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September 3, 2010

Friday Recap: Free Your Mind Edition

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We the people of the SEM community hold these truths to be self-evident that all search engines are not created equal. But while we knew the algos and layouts changed, how many people really thought about how that would change the heat maps? Turns out different search engines have very different eye-tracking patterns. Something to think about when you’re preaching the (now obsolete) Golden Triangle.

Looking Up

Also obsolete? Print books. The grand high lord of all dictionaries, the Oxford English Dictionary (OED) will not be printed again. It seems the Internet killed the dictionary star, as people just aren’t buying giant collections of the English language like they used to. Considering even the “condensed” version can break shelves, somewhere entire rainforests are breathing sighs of relief.

In deaths: Voting at Sphinn. A moment of silence, please, for the demise of the “social” part of the Digital marketing social news site. As Danny Sullivan explained, voting and participation on the site had been in decline; voting gangs and spam were dominating the top news stories and so a decision was made to end voting on stories. Going forward, the site will be an editorial site gathering the news and stories of the day, much like Search Engine Land’s Search Cap. Love it or hate it, you have to admire the boldness of the move.

Also deceased (or perhaps pining for the fjords) is ORM, at least that’s David Harry’s theory. [Correction: This post is actually by Tony Verre, one of the new staff writers at Huomah. Sorry about that, Tony!] He thinks Google’s new brand updated killed reputation management. Looking at his examples – Dell and BP – it’s at least an intriguing question. Let’s hear more thoughts on this.

Not even live yet but already got me wishing it dead is this extremely creepy proposed “stalker” button for Facebook. Technically, this very small test is called “subscribing” not stalking but that doesn’t make it less creepy pasta. How many different ways can we explain this is a bad idea? And you thought the previous privacy blunders were epic. Excuse me, I have to go defriend all of you.

All these changes got you knotted up? Lucky for you it’s Yoga Month and that means you might be able to find a free week of yoga somewhere near you. I’m going to check out a local studio and kick some asanas. I suggest you do the same. It’s FREE after all.

While you’re expanding your mind with yoga, ponder this: There have been changes spotted in the fine-structure constant, known as α. Parse that for a second. Changes. In a constant. What does this mean? Heck if I know, I’m a writer, not a physicist. But the part of the article where they mention it violates a fundamental tenet of Einstein’s general theory of relativity is pretty intense.

Still not calm yet? That’s okay. I have a solution. It’s Bacon that even vegetarians will love! [You’re right, I do love this Bacon! – Jessica]

Awwwww. Lookatthoseeyes!

Meet Bacon, the newest BCIer. He’s the puppy-nephew of our own Christopher Hart. Hurrays for Bacon!

If that wasn’t enough, how about one more good thing before you get out of here for the long weekend?

Did you know that the world is happy to see you? It’s true! There are smiling happy faces everywhere you look. The folks over at are busy photographing and sharing all the hidden smiles in the world around them. When it all gets to be too much, take ten and enjoy the positive benefits of your brain’s obsession with pattern recognition.

Now that you’re feeling better, it’s time to go! Have a great Labor Day weekend, everyone!

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2 responses to “Friday Recap: Free Your Mind Edition”

  1. Man Ray writes:

    I enjoyed this recap. A dose of the industry and a dash of cuteness. Great work Susan! The eyes of Bacon are addicting.
    And since you’ve shared an image of good ‘ol Legos…

  2. Susan Esparza writes:

    Love those Legos! There’s just something awesome about the power of tiny plastic blocks properly assembled.

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