Bruce Clay Blog : Web DesignJuly 12, 2012
Man on the phone: If I paint my house, I don’t have to worry about it again until it wears off in 10 years. Why do I need an ongoing SEO project?
Fred: Think of it less like painting a house and more like something you need to maintain. Like a plant, your website is organic. You don’t water it once and you’re done. The Internet is not static. Competitors are constantly changing their sites, search engines are constantly changing the search results, and you have to keep up your website, too.
Once you understand that SEO is ongoing, you understand the need for a website maintenance blueprint. Procedures for website updates with SEO Web design best practices will help you and your organization ensure consistency throughout the website’s lifetime.
Read more of SEO Web Design: How to Plan for the Never-Ending Update.
August 23, 2011
We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.
December 16, 2009
The 74th volume of the SEO Newsletter hits inboxes today. Subscribers will find all the usual bite-sized news bits from the last month in search and SEO. If your appetite is more substantial, the articles offer just the treat.
The high-level overview of the happenings of the year is a lovely pairing for the nitty-gritty guide to Web design for SEO. And of course, any end-of-the-year edition finds a smooth finish when washed down with some bubbly. But first… you’ll need to have your head on for these.
Back to Basics: Web Design for Usability and SEO
Designing a great looking Web site with no thought to search engine optimization is like building a car and forgetting to put gas in it. It isn’t going to go anywhere. However, search engine optimizers also need to know a thing or two about Web design. To balance the needs of both, Web designers must understand…
Read more of December 2009 SEO Newsletter.