Bruce Clay Blog : 4/24 : Paid Search/Online AdsApril 25, 2011
Much has been written about Google’s “Quality Score” — how it’s calculated, how it works (or doesn’t work), which segments of your marketing efforts are affected by it, what are the myths, who’s happy and who’s not, what’s relevant, etc. Trying to sort through all the information can be a dizzying endeavor.
Quality score is increasingly important in Google AdWords. The Quality Score is used to assess the relevance of an ad to searchers based on ad click-through rate, engagement with the site and a measurement of the relevancy of the ad and landing page compared to the keyword associated to the search query.
So, if you’re managing your own pay-per-click (PPC) campaigns and want to improve on your ad position and Quality Score, you need to go straight to the source – Google itself, to view its current definition for Quality Score.
Read more of What’s All This About Google’s Quality Score?.
April 18, 2011
We live in a consumerist world. Everywhere we look, someone is trying to sell us something.The world tells me I need at least 100 new things on a daily basis. Lucky for most of us, we’ve learned how to tune out the noise, which is why targeted online advertising is a savior for many businesses.
Mostly, I just ignore ads. But, on occasion, I might like to know that there is a deal happening at the local spa versus a discount on power tools at the hardware store. This is the reason advertising on the Web using tactics like pay per click is a hundred times better than other types of advertising, and why companies should invest in it to replace some of their stale old ad campaigns.
December 2, 2010
With the holiday season well upon us and 2011 right around the corner, I thought I’d sit down with Javier Ruesga, SEM analyst and paid search pro here at Bruce Clay, Inc. to talk about some tips for holiday PPC campaigns and other ideas for year-round ad success.
Read more of PPC for the Holidays: What You Should Know
November 17, 2010
Google’s strange new fashion site Boutiques.com launched in beta today at prime time before the holidays. For merchants, the concept is similar to pay-per-click ads, with retailers paying when a user clicks through from Boutiques.com to their websites. For users (ahem, women users for the time being), it’s a personalized online store aiming to bring targeted clothing, accessories and inspirations for outfits based on your personal style. But what does it mean for search?
Read more from Google Boutiques: One Giant PPC Ad Wrapped in a Bow
July 20, 2010
Let’s just jump right into the next section, shall we? We’re talking about building your marketing strategy with Melanie Mitchell, SVP/Search Marketing Strategy at Digitas, David Szetela, CEO, Clix Marketing, and Dave Roth, Director of Search Marketing at Yahoo.
Read more from Marketing Strategy: Don’t Forget Search.
June 9, 2010
This is going to be a great session because not only do I get to liveblog, but I went to the restroom BEFORE the session this time – live and learn right?
No – seriously I’m looking forward to this session because I’ve recently been heavily involved in consulting for an agency client on the issues site owners face in proper online attribution. So I’m hoping that not only will I be able to provide a quality liveblog record of the session, but that I might even learn a thing or two along the way myself.
June 8, 2010
Welcome back from lunch, good people. As always, SMX laid out a great spread with food fit for kings and… okay, you got me. I totally just ate popcorn. And I’m going to get more tomorrow. And possibly between sessions. But enough about my butter and salt addiction, we’ve got conversions to talk about.
The speakers are:
Scott Brinker, President & CTO, ion interactive, inc. (@chiefmartec)
Christine Churchill, President, KeyRelevance.com (@keyrelevance)
Vic Drabicky, Director of International and Vertical Market Development, Range Online Media (@vicdrabicky)
Scott Miller, CEO, Vertster.com (@optimizeit)
Read more of Pay Per Click Track: Pump Up Those Conversions!
March 4, 2010
The room is pretty sparse because Ask the Search Engines is happening in the large hall. I know there’s great coverage of that happening so I decided to give readers an alternative with the Analytics & Conversion Track.
Moderator: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect
Nadir Hussain, COO, Media Flint, Inc.
Leigh McMillan, SVP, Marchex Voicestar, Marchex
Wister Walcott, co-founder and VP of Products, Marin Software
Vivian Yang, Senior Manager, Global Direct to Consumer Marketing, Electronic Arts, Inc.
Read more from Measuring How Search Ads Drive Offline Conversions
March 3, 2010
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Brian Boland, Manager, Direct Response Solutions, Facebook
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Michael Kahn, SVP, Marketing, Performics
Will Scott, President, Search Influence
Facebook’s Brian is starting the session. He’s going to give an overview of how Facebook ads work. About half the audience is using Facebook ads now.
Read more from Facebook Ad Tactics For Search Marketers
March 2, 2010
Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers
Read more about Supercharging Your Descriptions with Sitelinks.