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June 22, 2016

How SEO Ranking Factors Are Changing – Latest Research at #SMX Advanced

Search Ranking Factors panel at SMX

SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.

Read more to find out How SEO Ranking Factors Are Changing.




June 14, 2016

VIDEO: Dr. Pete Meyers on Major Search Changes and How to Deal

Google’s search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.

At Bruce Clay, Inc., we’re always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.

Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!




June 3, 2016

What Is Google PageRank, How Is It Earned & Does It Matter in 2016?

When a user enters a search query, the search engine’s number one goal is to return results that are high-quality, relevant and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which webpages best fit the bill is PageRank.

So what is PageRank? PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.

Read about how PageRank is earned and transferred.




May 5, 2016

Google’s Report on SEO Conduct & Webspam: Ethical SEO Help for Businesses

Referee

Your business is on the field of one of the most competitive games of all: organic search rankings. If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors. If you don’t follow the rules, you have no chance of scoring those goals if there’s a referee on the field.

Search engines play the role of referee in the search engine optimization game. For business owners, that means ethical SEO conduct pays off.

This week Google published a report titled “How we fought webspam in 2015” chronicling what they discovered and accomplished last year. This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid.

Read more of “Google’s Report on SEO Conduct & Webspam: Ethical SEO Help for Businesses




April 22, 2016

Google’s Outbound Link Penalties: How to React without Overreacting

padlocked gate - stay calm message

Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many.

This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site’s links as untrustworthy.

But there were warning signs from Google that penalties loomed …

In this post by our VP of organic search operations and former search engine rep Duane Forrester, you’ll find out:

  • What Google posted a few weeks before the penalties came down.
  • How not to overreact to the Google penalties
  • What to do to clean up links in your product reviews and other pages, and
  • What this move might foretell

Click to read the article.




March 25, 2016

Page Speed Issues Overview for SEO

You probably know that page speed is a search engine ranking factor. (Hello, Google AMP initiative?) Not only will the users of your site have a better experience, but a faster loading page gets plus points when Google or Bing are ranking it. So SEOs use tools that help them find ways to optimize the page load time, like GTMetrix, Google PageSpeed Insights and YSlow.

Of course, there’s always that one SEO analyst who wants to know why the recommendations are made to defer JavaScript parsing, reduce cookie size, or leverage browser caching.

And actually, now that you mention it, there is value in taking a step back and describing the process of page loading, whether by a browser or a search engine, and what the page speed improvement recommendations address. Read “Page Speed Issues Overview for SEO.”




March 17, 2016

Mobile Friendly SEO Ranking Boost Gets Boosted in May

mobile seo ranking boost may 2016

Generally speaking, Google’s April 2015 mobile-friendly algorithm update (dubbed “Mobilegeddon” by the SEO industry) was sort of a bust. Months of talk about an organic ranking boost to mobile-friendly, aka mobile SEO compliant, websites turned out to be mostly hype.

While it did spur many sites to make their sites better for smartphone users, there was not a lot of movement across mobile search engine results pages, especially at the top of SERPs. And the mobile-friendly “boost” was ultimately implemented as a tiebreaker among sites that were deemed to have equal ranking strength — a condition that rarely occurs.

Another mobile ranking boost announcement has just come out of Google. The announcement says that they will be increasing the effect of the mobile friendly ranking signal in May of this year.

Read more about the coming change …




March 9, 2016

Free SEO Tool: Maintain a Transparent Site with the SEO Cloaking Checker

Reveal Your Site's True Colors

No one likes to be deceived. So when search engines see that you’re showing a different version of the same URL to spiders than you are to users, it’s a red flag considered as red or deceptive as scraped content, doorway pages, and link schemes. Whether it’s done on purpose or without your knowledge, cloaking can result in lower rankings or a manual action notification. So how do you know if your site is cloaking? The SEO Cloaking Checker will tell you.

The SEO Cloaking Checker is a free, simple and fast tool that shows you whether your site is cloaking. Learn how to use this handy tool, when to use it, and what to do after you get the results.

Read Free SEO Tool: Maintain a Transparent Site with Search engines and Users with the SEO Cloaking Checker.




March 3, 2016

App Developers: What You Need To Know About Apple iOS App Search & Universal Links #SMX

In SEO we focus a lot on Google, but app developers have a special need to get their app content to show up in Apple Search as well as Google.

Take a crash course on Apple Search and Universal Links, the latter of which are used to get your iOS and Android apps to show up in Google search.

Here’s What You Need To Know About Apple iOS App Search & Universal Links #SMX.




How Google Works: A Google Ranking Engineer’s Story #SMX

Google's Gary Illyes, Paul Haahr

Google Software Engineer Paul Haahr has been at Google for more than 14 years. For two of them, he shared an office with Matt Cutts. He’s taking the SMX West 2016 stage to share how Google works from a Google engineer’s perspective – or, at least, share as much as he can in 30 minutes. After, Webmaster Trends Analyst Gary Illyes will join him onstage and the two will field questions from the SMX audience with Search Engine Land Editor Danny Sullivan moderating. Read the liveblog of this can’t-miss session!




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