Bruce Clay Blog : 3/5 : SEO Tips & Tricks
September 17, 2009Google Video Sitemaps | What Are They and How to Create One
Online video is increasingly becoming an important element to consider from a search engine optimisation perspective. What if your company has just recently released a great promotional video on their web site and after a few of weeks of continuous monitoring, using the company’s analytics software, you realise that the video has not been indexed [...]
September 8, 2009
How to monetise great content
One of the things I love about working at Bruce Clay Australia is the fact that the organisation really does foster an entrepreneurial spirit amongst its employees. Several of the great people (Mr Awesome, Google Gal, War Hammer etc) I work with have their own ventures that they work on during their own time and [...]
August 26, 2009
SEO vs PPC
Imagine you are a SME (Small and medium enterprise) and you have a limited budget set aside for your online marketing needs and you are not sure whether to invest in SEO or PPC, how can you possibly decide which will give your organisation the best ROI? First of all lets define these 2 Search [...]
August 17, 2009
YouTube and SEO
Photo by ijustine via Creative Commons So your dream is to be the new Clare Werbeloff (Chk-Chk Boom girl), you setup your webcam, get dressed up in your Sunday best and belt out a resounding version of Waltzing Matilda. Next, after several playbacks and self admiration, you upload your video to YouTube and wait impatiently [...]
August 4, 2009
SEO Tips-4 SEO Quick wins
So you have a small Website, 30 or less pages to be exact and you have not implemented any SEO measures in the past but suddenly, you read all about this Matt Cutt’s guy and decide it’s time that you want your site to start ranking, but what do you do next? Photo by Kevin [...]
July 27, 2009
SEO Tips-ALT tags
Photo by fabio via Creative Commons An ALT tag is simply a HTML tag that renders alternative information when non-text elements, normally images, can’t be rendered. In addition ALT tags provide more information for an image and give more information to people with text-only browsers; the “ALT” attribute tells the reader what they are missing [...]
July 15, 2009
Link Building-Where is the personal touch?
Link building is one of the cornerstones of search engine optimisation and significant amounts of time and resources should be dedicated to this endeavour. Using the information below should significantly increase your link building ability and therefore, your seo effectiveness. Photo by Search Engine People via Creative Commons Everybody knows that the link building process [...]
May 18, 2009
Cebit Australia: In-House SEO Plus Live Clinics
Managing an In-House SEO Program, Jasmine Batra, Director, Arrow Internet Marketing Jasmine began by elaborating on the different SEO models, namely, in-House, Consultants, Co-Source and Outsourced. Managing an in-house SEO program has the following steps: 1. Setting your campaign objectives 2. Analysing your competitive environment 3. Managing stakeholders 4. Selecting the core team 5. Mapping [...]
April 29, 2009
Is Video The Future Of Search?
Online video is fast becoming a global phenomenon (if not already) and with improved technology, we appear to be experiencing the birth of a potential rival to the most common and popular source of entertainment and news since first commercial transmissions more than fifty years ago – the television. With the continual growth in popularity [...]
April 24, 2009
AIMIA-Customer Experience and Usability Workshop
Bruce Clay Australia is a member of [AIMIA ](http://www.aimia.com.au)(AUSTRALIAN INTERACTIVE MEDIA INDUSTRY ASSOCIATION). Networking with the wider variety of marketing peeps is important for us, we like to stick our noses into their business in the hopes that they might find what we do (mostly [search engine optimisation](http://www.bruceclay.com.au/web_rank.htm) and [SEM](http://www.bruceclay.com.au/tools.htm)) somewhat interesting! [How could they [...]
