link Building

Roger Monti

SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.

Read more of SMX East 2013 Interview Series: Link Building Strategies with Roger Montti.

September 19, 2013

#SMX East 2013 Interview Series: Google Glass with Matt McGee

Matt McGee wearing Google Glass.

SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.

Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.

Read more of SMX East 2013 Preview Series: Google Glass with Matt McGee.

September 17, 2013

SEO Newsletter’s Back-to-School Edition: Your Need-to-Know Monthly Industry Roundup

Girl holding books and backpack in front of a chalkboard that reads "Back to School."

Take your seats! It’s time for the Back-to-School edition of The SEO Newsletter. It’s chock-full of information that search marketers and SEOs can use to enrich their sites, including an in-depth look at how to generate engagement objects (for content marketers) and a guide for 101-level SEOs on how to set up Google Webmaster Tools, plus this month’s top internet marketing news.

Read more of Don’t Ditch the Back-to-School Edition of the SEO Newsletter.

September 9, 2013

Pay Per Click Optimization: Don’t Underestimate Assisted Conversions


Weeding out under-performing PPC keywords isn’t as straight-forward as it may seem; sometimes keywords that look like under-performers according to the stats are actually assisting highly valuable conversions. That’s why a critical component of pay per click optimization is identifying and using these keywords. Read on for further explanation of assisted conversions and how you can make the most of assist keywords.

Read more of Pay Per Click Optimization: Don’t Underestimate Assisted Conversions.

September 4, 2013

PPC Optimization: 5 AdWords Features to Strengthen your Campaign

In a recent Learn with Google webinar, Google highlighted five features in AdWords that allow you to examine your PPC campaign from all angles. Learn about the latest functionality within AdWords that allows you hone in on specific dates, or join forces with Google Analytics. Explore reports that give a bird’s eye view of your PPC landscape, allow you to scope out the competition or peruse your customers’ journey before converting.

All five AdWords features are integral to PPC optimization. Discover how to leverage each of them to the benefit of your PPC campaign, with critical insights from Google VIPs and BCI’s Senior SEM Analyst Michael Shore. Explore all the features, or click on a heading to jump around:

1. Time Period Comparisons
2. Top Movers Report
3. Auction Insights Report
4. Search Funnels
5. Google Analytics Columns

Read more of PPC Optimization: 5 AdWords Features to Strengthen your Campaign.

August 22, 2013

Defeat SERP Giants & Mine for SEO Content: This and More in The SEO Newsletter

August’s “Inside/Outside” edition of the SEO Newsletter is hot off the press. As the name suggests, this month’s newsletter takes you inside with a look at in-house SEO content strategies and outside with a dive into competitor research. The SEO Newsletter also has the scoop on all the latest SEO and SMM news, including corporate shuffles and industry shindigs.

Read more of “Defeat SERP Giants & Mine for SEO Content: This and More in The SEO Newsletter.”

August 12, 2013

4 Experts Weigh In After Google Calls Foul on ‘Optimized Anchor Text’ in Press Releases

press release screenshot

At the end of July, Google updated the Link Schemes section of its Webmaster Guidelines. The new addition states that “links with optimized anchor text in articles or press releases distributed on other sites” are an example of unnatural links that are in violation of Google’s guidelines.

In order to better understand the relationship between press releases, links and SEO, I’ve turned to the experts for advice on how to use press releases for traffic and brand awareness now.

Read more of 4 Experts Weigh In After Google Calls Foul on ‘Optimized Anchor Text’ in Press Releases.

August 6, 2013

3 Tools that Get Your Content Shared: Easy As 1-2-Tweet


It’s great to have an ever-increasing following on social platforms, but social media and marketing is about more than numbers — it’s about engagement. A community manager works to foster sharing and conversation in order to increase brand awareness and share of market voice so the brand benefits from top-of-mind recall when it’s time to pull the trigger.

Three tools that help community managers get content shared are ShareThis, ClickToTweet and Twitterfeed. Read on to discover how you, too, can leverage these tools to get your content shared and tweeted.

Read more of 3 Tools that Get Your Content Shared: Easy As 1-2-Tweet.

August 1, 2013

Download the 2013 SEO Factors & Trends Report Today! Plus Read the Latest SEO Newsletter

SEO Factors

Extra, extra! Bruce Clay, Inc. has just released its annual SEO Factors and Trends Report, a high-level snapshot of the multifaceted SEO reality where evolving SERPs, changing Google products and shifting searcher behavior converge to make one very complex optimization environment.

Read more of The 2013 SEO Factors & Trends Report is Released.

July 26, 2013

100 SEO Tips and Internet Marketing Insights: Takeaways from 100 Days with Bruce Clay

Ryan Gosling and George Clooney with text reading "Hey girl, this SEO is on fire"

About 100 days ago, I packed up my desk as a newspaper editor and joined Bruce Clay, Inc., ready to learn everything there was to know about SEO from the man who named it. After SEO training sessions and myriad research, interviews and Q&A sessions, my brain is abuzz with facts, figures and tips … and since search is social, it only makes sense that I share them!

So here they are: my top 100 SEO tips and online marketing takeaways from 100 days at BCI: on SEO, on technical matters, on content and on social media.

Read more of 100 SEO Tips and Internet Marketing Insights: Takeaways from 100 Days with Bruce Clay.

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