Bruce Clay Blog : LiveblogOctober 24, 2013
Scott Stratten has given us all a copy of his latest book QR Codes Kill Kittens. It’s a book about telling people off. Scott’s world is “unmarketing” – Twitter name, website name, his first book. Scott has been online since 1994 and that button is what he’s known for, he rants. The average visit duration is 27 seconds. The “Noo!” is 3 seconds. What are people doing for 24 seconds? 29% of visitors are repeats! He thanks them. He shows us the keywords he ranks for. Basically any version of “no” with more than one “O”. The audience laughs at the slide of a list of “nooo”s and he says we’re the only crowd he’ll speak to who will ever enjoys that slide. Scott has been doing viral WOM marketing for a decade. There’s no secret to it. Do something worth talking about. The biggest myth of social is that you have to be there.
October 23, 2013
Matt Cutts asks the Vegas crowd at 9 a.m. how we’re doing and there’s a rousing cheer. That shows the level of interest this webmaster audience has in hearing Matt, what’s going on with Google and what direction Google is moving in.
He’ll start with moves over the last year.
Matt Cutts keynote
Matt Cutts presents a keynote at PubCon Las Vegas 2013.
Larry Page says “think big.”
- Knowledge Graph: Things not strings. Knowing what’s really behind a query
- Voice search: Getting better and better
- Conversational search: think pronouns
- Google Now: looking steps ahead where people may not even be querying
- Deep learning: Thousands of computers being used to learn neural networks
You can voice search “Who is the prime minister of Turkey?” – and Google knows Turkey is a proper noun here because of Knowledge Graph. It will give you the answer. Then you can say “how old is he?” and it will give you the next answer. That’s Knowledge Graph, voice search and conversational search working together.
Read more of Matt Cutts Keynote at #Pubcon Las Vegas 2013.
October 22, 2013
Good morning from the Las Vegas Convention Center. Last night Pubcon started with a warm reception and today the meat of the marketing material launches with a keynote address by Jason Calacanis, founder of Mahalo and a long-time VC investor in the industry. Brett Tabke welcomes the crowd calling this “the networking conference where you […]
October 16, 2013
When Bruce took off for Bend WebCAM, he knew he would be sitting on an Hot Seat Panel and presenting a three-hour workshop on SEO for the Non-SEO. What Bruce didn’t know was that he was going to receive a Lifetime Achievement Award, putting him in the company of last year’s recipient Danny Sullivan and inaugural honoree John Audette.
“It is definitely an honor to receive any award for service to the industry, and receiving this award is certainly a major event in the history of Bruce Clay, Inc.,” Bruce said. “I have always tried to contribute either through the website, the training, the event speaking, and the frequent free advice. Being available, approachable and involved is clearly appreciated by colleagues, and it is really nice that my efforts have been broadly appreciated. I am truly excited that I have joined the few that have already received this prestigious award.”
October 3, 2013
Three panel experts, including Duane Forrester from Bing and Brian White from Google, discuss the future of SEO and what how we should approach optimization in 2014.
Read more of SMX East Conversation: Where’s SEO Going In 2014?.
But, as all good things come to an end, we’re going to be wrapping up our conference coverage with a long-view look of paid search and online advertising. The session description hints at how many new considerations may increasingly affect advertising online.
“Paid search marketers have a lot of new things to consider:
- the impact of Google’s Enhanced campaigns,
- sophisticated new retargeting options,
- new ad formats and changes in results page layout,
- and paid inclusion in shopping search.
Join us for this PowerPoint-free discussion on how these significant developments will change PPC campaigns efficiency and effectiveness in the coming year.”
Read more of Conversation: Where’s Paid Search Going In 2014?
Learn how to connect YouTube and Google Analytics, how to optimize videos for universal search & more in this SMX East YouTube optimization session.
Read more of YouTube: Optimization Tips .
Keywords have been a hot topic of discussion, especially since Google turned all organic keyword referral data into (not provided) a week ago. These speakers are going to tell us about keyword research and planning tools, the Google Keyword Planner tool and the Bing Ads Intelligence Excel add-on, plus some suggestions for how to piece together the lost (not provided) keyword data.
October 2, 2013
Three expert panelists discuss entity search, including what it is, how it affects SEO strategy, and what the future of sematic optimization looks like.
Read more of The Coming “Entity Search” Revolution .
Authorship is a structured markup that can give you a click-through boost and thus more traffic when an author photo shows up in a SERP, but which, in my own experience, can be finicky for implementing. One of the key players in developing the authorship markup at Google is on the panel. Other members of the panel will come from the publisher perspective and the agency side.
Elisabeth Osmeloski (@elisabethos, Director of Audience Development, Third Door Media, Inc.) is moderating and the four speakers are:
John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Pierre Far, Webmaster Trends Analyst, Google (@pierrefar)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)
Read more of Google Authorship: Step-By-Step Setup & Troubleshooting.