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Search Engine Optimization Prices


The Bruce Clay, Inc. company offer many SEO services all rooted in search engine optimization that helps our clients in different ways based upon their specific needs. We offer services and products at multiple SEO prices geared to the novice (book, tools, training) and services at various levels based upon project desired. In general our service fees are intended to be suitable for any sized company - large or small.

All prices are negotiable. Simply call and discuss your project: 1-866-517-1900

But please remember, the cheaper you want it, the cheaper you get it. For less money you get lower and slower - often the kiss of death in a competitive space.

Each search engine marketing service has been developed to help a client at a specific stage in their marketing program from just starting to mature. In addition, each SEO service is comprised of a specific set of comprehensive "what it takes" services or tasks with reasonable fees. Therefore, specific service tasks (ex: keyword research and analysis) are not available on an a la carte basis and our SEO service pricing is sold as a customized package. It is less expensive to simply buy a new car, than to buy all the individual pieces and build it yourself.

Do-it-yourself SEO practitioners


SEO Book - Beginners Reference

We are pleased to be the selected authors for a 746 page comprehensive beginners guide to SEO offered as part of the Wiley Brothers publication series Search Engine Optimization All-in-One for Dummies. Fees start at $30-ish and the book is available through Amazon, Barnes and Noble (and others) worldwide and online.

Need More Information on our book? Search Engine Optimization All-in-One for Dummies.

SEO Tools and Technologies

If you are an SEO, web designer, ad agency or do-it-yourself kind of person, then you should consider a subscription to our SEOToolSet® and associated technologies. These tools are intended for power users and help you perform research, analysis and ranking monitoring. In fact, other SEO and search engine marketing firms employ these SEO tools to optimize their client sites.

Due to the popularity of the SEOToolSet, last year we introduced a Certification Program for SEO Analysts, SEMs and partners. Pricing starts at $29.95 per month per domain. The SEO tools are completely web based - so there is nothing to install or update. In addition, we also provide technical support during normal business hours (Pacific time, USA).

Need More Information on our Tools? SEOToolSet® Tools.

SEO Training and Certification

We believe in the adage of "teaching a man to fish". Therefore, we train clients, web designers, ad agencies and even other SEO firms on our process and methodology for search engine optimization. Our courses are proven, time-tested and employ spam-free techniques that do not require you to chase the ranking algorithms. Along the way we show students how to employ the tools in the SEOToolSet. Although online help is available - without SEO training, it can be very challenging to know "when" to use a tool and "how" to interpret the resulting data.

We offer two SEO training courses: 1) SEOToolSet Standard Training Course ($1,795) and 2) SEOToolSet Advanced Training Course ($1,195) - part of the Certification track. Both courses are value packed. The Standard Course is a prerequisite for the Advanced Course. The courses cover SEO methodologies, plus give students power tools to actually perform the job. Students receive printed course materials, a subscription to the SEOToolSet and technical support.

We also provide training at the major Search Marketing Expo (SMX) conferences as a add-on to their programs.

Need More Training Information? SEO Training Services Page.

Search Engine Optimization Services


SEO Site Assessment Services

Designed for larger or complex sites, our Site Assessment Service has been employed to address a myriad of organic (natural) search engine optimization problems. And often clients order additional site assessments after seeing the first - we have some clients that have ordered a dozen or more.

While the types of problems we encounter are numerous, the SEO Site Assessment Service helps the business identify the root of problems and how they improve their site and get it well ranked. Although there are several deliverables, the primary deliverable is a highly detailed and entirely custom written report called a SEO Site Assessment Report. Typically these normal reports range from 60 to 200 pages discussing the findings and concludes with a prioritized list based on the business goals and constraints. Large complex sites often exceed 200 pages and can take 200 hours to produce. SEO cost for the Site Assessment is negotiated based upon project complexity but is generally between $20,000 and $50,000.

SEO Consulting Services

Some clients have in house SEO staff but need some external expertise from an ethical and competent search engine marketing firm to address a specific problem. In other situations, we provide "retainer" style SEO consulting where we critique their work on a monthly basis and keep them abreast of algorithmic changes, updates or filters. Google is prone to several major changes each year, and we are well suited to track those changes.

Regardless of the specific situation, we provide search engine optimization consulting services and work with clients and others by guiding them through how to optimize their site.

Call us now - build your custom program and fees: 1-866-517-1900 - No obligation!

Consulting projects are priced as a time and materials type of project, based on your needs, and are priced depending upon project complexity and competition. The issue is to balance the fees against the project complexity and need for speed. Hourly rates for local projects average about mid to upper $200's per hour while large complex projects can be as high as $400 per hour - the price is really based upon the project - hard costs more.  Regardless, we tailor the project to your needs, then price it according to those needs and your budget.

Localware: SEO Local Geo-targeted Services

Designed for small local-region geo-targeted businesses, our Localware service has been employed to address the specific targeting needs if a city-centric project where the client site sells services to customers within to that region. "Las Vegas Hotels" is generally not a local word as most searchers doing the search are not in Las Vegas. This project will take six generic phrases that when combined with six location centric (hence 30 keyword phrases) will generate specific traffic appropriate to the region. Simi Valley Dentist will generate appropriate traffic that may convert. Although there are several deliverables, the regular deliverable will be page edits, reports, and appropriate link development. Fees start at $1,200 per month per domain and go to $2,400 per month. Note that your site needs (size and complexity) can result in a larger site and thus increased fees.

Professional SEO Services

Most clients hire us to perform search engine optimization on their site so they can concentrate on doing their full time job instead of SEO. Whether your site targets local, national or multi-national or international customers, we typically optimize a core set of pages and work with the client to implement best practices on the balance. The combination of optimized pages plus best practices normally yields the site with high rankings over time.

Unlike some, we do not charge clients a per keyword fee for our professional SEO services. Instead we charge clients a cost per page - as organic ranking is based on relevancy and relevancy is largely derived from breadth and depth of content.

It is important to note that SEO is a one-to-many keyword permutation relationship - at least when implemented correctly. This means that one particular keyword can produce multiple permutations along with an unknown amount of other combinations. This one-to-many keyword relationship similar to but significantly exceeds the broad matching capability on PPC. In most instances, we typically target about 4 keywords per page but your mileage may vary.

It is not uncommon that while we may target 30 keywords, after analyzing the log files with our web site analytics, the traffic from these keywords produces several hundred unique keyword combinations and permutation.

With some exception such as content development, our pricing for professional SEO services is all-inclusive. This is a long list of services and is described on our search engine optimization SEO services page. If you are interested in our SEO services, we encourage you to read this section. When you are ready, complete the SEO quote request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

Next Steps


We have presented information about each separate service in the above sections. We do offer a comprehensive quote where we will tailor these services and combine rates to present an optimal program that fits your technology, business goals, and organizational needs. A more detailed description for each of the above services is discussed on our SEO Services page. If you are interested in our services but unsure about search engine optimization cost, we encourage you to read this section. When you are ready, complete the SEO quote request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

Need A More Detailed Description? - Read our SEO Services Page or Request a quote.


In any case, it is prudent to assume that it will take months to develop a competent site and to promote it properly. If you are looking for a positive cash flow from the Web in under six months, you will probably be disappointed. We suggest that you have patience with this project, that you have staying power (financially), and that you be dedicated to properly implementing a successful Web strategy. It is not uncommon for a site to take over a year to generate a living for the small business owner doing it themselves, so have a backup plan at all times!