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July 17, 2009

Friday Recap: SEO Space Case Edition

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Welcome to your weekend! Can I offer you a recap?

The big news this week is Twittergate. A hacker cracked a Twitter employee’s personal email account and was then able to gain access to various Google Apps, from which the hacker stole confidential company documents. TechCrunch was one of two publications to receive the stolen documents and has since published several stories centered on them. [Stay classy, guys! –Susan]

burglar alarm
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What are the implications of TechCrunch publishing stolen material? Will Twitter take action? Twitter co-founder Biz Stone wrote on the Twitter blog:

We are in touch with our legal counsel about what this theft means for Twitter, the hacker, and anyone who accepts and subsequently shares or publishes these stolen documents.


Nevertheless, as they were never meant for public communication, publishing these documents publicly could jeopardize relationships with Twitter’s ongoing and potential partners.

Whatever Twitter leadership decides to do, I’m sure they won’t take the betrayal lying down — unlike the participants of a new viral game craze making the rounds. A Facebook group invites people to post pictures of themselves lying down in unusual places in what’s being called the lying down game. Sounds… fun?

TechCrunch also stirred the pot with an anonymous post proposing that SEO and SEM be government regulated:

The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies.

In contrast, the Econsultancy blog posted 10 reasons why Google and SEO should not be government regulated, including the following astute response to the excerpt above: “This is totally, utterly nuts.”

On Search Engine Watch there’s an interesting perspective on why the SEO community should re-think link building. Link building has become a race to get the highest quantity, while link quality is losing its place in the equation. Instead, Internet marketer Sage Lewis reminds SEOs about the best approach and priorities for a link development strategy.

Microsoft will be releasing a Web-based version of the Office 2010 suite of tools. While some are saying, “It’s about time,” the effort may relieve Microsoft from some of the discomfort elicited by Google’s entrance into the operating system marketplace. Or Microsoft could just start yelling out swear words to numb the pain.

addicted to the internet? flyer
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In social media news, a study by Anderson Analytics found that 71 percent of Facebook and LinkedIn users surveyed probably couldn’t do without their social networks. A Borrell Associates report that’s available for free download makes projections about small business ad spending on social networking sites throughout the year.

And a Morgan Stanley report by a 15-year-old intern sheds an honest light on teens’ media habits and preferences. The latter may be a wake-up call to businesses who are targeting teens but missing the mark. Did you know that when astronauts are in space, they get a musical wake-up call (pdf) every morning? And NASA publishes it! Could make a sweet compilation. [I spent most of the day reading that (for research, I swear) and it’s both hilarious (they send the Mars Rovers wake up music!) and heart-breaking (January 28, 1986 reads only “DID NOT ACHIEVE ORBIT”). It’s really worth the time to go all the way through. –Susan]

At Web Marketing Today, a three-part series on getting started with PayPal is just gearing up, offering readers a model for an e-commerce starter kit. Part one covers how to get the operation off the ground. Part two will approach order management, while part three will explore PayPal drawbacks.

Geek blogger and chief evangelist of Six Apart, Anil Dash, made a convincing argument that Google is at a point where it’s so large and well known that the public may start to perceive the company as evil. Dash coins this milestone the “Microsoft moment“, warning Google that any mistake, no matter how innocent, will be seen as rooted in malice. Just ask these guys who invited Google into their home:

Things I learned from Boing Boing this week:

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One response to “Friday Recap: SEO Space Case Edition”

  1. Ron Peled writes:

    I agree with you on the Google aspect: they are at the point where any hiccup and it can be interpreted against them. The do-no-evil mantra is not forever. In linked in, I had an interesting discussion with IT professionals and the opinion is split between trusting Google or not. i.e. see case with twitter – corporations need to be able to secure their content, is that really doable with Google accounts?

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