Bruce Clay, Inc. Blog - 4/12 - Kristi Kellogg
Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook. Connect with her on Twitter and Google+. Get the whole story at KristiKellogg.com.
Posts by Kristi Kellogg
September 11, 2014
When Rhea Drysdale, the CEO and co-founder of Outspoken Media, takes the SMX East stage on Oct. 2 , I have a feeling it’s going to be a packed house. The award-winning New Yorker has a keen understanding of SEO, online reputation management, social media and more — all of which she’s going to share in “Long-Term SEO: How to Win for Years, Not Days,” alongside Internet marketing VIPs from Trulia, Intel and Ogilvy & Mather.
Today, the SMX East 2014 Speaker Series continues as Drysdale shares her insights on building an SEO team and agency that thrives, staying ahead of the ever-shifting SEO target, what the wins and risks of SEO look like and much more. DISCLAIMER: Further reading might result in increased motivation. Continue at your own risk.
September 9, 2014
Earlier this year, Search Engine Journal reported that the mobile market will generate an estimated $261 billion more in 2015 than it did in 2012. This is no surprise, considering that the average American now spends two hours a day on a mobile device.
It’s an undisputed fact that mobile optimization is a critical component of SEO, and Internet marketers are hungry for the latest tactics concerning mobile optimization. Later this month, you’ll find marketers gathered at Search Marketing Expo (SMX) East 2014, and one of the must-attend sessions of the conference is “What SEOs Should Be Doing With Mobile” (Oct. 1 at 9 a.m.), featuring SEO VIPs Jim Yu, Cindy Krum, Michael Martin and Gary Illyes.
Here’s a sneak preview of those mobile SEO insights as Yu, founder and CEO of BrightEdge, joins us for the second installment of our SMX East 2014 Speaker Series. Yu has made a name for himself in SEO, marketing and software development. Prior to founding BrightEdge, Yu led teams at Salesforce and IBM. He’s an in-demand speaker, sharing his knowledge at conferences around the globe. Today, he’s sharing them right here in an exclusive interview for the Bruce Clay, Inc. Blog.
September 5, 2014
Search Marketing Expo (SMX) East 2014 is right around the corner. In less than a month, Internet marketers will gather in the heart of New York for the conference of the fall. More than 100 experts on SEO, SEM, social media and content marketing experts will share their top strategies and recommendations in tactic-packed sessions Sept. 30 through Oct. 2, Bruce Clay among them.
For your convenience, this post has links to ALL of our liveblog posts. We’ll update it constantly throughout the conference to bring you the latest key-session content.
August 25, 2014
SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success
Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I’ve invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his vast SEO knowledge with the next generation of Internet marketers as a guest lecturer at New York University.
“Anything that requires some strategy and a burning desire to figure out the why tends to be what gets me revved up,” White said. “More than anything I like to make my clients stupid successful.
White will be speaking in two sessions at SMX East: “Earning Authority: Successful Link Acquisition & Auditing Advice” and “Keyword Research For Better Content & Audience Engagement.” Accordingly, I picked his brain on keyword best practices, content marketing success stories, link management and more.
August 5, 2014
According to eye-tracking research, people actually look at online photos only 42 percent of the time — and the images they look at only hold their attention for less than a second. After extensive eye-tracking research, Jakob Nielsen and Kara Pernice concluded that there were clear factors that attract and repel online readers.
“There are some very creative, captivating images … graphics that evoke emotion, graphics that relay a message far better and faster than words, and graphics that illustrate a process or instructions. People look at and respond positively to these graphics. But generic and pointless images are about as compelling as a garden slug.”
When creating blog posts or web pages, images are a critical factor for both reader engagement and search engine optimization (think ethical ALT attributes and optimized file names). Readers love images. Photos draw them in and make them want to read the content. Pick up any magazine or newspaper — every article and ad speaks to this. Photos can work to inspire a feeling or clarify a concept, and they are always useful in making a page more interesting just by breaking up the text.
There are hundreds of thousands of artwork options available online — but not all photos are created equally. If you want maximum engagement, consider these five factors when making your selection.
July 24, 2014
Google Author Rank is coming. Author Rank is an algorithmic analysis of an author’s authority which is used as a search engine ranking signal. When Google Author Rank comes, you’ll want to be ready, having firmly established yourself as a trustworthy authority. Now is the time for authors, journalists, bloggers and other content creators to evaluate themselves as authors in the way a search engine would. With last month’s disappearance of author photos from the SERP, we believe we’re closer than ever to the actualization of Google Author Rank.
Read more of Google Author Rank is Coming; ClearVoice is Ready.
July 16, 2014
When John Mueller announced Google was “simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count,” he asserted that this change was simply an effort to de-clutter the SERP. Prominent Internet marketers, however, had their own theories on Google’s latest bold move.
Here we evaluate some of the theories posed by industry thought leaders about why Google has cut author photos from SERPs. We also explore how the removal of author photos in SERPs may actually signal Google’s interest in adding author reputation as an algorithmic ranking factor.
July 10, 2014
Your resume is the first thing a hiring manager is going to see when you apply for a job — is your SEO resume optimized to make a good first impression? SEO Manager Mindy Weinstein talks about the factors that make or break an SEO resume:
Read more of 4 Factors that Make or Break an SEO Resume.
June 25, 2014
In recent years, search engines have devalued links coming from press releases — and while Internet marketers were less than thrilled over the loss of direct SEO benefits, press releases still matter — a lot. Press releases have strong branding value, especially if a journalist turns your press release into an article that will reach the masses and live online.
Engaging press releases benefit all parties involved — journalists and editors get clued in on story leads, and brands and businesses are able to get highly valuable media coverage. How valuable is media coverage? According to Starch Research, news articles have “three times more credibility and six times more readership than paid advertising.” For more than a century, press releases have served as a direct line to media professionals and the starting point of many articles.
June 19, 2014
Tonight Bruce Clay joins Bing’s Duane Forrester, aimClear’s Marty Weintraub and Message Medium’s Maisha Walker for an evening of audience-driven Q & A in Chicago at Search + Social: The Future of Your Business Online (an interactive event powered by Bing and Inc.). Attendees will ask these Internet marketing leaders anything and everything pertaining to search engine optimization, content strategy and social media marketing.
Last month the Search + Social panel kicked off with at Inc. Magazine’s 3-day Grow Your Own Business Conference in Nashville. The Search + Social panel was such hit that when the session broke for lunch, a third of the audience stayed in their seats, hands raised and pens poised for more answers — the Q & A continued for an hour and a half past the session’s end!