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August 8, 2013

Manual Penalty Actions Reported in Google Webmaster Tools

Google Webmaster Tools manual actions report

Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”

If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.

In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:

– Comment spam (user-generated spam)
– Thin content
– Unnatural links

Read more of Manual Penalty Actions Reported in Google Webmaster Tools.




July 31, 2013

The New Google Maps App: 5 Reasons Local Businesses Should Care

Google Maps app HomeScreen Explore feature - red callout

This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.

Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care




July 1, 2013

Google Places Help: Optimize your Local Business Listing with this Guide

pizza girl text

Are you a local business owner who is eager to get into the SEO game? Good for you! Establishing a local online presence is definitely a great way to grow your business. Google Places for Business is the perfect place to start your SEO campaign — by establishing your business’ identity on Google Places, it can show up in Google searches, Google Maps and Google+ Local. The following guide will help you create your local presence.

Read more of New to SEO? Start with Google Places for Business.




June 12, 2013

SMX Advanced 2013: Maps and Metros – Surviving And Thriving In Local Search

Anatomy of a Google Local SERP

The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”

Read more of Maps and Metros – Surviving And Thriving In Local Search.




June 11, 2013

SMX Advanced 2013: Authorship: The Deep Dive

Authorship & AuthorRank - What

The first morning of SMX Advanced in the SEO promenade room has been rockin’ with lots depth of data, rich nuggets. The room is packed with people wanting the latest in the world of authorship and AuthorRank. Mitul Gandhi of SEO Clarity is the opening act …

Read more of SMX Advanced 2013: Authorship: The Deep Dive.




May 16, 2013

How to Build a Google Analytics Tracking Code

UTM_Source=Awesome Google Analytics tracking code parameter

Google Analytics tracking codes — also know as custom campaigns or UTM codes — are custom tracking parameters that, when added to the end of a URL, communicate granular information that tells you more about how your referral traffic is interacting with your calls to action. As mentioned, UTM tracking codes amend (are added to the end of) the URL you want to track insights for, like this:

http://www.YourWebsite.com/your-CRO-landing-page-article?utm_source=blog&utm_medium=viral&utm_campaign=CRO-0513-JThompson

UTM tracking codes can help you analyze traffic from banner ads, email newsletters, social media content, and any other campaign that links people to a property that you own (such as your website or your blog). Learn how to compose a Google Analytics tracking code, how to use Campaign, Source and Medium parameters and why underscores might be better than dashes.

Read more of How to Build a Google Analytics Tracking Code.




May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

Read more of How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook.




May 6, 2013

Tired of Spam and Unwanted Email? 4 Steps to Optimize Your Inbox

Have you ever had more than 1,000 unread emails in your inbox, 95 percent of which you have no interest in opening? Sure, you delete an email here or there, but sifting through them all to make sure you’re not deleting anything you might actually want to read can be daunting, especially when you know you’ll only have hundreds more to sort through the next week (or day, in particularly bad cases).

And that’s how the email problem grows, with more and more cluttering your inbox until you just want to delete the whole account and start over. But you can’t. Because that email is established with Amazon, Paypal, eBay, Chase, Groupon, Facebook, Twitter, LinkedIn, etc., and deleting it would just cause hassle of a different kind. Not to mention the fact that that email is perhaps the address you’ve established a professional reputation with.

Read more of Tired of Spam and Unwanted Email? 4 Steps to Optimize Your Inbox.




April 1, 2013

Happy April Fool’s Day from Google

Screen Shot 2013-03-31 at 12.59.10 AM

It’s April Fool’s Day and that means that the Google team has been very busy planning pranks. For more than a decade, Google has been making millions laugh with fictitious products, fake announcements and make-believe services, bringing levity to the Web every April 1st.




March 12, 2013

Inside Google’s Game-Changing Knowledge Graph #25C

20130312-170846.jpg

Andy Atkins-Kruger @andyatkinskruge is our moderator and the first speaker. We’re in the Semantic SEO track and this preso is Schema.org & The Knowledge Graph. How can you influence KG? How will it roll out to other languages? Those are his two questions of interest and what he’ll address here. We know that KG has […]




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