Internet Marketing
February 11, 2010
Google and Ask to Battle for Q&A Supremacy
This week Google has made bold moves to extend its reach of Internet services. They’ve announced their intentions in the territories of ISPs, social networking, SEO consulting, and is now going after community-based question and answer.
Google is a threatening competitor in any market, bringing with it deep pockets and an impressive brain trust. So when news broke that Google has acquired Aardvark, a question and answer–based social network, it was clear that the big dog was going after Ask.com’s neighborhood.
So what do you do when Google’s coming after you? Doug Leeds, President of Ask.com-U.S., was able to give me a few minutes of his time to answer that very question.
Read more of Google and Ask to Battle for Q&A Supremacy.
October 9, 2009
Search Engine’s Deals & Coupons Beat the Competition (Hint: It’s Not Google)
Information and innovation were this week’s superstars, front and center at the online marketing conference SMX East 2009. Financial savings and hot deals, meanwhile, are top-of-mind nearly every day as we’re all on the lookout for ways to relieve pressure on the pocketbook.
Falling squarely into all of the above camps, Ask.com has launched a simple way to find out about incredible deals on the Web. The new Ask Deals serves up discount and savings offers on products, right from Ask’s blended search results. The news of this release was lost in the flurry of SMX East, but since this helpful new tool can help us all save some dough — and with it, some peace of mind — I thought it was worth sharing with you. Read more.
September 14, 2009
Everyone Wins When We Search for the Cure
Norman Borlaug passed away over the weekend.
As a family said goodbye to a father, the world mourned a hero.
You may not know his name. I didn’t before I read it in his obituary last night. But Norman Borlaug was a champion of science, of progress, and most importantly, of humanity.
Born to a hard-working farm family, growing up during the Great … Read more
July 8, 2009
Ask.com, Semantic Search & the SEO Industry – SEM Synergy Extras
What do you look for in a friend? Humor? Compassion? Trust? In some ways Ask.com resembles an old friend. There was good ol’ Jeeves, that funny and warm mascot. Ask’s commitment to providing the best answer the first time embodies the engine’s compassion for users. And Ask’s long tradition of innovative search technology speaks to the engine’s commitment to trust. … Read more
June 18, 2009
Ask Boasts 300 Million Q&As
Congrats, Ask! Yesterday Ask announced that its Q&A database has reached 300 million question-and-answer pairs — tripling in size since the feature first launched in the redesigned engine last October. Thanks to some nifty semantic technology, Ask’s Q&A format comes in handy considering the number of question-like queries the search engine gets.
According to ZDNet’s liveblog coverage of this week’s Semantic … Read more
June 11, 2009
Don’t Let Shortcuts Create Bad Habits
Photo by Pink Sherbet Photographyvia Creative Commons
Google’s getting pats on the back for a new tool that lets webmasters tell the search engine when a site’s been moved to a new domain. According to Google’s Webmasters/Site owners Help documentation, if you use the change of address tool, the Google index will be updated to reflect your new domain for 180 … Read more
April 9, 2009
Ask.com Asks What You Know About Autism
The Internet marketing community is a generous one.
The ever-popular IM Charity Party has raised more than $100,000 since the first even was held one year ago today. I’ve had the opportunity to contribute to efforts taken upon by folks in the industry; Casey Yandle is doing his part in the Relay for Life (just $30 more, kids!) and last month … Read more
February 12, 2009
Ask the Search Engines
Danny Sullivan, our fearless leader, moderates this panel; he’s already in casual mode. Google’s rep Matt Cutts, Google Inc., is here. Other search engine reps Keith Hogan, Ask.com, Sasi Parthasarathy, Live Search, Microsoft, and Priyank Garg, Yahoo!, are ready to sit quietly while Matt gets a billion questions. Too harsh? I’m just trying to be accurate.
Wow, big … Read more
June 26, 2008
My Thoughts On Ask.com & Core Search
Oh my poor disgraced Ask.com bag. I wish I could rescue you from the back of my closet but I still can’t bring myself to look at you.
I didn’t intend to blog about the recent phone call I had with Ask CEO Jim Safka and the PR guru that has won my heart with his wit and incessant emails, … Read more
March 4, 2008
Goodbye Ask.com: A Brand Evangelist Hangs It Up
This is the hardest blog post I’ve written to date.
Barry Schwartz twittered this morning that he had news that would make me sad but wouldn’t elaborate. I thought he was about to take me to task for the somewhat critical post I wrote yesterday regarding Ask.com. Then, a few hours ago the story went live on Search Engine Land: IAC … Read more
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