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Web Design Archives - Bruce Clay, Inc. Blog

August 6, 2015

Infinite Scroll & SEO: Do They Mix?

Infinite Scroll Square

Infinite scrolling is the process of loading content when the user brings it into view, i.e. when the user scrolls or clicks. Infinite scrolling is great for:

• User experience, as it can lead users to content they might not have otherwise discovered
• Time on page, as users theoretically read longer
• Reducing above-the-fold content load time

However, infinite scroll carries risk for content indexing and ranking, and may even decrease user interaction on the site.

Read on to discover what infinite scrolling is, the potential SEO hazard it poses, the problems Etsy encountered when it added infinite scroll, and why our recommendation is to proceed with caution.

January 6, 2015

How to Design a 404 Error Page that Saves a Sale


Whatever baby wants, baby gets. Unless baby mistypes a URL — then baby gets a 404 error page.

So, what do we do? Turn adversity into opportunity, of course!

I like to think of the 404 error page as your damage control page. Your customer just tried to go to a page on your website, and now they are faced with disappointment. The 404 error page greets them immediately at their peak moment of disappointment – what a perfect opportunity for you to tell them you could care less with a machine-generated white-screen error message. Said no one ever. This is your time to deflect those bad feelings and offer a solution that inspires positive feelings!

Follow these five steps to create a custom 404 error page that makes your customer feel like you’re there for them, even when your content can’t be.

Read How to Design a 404 Error Page that Saves a Sale.

October 29, 2014

The All-In-One Mobile SEO & Design Checklist

mobile seo

On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites.

And if Google calls it a “critical part of website management,” it’s safe to say it really matters.

Consider this checklist a mobile SEO “good to great” resource.

Read more of The All-In-One Mobile SEO & Design Checklist.

October 1, 2013

SMX Boot Camp: SEO Friendly Web Design (#smx #14A)

SMX East 2013 Sponsor

Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.

Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.

Read more of SMX Boot Camp: SEO Friendly Web Design.

July 12, 2012

SEO Web Design: How to Plan for the Never-Ending Update

woman with plant and watering can

Man on the phone: If I paint my house, I don’t have to worry about it again until it wears off in 10 years. Why do I need an ongoing SEO project?

Fred: Think of it less like painting a house and more like something you need to maintain. Like a plant, your website is organic. You don’t water it once and you’re done. The Internet is not static. Competitors are constantly changing their sites, search engines are constantly changing the search results, and you have to keep up your website, too.

Once you understand that SEO is ongoing, you understand the need for a website maintenance blueprint. Procedures for website updates with SEO Web design best practices will help you and your organization ensure consistency throughout the website’s lifetime.

Read more of SEO Web Design: How to Plan for the Never-Ending Update.

August 23, 2011

Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter

A history of Bruce Clay, Inc.

We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.

Read more of Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter.

December 16, 2009

December 2009 SEO Newsletter: A Great Holiday Gift for Your Search Geek

champagne toast

The 74th volume of the SEO Newsletter hits inboxes today. Subscribers will find all the usual bite-sized news bits from the last month in search and SEO. If your appetite is more substantial, the articles offer just the treat.

The high-level overview of the happenings of the year is a lovely pairing for the nitty-gritty guide to Web design for SEO. And of course, any end-of-the-year edition finds a smooth finish when washed down with some bubbly. But first… you’ll need to have your head on for these.

Back to Basics: Web Design for Usability and SEO

Designing a great looking Web site with no thought to search engine optimization is like building a car and forgetting to put gas in it. It isn’t going to go anywhere. However, search engine optimizers also need to know a thing or two about Web design. To balance the needs of both, Web designers must understand…

Read more of December 2009 SEO Newsletter.

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