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March 18, 2013

SMX West Liveblog Post Round-up

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Last week at SMX West, we covered 11 conference sessions here on the blog. If you haven’t looked to see if any of them are relevant to your interests, check out my reports here. And look for the SEO Newsletter (subscribe to have it sent to your inbox) later this week for a conference-focused issue with Bruce Clay Inc.’s Internet marketing recommendations to compete in today’s highly competitive, opportunity rich environment.

Essential SEO Analytics: The Performance Metrics That Truly Count

Rhea Drysdale, Outspoken Media; Rob Bucci, STAT Search Analytics; Jon Henshaw, Raven Internet Marketing Tools; and Will Scott, Search Influence, talk about rank checking, not provided, and matching business goals with metrics.

Ready, Aim, Fire… Then Retarget

Carlos del Rio, Agillian; Lijo Joseph, Beeby Clark Meyler; Susan Waldes, PPC Associates; and Marty Weintraub, aimClear, walk us through best practices of remarketing so you can deliver relevant messages to intended audiences, hitting users at the right point in the conversion funnel, and avoiding the dreaded creepy advertiser designation.

The Search Police: Matt & Duane’s Excellent Search Engine Adventure

Google distinguished engineer Matt Cutts and Bing senior product manager Duane Forrester chat with Search Engine Land founding editor Danny Sullivan and the assembled audience about SEO dos and don’ts, including clarification on link disavow and ranking signal of links and social.

Enhancing AdWords for a Constantly Connected World

Surojit Chatterjee, the lead product manager of Google AdWords newly released enhanced campaigns, describes the advantages of segmenting your audience by device, from mobile to table and desktop, with the new features and functions provided in AdWords.

Keynote Conversation: Grady Burnett, Facebook

Grady Burnett, Vice President of Global Marketing Solutions for Facebook, answers questions posed by Search Engine Land founding editor Danny Sullivan and the audience about ad types and attribution with Facebook advertising.

Meet Facebook Graph Search

Facebook product manager Loren Cheng presents a demo of Facebook Graph Search along with some advice for businesses to optimize their presence and boost visibility on the platform with photos, reviews and complete about info.

From Authorship to Authority: Why Claiming Your Identity Matters

Mike Arnesen, SwellPath; AJ Kohn, Blind Five Year Old; and Lisa Weinberger, Bankrate, put author identity into context of search engine trust signals as well as searcher trust when they see an author’s picture in their SERPs. Also shared are tips for building author influence in the coming age of Author Rank.

Inside Google’s Game-Changing Knowledge Graph

Andy Atkins-Kruger, WebCertain; Matthew Brown, SEOmoz; and Bryson Meunier, Resolution Media, have studied and tested Google’s Knowledge Graph and share ways to gain presence in the Knowledge Graph and target the databases and sources that feed it.

YouTube Words: Tying Your PPC Campaigns To YouTube

Ron Fusco, PPC Associates; Jake Larsen, ZAGG; and Purna Virji, Stroll, explain YouTube’s TrueView ad types and what works in terms of format, audience targeting and conversion optimization with each ad type on the YouTube platform.

Social Media Ads

Brent Csutoras, Kairay Media; Merry Morud, aimClear; and Guy Yalif, head of global product marketing at Twitter, describe the advertising options and optimization best practices for ads on Twitter, Facebook, Reddit and StumbleUpon.

Ten Rock Your World 5-Minute Takeaways

A panel of 10 of the conference’s speakers share what they think are the can’t-miss messages for Internet marketers today. Among the topics covered are Facebook Promoted Posts, Panda Update recovery, and Google+ for brands.

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