SEO Archives - Page 3 of 139 - Bruce Clay, Inc. BlogSeptember 30, 2014
In this opening Summit session at SMX East, the SEO thought-leading veteran Marshall Simmonds puts to rest the popular critique of search engine optimization, “SEO is dead.” He explains: “If Google is constantly changing, we [search marketers] have to be constantly moving to meet those changes. SEO can never have a beginning, middle and end because it’s constantly changing. The second upper management believes SEO is dead is the moment you start failing.”
Read more in SEO Is Never Dead with Marshall Simmonds.
September 25, 2014
Odds are good that maintenance and promotion of your website fall somewhere in the middle of your skill set, from expert to overseer. Even if you’re hands off, it would do you good to know what’s new and next in SEO. That way, you can make sure your web presence is capitalizing on opportunities. To that end, you’ll find the latest SEO info from the last few months, and the search engine optimization tips it necessitates, in this article that covers:
- The Google Quality Rating Guidelines, a brilliant resource that illuminates Google’s quality assurance program for its search results. Written for human QA reviewers, the document explains how to judge quality, on-page elements and reputation of websites in a variety of categories. Here we shed light on new ways to understand how Google determines expertness, authority and trust.
- Google’s abandonment of Authorship markup. Author photos and bylines next to search results are gone, and the 35% click-through rate increase those photos seemed to generate. Do you have authorship markup on your site? Will you remove it? Maintain it? Nofollow links? Find out what to do about authorship markup here.
- A new minor ranking signal in HTTPS (secure encryption). When Google confirms anything to be a factor in their ranking algorithm, businesses seeking a competitive edge take note. But before you demand your webmaster secure your entire site, learn the costs and requirements of HTTPS.
- An adjustment to the local ranking algorithm known as the Pigeon Update. Google says the new local algorithm has improved distance and location ranking parameters and that the new local algorithm now more closely resembles the standard web algorithm. So, what does that mean for getting your business ranked in Google’s local search results?
How well do you understand how your own site is performing? Many website owners know when their online business is up or down, but have only a vague sense of why. But it is possible to know specifics, the kind of analytics and facts you need to make informed decisions that will improve your site’s […]
September 19, 2014
Earlier this year, the landscape of SEO and Internet marketing shifted in a significant way when mobile search traffic overtook desktop search traffic. Mobile traffic will only continue to rise, and brands and businesses simply cannot afford to miss out on mobile opportunities. If you have not yet incorporated mobile SEO and mobile social strategy, the time is now.
Cindy Krum, CEO of MobileMoxie, travels the globe educating major businesses and brands on what matters most in mobile marketing, chiefly in the areas of SEO and social media. She’s also the author of “Mobile Marketing: Finding Your Customers No Matter Where They Are.” She’ll be sharing her insights onstage at this month’s Search Marketing Expo (SMX) East 2014 in “What SEOs Should Be Doing With Mobile” on Oct. 1 at 9 a.m.
Read more of SMX East 2014 Speaker Series: What Matters Most in Mobile with Cindy Krum to discover key insights from this mobile maven as I interview her on all things mobile.
September 11, 2014
When Rhea Drysdale, the CEO and co-founder of Outspoken Media, takes the SMX East stage on Oct. 2 , I have a feeling it’s going to be a packed house. The award-winning New Yorker has a keen understanding of SEO, online reputation management, social media and more — all of which she’s going to share in “Long-Term SEO: How to Win for Years, Not Days,” alongside Internet marketing VIPs from Trulia, Intel and Ogilvy & Mather.
Today, the SMX East 2014 Speaker Series continues as Drysdale shares her insights on building an SEO team and agency that thrives, staying ahead of the ever-shifting SEO target, what the wins and risks of SEO look like and much more. DISCLAIMER: Further reading might result in increased motivation. Continue at your own risk.
September 9, 2014
Earlier this year, Search Engine Journal reported that the mobile market will generate an estimated $261 billion more in 2015 than it did in 2012. This is no surprise, considering that the average American now spends two hours a day on a mobile device.
It’s an undisputed fact that mobile optimization is a critical component of SEO, and Internet marketers are hungry for the latest tactics concerning mobile optimization. Later this month, you’ll find marketers gathered at Search Marketing Expo (SMX) East 2014, and one of the must-attend sessions of the conference is “What SEOs Should Be Doing With Mobile” (Oct. 1 at 9 a.m.), featuring SEO VIPs Jim Yu, Cindy Krum, Michael Martin and Gary Illyes.
Here’s a sneak preview of those mobile SEO insights as Yu, founder and CEO of BrightEdge, joins us for the second installment of our SMX East 2014 Speaker Series. Yu has made a name for himself in SEO, marketing and software development. Prior to founding BrightEdge, Yu led teams at Salesforce and IBM. He’s an in-demand speaker, sharing his knowledge at conferences around the globe. Today, he’s sharing them right here in an exclusive interview for the Bruce Clay, Inc. Blog.
September 5, 2014
Search Marketing Expo (SMX) East 2014 is right around the corner. In less than a month, Internet marketers will gather in the heart of New York for the conference of the fall. More than 100 experts on SEO, SEM, social media and content marketing experts will share their top strategies and recommendations in tactic-packed sessions Sept. 30 through Oct. 2, Bruce Clay among them.
For your convenience, this post has links to ALL of our liveblog posts. We’ll update it constantly throughout the conference to bring you the latest key-session content.
August 25, 2014
SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success
Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I’ve invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his vast SEO knowledge with the next generation of Internet marketers as a guest lecturer at New York University.
“Anything that requires some strategy and a burning desire to figure out the why tends to be what gets me revved up,” White said. “More than anything I like to make my clients stupid successful.
White will be speaking in two sessions at SMX East: “Earning Authority: Successful Link Acquisition & Auditing Advice” and “Keyword Research For Better Content & Audience Engagement.” Accordingly, I picked his brain on keyword best practices, content marketing success stories, link management and more.
August 21, 2014
Do you have an action plan now that Google says HTTPS is a ranking signal?
Are you eager for the next Penguin Update?
Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach?
As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been:
- A mini Panda update
- Confirmed progress on a coming Penguin update
- And a new ranking signal, SSL encryption
In this Hangout you’ll hear what we’re doing and recommending for our clients in light of the recent Google updates. Our SEO manager, Mindy Weinstein, and our senior lead SEO analyst, Rob Ramirez, video chat about those three big changes to Google’s organic ranking algorithm and touch on takeaways from our reading of the 160-page Google Quality Rating Guidelines version 5. Listen to our conversation and read the highlights below in Hangout on Recent Google Updates: Panda, Penguin and HTTPS.
August 18, 2014
A major facet of SEO is convincing search engines that your website is reputable and provides real value to searchers. And for search engines to determine the value and relevance of your content, they have to put themselves in the shoes of a user.
Now, the software that looks at your site has certain limitations which SEOs have traditionally exploited to keep certain resources hidden from the search engines. The bots continue to develop, however, and are continuously getting more sophisticated in their efforts to see your web page like a human user would on a browser. It’s time to re-examine the content on your site that’s unavailable to search engine bots, as well as the reasons why it’s unavailable. There are still limitations in the bots and webmasters have legitimate reasons for blocking or externalizing certain pieces of content. Since the search engines are looking for sites that give quality content to users, let the user experience guide your projects and the rest will fall into place.
Read why you might want to block content from search engine bots and the SEO recommended way to do so in Nowhere Left to Hide: Blocking Content from Search Engine Spiders.