Bruce Clay Blog : 4/22 : Paid Search/Online Ads
October 5, 2009Amazing PPC Tactics
Good afternoon from the Big Apple. Ready for an amazing session? Amazing PPC Tactics is a safe bet, wouldn’t you say? Roll call: Moderator: Matt Van Wagner, President, Find Me Faster Speakers: Addie Conner, Director of Search Marketing, Course Advisor Inc. Brad Geddes, Founder, bg Theory, LLC Dan Soha, CEO, Five Mill, Inc. David Szetela, [...]
August 26, 2009
PPC Educational Resources – SEM Synergy Extras
David Szetela, CEO of pay per click marketing firm Clix Marketing, was my guest on SEM Synergy today, and the PPC master had lots to share in the area of PPC campaign planning for seasonal peaks. Actually, he’s got lots to share on all things PPC — which you can see by David’s relentless participation [...]
August 18, 2009
Our SEO Newsletter Turns 70!
After averaging around the neighborhood of four posts a day during SES San Jose, you were starting to jones for more from the Bruce Clay blog, weren’t you? In between the liveblogger marathon and writing up this post you’re reading now, the Bruce Clay media team has been busy crafting this month’s SEOToolSet Newsletter. It’s [...]
August 13, 2009
The New Search ROI: Measuring More than Conversion
Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are: Thomas Bindl, Founder & CEO, Refined Labs GmbH James Colborn, Director, Microsoft Advertising, Microsoft Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics Niraj Shah, Product [...]
August 12, 2009
SES San Jose Keynote with Nicholas Fox
For some background, Nicholas Fox is the business product management director for Google AdWords. According to his speaker bio, he “is responsible for the development and improvement of the algorithms that determine the display, ranking, and pricing of AdWords ads on Google and its partners. Nicholas also leads product management for AdWords bidding features, which [...]
The Death of Last Click Attribution & Its Impact
For this revealing session we’ve got moderator Craig Macdonald, VP of Marketing & Product Development, Covario. Our speakers are: Adam Goldberg, Chief Innovation Officer, ClearSaleing Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen) Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo Mark Grote, Sr. Search Advertising Manager, Microsoft Craig says there’s [...]
July 15, 2009
The Findability Formula – SEM Synergy Extras
On SEM Synergy today, Bruce and co-hosts Susan, Jim Stratton and myself discussed some new online ad opportunities as well as a familiar ad platform in the online search industry, pay per click advertising. Global marketing agency Interpublic has predicted that search advertising will be the only major marketing medium to grow its market this [...]
June 10, 2009
Rank Top Inbound Marketing Tactics by Trust – SEM Synergy Extras
It wasn’t long ago that the outbound marketing methods were a marketer’s only option. Traditional push marketing involves getting your message in front of your target audience, whether or not they’re looking for it. TV ads, print ads and cold calling are all examples of outbound/push marketing. These days marketers have an advantageous new weapon [...]
April 29, 2009
Internet Marketing Trends – SEM Synergy Extras
In an industry that’s as keen on data as ours, there are always reports being released about the state of the trends of the surveys, if you know what I mean. Not to knock data or anything — I realize as well as the next blogger that attention to numbers is no passing fad. But [...]
April 27, 2009
Do You Yahoo?
It appears that Yahoo and Microsoft are still in the grips of a tangled tango, their long talks about a search advertising partnership remain hot and heavy. For more than a year now, the two companies have been in on-again/off-again discussions about a merger, partnership or some other strategic opportunity that would give the duo [...]
