Bruce Clay Blog : Liveblog
March 13, 2013Ten Rock Your World 5-Minute Takeaways #34A
10 speakers are going to give their priority takeaways. Rae Hoffman @sugarrae Facebook Promoted Posts: Small businesses Personal bloggers Costs depend on the amount of fans 500k pages had it 30% were new advertisers 70% repeat advertisers Avoid and help hacked sites Hacking is a common problem that can affect your search engine presence Google [...]
Social Media Ads #33C
Greg Finn @gregfinn says that SMX in the past has been geared toward Facebook in terms of social, and this panel is telling in that it covers the social space. Guy Yalif is head of global product marketing at Twitter and hopes to share things about Twitter as a platform that inspire concrete ideas that [...]
YouTube Words: Tying Your PPC Campaigns To YouTube #32C
Purna Virji @punavirji heads search marketing for an e-commerce company. Why do we love YouTube? She plays a video of a news segment where a news guy is seeing a Texas rat snake and gets scared and jumps away. Everyone laughs, I scream (out loud…). There’s a myth that YouTube is a branding tool. Not [...]
March 12, 2013
Inside Google’s Game-Changing Knowledge Graph #25C
Andy Atkins-Kruger @andyatkinskruge is our moderator and the first speaker. We’re in the Semantic SEO track and this preso is Schema.org & The Knowledge Graph. How can you influence KG? How will it roll out to other languages? Those are his two questions of interest and what he’ll address here. We know that KG has [...]
From Authorship to Authority: Why Claiming Your Identity Matters #24C
This is my first session in the semantic SEO track, which means we’re going to be looking at the structured data that you’re giving search engines by claiming your identity. Mike Arnesen @mike_arnesen says there’s a problem with creating content for stuff they don’t deserve to rank for. Like padding content for thin affiliate sites. [...]
Meet Facebook Graph Search #22B
Here’s what’s in store according to the SMX West conference agenda: “In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how [...]
Keynote Conversation: Grady Burnett, Facebook
Good morning from San Jose! Today we get our keynote, and here’s SMX’s description: “The developments keep coming fast-and-furious from Facebook, which last year tipped over the 1 billion user mark. In this keynote conversation, Grady Burnett, Vice President of Global Marketing Solutions for Facebook, will talk with Search Engine Land founding editor Danny Sullivan [...]
March 11, 2013
Enhancing AdWords for a Constantly Connected World #enhancedcampaigns
Google Lead Product Manager Surojit Chatterjee is presenting, and starts with intros. When he asks people to raise their hand in response to questions, I see that the audience is made up of really experienced AdWords marketers, most with 5+ years experience. Consumer behavior has changed, even beyond search marketing. Enhanced Campaigns are going to [...]
The Search Police: Matt & Duane’s Excellent Search Engine Adventure #14B #Liveblog
On the screen a Bill and Ted video plays. As a phone booth lands in the Circle K parking lot Bill says “I think there’s something afoot.” Now this is a fun scene: Danny is dressed as time traveling companion Rufus, Matt and Duane are dressed as Bill and Ted. They’re all carrying electric guitars. [...]
Ready, Aim, Fire… Then Retarget #12D #Liveblog
Marty Weintraub @aimClear is sharing a tactical retargeting field guide for really smart marketers. Every PPC agency in the world is calling themselves a DSP because it’s not really hard to do it. We all want a slice of it. Retargeting is a simple concept. Someone comes to your website, touches you for whatever certain [...]
