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September 19, 2013

#SMX East 2013 Interview Series: Google Glass with Matt McGee

Matt McGee wearing Google Glass.

SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.

Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.

Read more of SMX East 2013 Preview Series: Google Glass with Matt McGee.

September 18, 2013

What Is Google PageRank and How Is It Earned and Transferred?


When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.

What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.

Read more of What Is PageRank and How Is It Earned and Transferred?

September 17, 2013

SEO Newsletter’s Back-to-School Edition: Your Need-to-Know Monthly Industry Roundup

Girl holding books and backpack in front of a chalkboard that reads "Back to School."

Take your seats! It’s time for the Back-to-School edition of The SEO Newsletter. It’s chock-full of information that search marketers and SEOs can use to enrich their sites, including an in-depth look at how to generate engagement objects (for content marketers) and a guide for 101-level SEOs on how to set up Google Webmaster Tools, plus this month’s top internet marketing news.

Read more of Don’t Ditch the Back-to-School Edition of the SEO Newsletter.

August 8, 2013

Manual Penalty Actions Reported in Google Webmaster Tools

Google Webmaster Tools manual actions report

Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”

If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.

In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:

– Comment spam (user-generated spam)
– Thin content
– Unnatural links

Read more of Manual Penalty Actions Reported in Google Webmaster Tools.

July 31, 2013

The New Google Maps App: 5 Reasons Local Businesses Should Care

Google Maps app HomeScreen Explore feature - red callout

This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.

Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care

July 1, 2013

Google Places Help: Optimize your Local Business Listing with this Guide

pizza girl text

Are you a local business owner who is eager to get into the SEO game? Good for you! Establishing a local online presence is definitely a great way to grow your business. Google Places for Business is the perfect place to start your SEO campaign — by establishing your business’ identity on Google Places, it can show up in Google searches, Google Maps and Google+ Local. The following guide will help you create your local presence.

Read more of New to SEO? Start with Google Places for Business.

June 12, 2013

SMX Advanced 2013: Maps and Metros – Surviving And Thriving In Local Search

Anatomy of a Google Local SERP

The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”

Read more of Maps and Metros – Surviving And Thriving In Local Search.

June 11, 2013

SMX Advanced 2013: Authorship: The Deep Dive

Authorship & AuthorRank - What

The first morning of SMX Advanced in the SEO promenade room has been rockin’ with lots depth of data, rich nuggets. The room is packed with people wanting the latest in the world of authorship and AuthorRank. Mitul Gandhi of SEO Clarity is the opening act …

Read more of SMX Advanced 2013: Authorship: The Deep Dive.

May 16, 2013

How to Build a Google Analytics Tracking Code

UTM_Source=Awesome Google Analytics tracking code parameter

Google Analytics tracking codes — also know as custom campaigns or UTM codes — are custom tracking parameters that, when added to the end of a URL, communicate granular information that tells you more about how your referral traffic is interacting with your calls to action. As mentioned, UTM tracking codes amend (are added to the end of) the URL you want to track insights for, like this:

UTM tracking codes can help you analyze traffic from banner ads, email newsletters, social media content, and any other campaign that links people to a property that you own (such as your website or your blog). Learn how to compose a Google Analytics tracking code, how to use Campaign, Source and Medium parameters and why underscores might be better than dashes.

Read more of How to Build a Google Analytics Tracking Code.

May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

Read more of How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook.

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