SEO Site Audit Service

SEO Site Audit: an in-depth critique of a website’s search engine optimization using hundreds of checklist data points that are manually checked.

A Bruce Clay SEO Site Audit is a detailed analysis with specific instructions of how to fix issues that produces a large detailed report. Produced by expert analysts and delivered as part of an approximately 160-hour service package, this is not an “easy button” report since it includes website architecture changes. The Site Audit enables a business to quickly adjust the factors that search engines deem important when ranking their website.

Our SEO Site Audit is a detailed report that identifies major organic search engine ranking factors that are not being properly implemented on your website. The size of the report is based upon the complexity and scope of the site, so each will vary in size. Typically, our Site Audit reports range from 80 to 100 pages.

Our Bruce Clay consulting team continues to give us outstanding guidance and support for our SEO. We first hired BCI after experiencing some significant traffic loss from Google. In a site audit, they revealed many opportunities to make improvements, and gave us clear priorities on what we needed to fix. This allowed us to implement changes quickly and we started to see growth. Since then, we continue to rely on BCI’s technical SEO know-how. In fact, we’ve been able to get 97.5% of our URLs passing Core Web Vitals metrics, and we’re excited to be well positioned to benefit from Google’s coming page experience rollout. Overall, we’re very pleased with the expertise, professionalism and results delivered by Bruce Clay.

Josh Lohse, Webmaster, BCBH Technology Services, LLC

The SEO Site Audit enables clients to learn what the search engines consider important when ranking websites and where improvements are needed. Our SEO analyst will analyze and then detail barriers to organic ranking and critical issues that are hindering the entire SEO marketing project. In complex projects, this analysis is often the first step of many. It identifies the issues that should be repaired as soon as possible. This report takes approximately eight to ten weeks to research, write and produce. You also receive updates during this time as noted below.

Here is a summary of the search marketing services you receive:

Discovery Interview

The Audit begins with a Discovery Interview. We speak with you to familiarize ourselves with your business model, target audience, business goals and objectives. We conduct the interview during a conference call between you and a Bruce Clay Inc. SEO analyst.

SEO Site Review

Following the Discovery Interview, a site review takes place. Your SEO analyst reviews and evaluates your site from an organic search engine optimization perspective. The purpose is to break down the site, do preliminary keyword research and competitive analysis, identify potential areas of concern, and provide recommendations on how to correct issues that are hindering the site’s visibility in organic search. The review and evaluation will incorporate topics such as site architecture, page construction, web server configuration and link popularity.

Preliminary Findings Report

In performing this research, we generally uncover many issues impacting your site’s SEO performance that may be simple to repair or possibly urgent. So at approximately four weeks, we produce a short engineering report citing the items that you can start repairing. We see no need to wait until the final audit is delivered to get you going on SEO. Since you’ve already hired us, we look for ways that we can quickly start working together on a few obvious items that need repairing.

SEO Audit Report

Following our detailed research, we construct an SEO Site Audit report. The audit discusses issues that need to be resolved in order to improve your search engine rankings. It also gives suggestions and instructions on how to fix issues. This report diagnoses symptoms to pinpoint problems, then details each problem, why it matters, its severity, and a recommended solution. The audit concludes with a list of our recommendations prioritized as short-term or long-term. This report often “thuds” when it hits your desk.

This is NOT just an audit! An audit commonly lists issues and may link to resources, but a typical site audit seldom gives a comprehensive and detailed solution. In fact, we find audits to often be superficial and offer vague solutions. Our research covers hundreds of tests and review topics and has met with great success. Many clients have received a Bruce Clay SEO Audit and then ordered more for their other properties. An SEO audit should be what moves the needle. Please do not be confused — you want results, and an audit is a great first step.

Search Engine Ranking Monitoring

As part of your SEO Site Audit services, you will be given a subscription to the SEOToolSet® to help you monitor your site’s search engine rankings for its targeted keywords. During the monitoring phase of your evaluation, you will be privy to proprietary Search Engine Ranking Reports showing your site’s unbiased (non-personalized) ranking in each of the watched engines. We believe this is invaluable information for any company serious about SEO.

SEO Training Services

Because we want you to be fully involved in the success of your site, your SEO Site Audit comes with a free membership to There you can take the renowned Bruce Clay SEO Training, an online course taught by Bruce Clay himself that you can complete at your own pace. This is the gold standard in search engine optimization training, teaching you fundamental organic SEO concepts and effective methods. Membership includes interactive opportunities and in-depth resources as well, to keep you up-to-date on the latest industry news and trends.

SEO Consulting Services

Every SEO Site Audit also allows you to experience our search engine optimization consultation services. You will be allotted time for follow-up consulting to discuss your site with a trained SEO analyst in order to cover the items in the audit.

Your analyst will work with you and give you verbal and written recommendations to understand and apply what we meant, and potential additional ways to improve your site.

For more information about our SEO Site Audit and our other search engine marketing services, please complete the SEO proposal request form or call us at 1-866-517-1900.

We also offer the following search engine optimization service programs:
SEO Consulting Services
Professional Full-Service SEO Program
SEO Training Program
SEO Tools and Software

Read SEO case studies highlighting our work.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919