Internet Marketing
January 7, 2010
So You Wanna Reap the Marketing Benefits of a Business Blog?
Here’s a scenario you may have experienced or may even be involved in today. You’re an Internet marketer and a client has come to you for advice about business blogging. “Great idea!” you think, always happy to help when a client comes to you asking to devote more resources toward important SEO initiatives.
And then it occurs to you that your client may not fully understand what they stand to gain from a blog.
Like most things that are done for business, the cause is rarely “just for fun”. Before launching a new project, the goals or expected benefits of the project have to be defined. If resources are being devoted to a project, you want to know about the potential for a return on that investment.
Here are six Internet marketing goals that can be achieved with a business blog. Keep these in mind when creating that killer blog content and you’ll be contributing to a focused, effective and valuable tool for your business in no time.
Read more of So You Wanna Reap the Marketing Benefits of a Business Blog?
November 30, 2009
New & Improved: Bruce Clay, Inc.’s SEO Blog
Sound the trumpets and bring out the good china! There is exciting news to celebrate here on the Bruce Clay, Inc. blog! After months of planning and programming, the hard work has come to a proud and happy ending. Welcome to the new and improved Bruce Clay, Inc. blog.
Earlier this year, BCI staffers with a role in the blog swore an oath to make it better. A blueprint had been laid out by Internet marketing maven Patrick Sexton. He had spelled out several shortfalls of the blog’s design and function in constructive detail. His suggestions would serve to increase conversation and visual appeal, and in it we saw a vision for a better blog.
With a plan in front of us, we aimed our sights on several goals and announced them to readers, who replied with supportive and encouraging comments. It appeared we weren’t the only ones eager for change. Today we’re all aflutter because the newly redesigned blog is live! Just in time for the holidays, here are some of the new features we’re glad to bring to the blog. Read more.
November 5, 2009
Don’t Be Controversial! (And Other Inflammatory Statements to Entice You to Read This Mild-Mannered Advice)
They say different people learn different ways. Some people learn by seeing. Some learn by hearing. Some learn by doing. In truth, it takes a little bit of everything to become a subject master.
Let’s take blogging, for example. When I took over the position of BCI blogger, I couldn’t get my feet wet fast enough. The bar so high and … Read more
June 26, 2009
Friday Recap: Robo Edition
Welcome to your favorite part of the week — the weekend! Or is your favorite part the Friday Recap? After the week you had, you deserve them both, so let’s get this thing started!
The second Transformers movie was released Wednesday and the harsh reviews are getting almost as much buzz as the movie itself. Susan contends that there weren’t enough … Read more
June 23, 2009
A Corporate Blogger’s Starter Guide
A few week’s back, Lisa Barone penned a post on Outspoken Media, seductively titled Why I Hate Bloggers. She makes a point most can relate to: there are more blogs that you don’t read than those you do read. It’s funny hearing the message come from a renowned blogger — an entertaining, educational, well-respected one, at that — but we … Read more
June 10, 2009
Rank Top Inbound Marketing Tactics by Trust – SEM Synergy Extras
It wasn’t long ago that the outbound marketing methods were a marketer’s only option. Traditional push marketing involves getting your message in front of your target audience, whether or not they’re looking for it. TV ads, print ads and cold calling are all examples of outbound/push marketing. These days marketers have an advantageous new weapon in their arsenal. Inbound marketing, … Read more
April 13, 2009
Commenter Etiquette 101
Generally I labor under the delusion that most people are smart and compassionate. And on the whole, this does seem to be the case. People hold doors for me, say please and thank you, and smile back. Unfortunately the advent of the Internet and the ability to remain cloaked and anonymous has led to some people being able to let … Read more
February 24, 2009
Hold on to Your Hard Hats: Blog Renovation Zone
Pat & Me at SES SJ Search Bash. Photo by the lovely Kate Morris.
Patrick Sexton is a wildly passionate, remarkably generous and insanely crafty SEO. This morning he gave me some sound advice on how to make the BC blog better. I’m still blushing over the obvious effort and care he took to do so.
You may recognize Pat from a … Read more
February 19, 2009
True Confessions of a Boring Blogger
Hi, my name’s Virginia and I used to be boring.
I’m here today because I get it.
No, I think I finally get it.
Marketing. The science. The art. Its value to humanity. Its relationship building potential. Its place in this whole big world of ours. I get it now.
It started as a directive.
For some time now I’ve watched the number of … Read more
January 8, 2009
An Online Evolution of Language
The topic of how the face of the English language is changing, especially because of the Internet, has been stewing in my mind for months. As a writer, the power of language and communication is of personal interest. And as someone who has a relatively solid grasp on grammar and spelling, I used to fall on the side of traditionalism. … Read more
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