Kristi Kellogg - 4/16 - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
February 18, 2015
All month long, we’ve interviewed select Search Marketing Expo (SMX) West speakers. Each exclusive interview offers a sneak peak of what’s to come when these SEO powerhouses take the SMX stage next month. Today, we welcome president of Alliance-Link Debra Mastaler. She’ll be sharing her insights on link building with the SMX audience in “Link Building Fundamentals.”
“I came into the SEO industry in late 1999 by way of owning a directory called TheOrganicWayMarket.com. Within six months of launching it, I dominated almost every organic term being used in the directory. I was practicing SEO, but didn’t know it at the time,” Mastaler explained. “Once I figured it out, I closed the directory and concentrated on link building full time. It’s been fun and I’ve never looked back.”
Read on to discover Mastaler’s thoughts on the search, social, link building and more.
February 16, 2015
Meet Dr. Pete Meyers — Moz’s marketing scientist and the brains behind the MozCast. MozCast reports volatility of Google SERPs as a weather report, measuring the changes in Google rankings daily in an effort to track algorithm changes.
“MozCast was born out of my frustration that Google admitted to hundreds of search changes every year, and we could only name a handful,” Meyers explained. “The project has evolved a lot in the past three and half years, and the one thing I’ve heard from a lot of people is ‘Thanks for letting me know I’m not crazy.’ There are so many times when we think something changed, and we just need that gut-check. I hope MozCast helps fill that gap.”
Running MozCast positions Meyers as a SERP historian. On March 3, Meyers will present “Dr. Pete’s Guide To The Changing Google SERPs” at Search Marketing Expo (SMX) West. He’ll bring audiences up to date on all the latest changes to the SERP, the Knowledge Graph boxes, the Local Pack, display carousels and more. Today, Meyers joins us on the blog for an exclusive interview about all things Google-related.
February 12, 2015
Search Marketing Expo (SMX), one of the search marketing industry’s biggest events, comes to San Jose next month March 3-5. As always, the Bruce Clay, Inc. team will be there. Read on to find out where you can find Bruce Clay and the rest of the team throughout the conference! If you have yet to register, make sure to use our exclusive discount code to save 10 percent: BRUCECLAYSMXW15.
Read on to find out where the Bruce Clay team will be all conference long, including Virginia Nussey and Kristi Kellogg’s liveblog schedule.
February 11, 2015
If you keep tabs on the Internet marketing industry’s thought leaders, you’ve heard of aimClear president Marty Weintraub. Weintraub has written two books, publishes a widely successful blog and was named the 2013 Search Personality of the Year. He’s speaking at Search Marketing Expo (SMX) next month in “Keywords are Dead — Long Live Concepts, Entities and Audiences!” on March 3.
In this exclusive interview, Weintraub candidly discusses:
- The death of keywords and the new means of targeting
- The biggest marketing mistake that can be avoided in 2015
- The origins of his company and its effect on his company’s culture
- Advice for starting a blog and being perceived as a thought leader
February 9, 2015
Luke Summerfield is on a mission to help others achieve their peak level of performance. It’s what he does every day at HubSpot as the partner services manager.
“I’m inspired to help others unlock what they are fully capable of and see the impact that makes on their mindset and life,” Summerfield explained.
For brands and businesses, unlocking potential in the digital realm means healthy conversion rates, which is one of Summerfield’s specialties. He will take the SMX West stage next month to share his strategy and insights in “Conversion Rate Rock Stars.”
In a preview of what’s to come in his March 2 session, he joins us on the blog today for an exclusive interview. Read the interview and find out what Summerfield has to say about:
- Performance coaching
- Driving human behavior
- Having a growth mindset
- Brands that are winning marketing
- And more!
- his role at Google and his background
- secure search and threats to online security
- the importance of creating a good mobile experience for small business owners
- the future of mobile development
February 4, 2015
We’re gearing up for Search Marketing Expo (SMX) West 2015 with interviews of key speakers in our SMX West Speaker Series. Today we welcome Bill Slawski, president of SEO by the Sea and director of Search Marketing at Go Fish Digital.
An SEO for nearly 20 years, Slawski has major experience and knowledge to bring to the table. Slawski takes a technical approach to SEO, unafraid to pore over search engine patents to reveal the gears and levers powering search engine algorithms and technologies. He’s written more than 1,000 blog posts and is a regular speaker at major industry conferences. SMX West attendees can catch him speaking on March 3 at 9 a.m. in “The Growth Of Direct Answers: How Should SEOs React.”
For site owners and SEOs, there’s a question of whether Google’s direct answers are stealing their clicks and credit. The SEO industry is facing an evolution as marketers must extract opportunity from the new answer-box-filled SERP. Bill Slawski is just the SEO to help guide us to the possibilities.
February 2, 2015
The Search Marketing Expo (SMX) West Speaker Series continues with Mindy Weinstein — Bruce Clay, Inc.’s own director of training. Alongside Bruce Clay, Weinstein leads the acclaimed SEOToolSet® Training and speaks on the latest digital marketing trends at major industry conferences, including SMX, Pubcon and others.
Audiences are in for a treat when she takes the SMX West stage on March 2 for “Keyword Research for Better Content & Audience Engagement.” Her presentation, entitled “Becoming a Mind Reader First,” will focus on the steps digital marketers should take — before wielding their favorite keyword research tools. Weinstein will discuss how to use customer and prospect data to begin a keyword list.
Jump into Weinstein’s interview and discover her thoughts on what’s missing from keyword research, plus the most common SEO questions she encounters, her top tips for creating content, insight into SEO tools, her thoughts on social media and more. .
January 28, 2015
Today we’re kicking off a month of interviews with brilliant minds from the SMX West speaker line up, including Duane Forrester, Senior Product Manager at Bing, Bill Tancer, General Manager at Experian and New York Times best-selling author, Dr. Pete Meyers, Marketing Scientist at Moz and Luke Summerfield, Partner Services Program Manager at HubSpot. Look for these white hot interviews in the coming weeks.
Up first is an interview with a very special guest: Google Webmaster Trends Analyst Gary Illyes. SMX West attendees can catch him speaking in two sessions on Wednesday, March 4. Read on to find out what llyes (an avid sky diver and scuba diver) has to say about:
And more! Click through to dive in to SEO with Googler Gary Illyes.
January 9, 2015
Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.
December 23, 2014
All year long we’re all about SEO, SEO, SEO — but this week it’s more like “Ho! Ho! Ho!” as we celebrate the season! First and foremost, we want to wish a safe and happy holiday to all our readers, clients and friends in the industry. What a great year it’s been! As is tradition, our team spent the final week of 2014 battling it out on the race track at MB2 Raceway, Secret Santa-ing and, of course, eating. The office itself is a winter wonderland. Read on to find out what we’ve been up to this week!